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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Aztec Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Blazin Boss
+27
+26
+25
+24
+23
+22
from $6.74
from $6.74
$8.99
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
Quantum PT Hot Sauce Reel Grease
$9.99
$9.99
Experience smooth, long-lasting lubrication for your fishing reels with Quantum's Hot Sauce reel grease and oil. Specially formulated to molecularly bond with all metal parts, it ensures optimal pe...
Rapala 20lb High-Vis Digital Scale
$179.99
$179.99
$179.99
Experience the most accurate weight measurements with the Rapala 20lb High-Vis Digital Scale. Its oversized E-Ink display is easy to read from any angle, while the external strain gauge provides pr...
Rapala 4
$8.99
$8.99
The Rapala 4" Panfish Pliers are a must-have tool for any angler. With their narrow gripping nose, tough carbon steel construction, and compact size, these pliers provide excellent control and reac...
Rapala Mini Pliers - 5
$8.99
$8.99
Get the perfect catch with Rapala's 5" Mini Pliers! Our spring loaded, carbon steel needle-nose pliers are designed with a nickel plated finish and a side cutter that is perfect for thin line and l...
Rapala 6.5
$10.99
$10.99
Experience the ultimate in fishing gear with Rapala's 6.5" Angler's Pliers! Made of durable carbon steel, these pliers are built to last. The co-molded grip and double leaf spring provide comfort a...
Rapala 6” Fish N’ Fillet Knife Rapala 6” Fish N’ Fillet Knife
from $19.99
from $19.99
Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of N...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Silver Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Chartreuse Shad
+2
+1
$9.99
$9.99
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw Rapala Balsa Xtreme BX Brat 06 Crankbaits - Change Up
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Countdown Minnow - Southern Reel Outfitters Rapala Countdown Minnow - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $8.99
from $8.99
The Rapala Countdown Minnow sinks steadily at one foot per second, allowing precise depth control to consistently reach fish wherever they’re holding—whether suspended, near weed tops, or along b...
Rapala Crush City Bronco Bug - Bama Bug Rapala Crush City Bronco Bug - Green Pumpkin
+5
+4
+3
+2
+1
$6.99
$6.99
Experience the ultimate in bait perfection with the Rapala Crush City Bronco Bug. Its Smart Injection Technology combines customized colors, flakes, salt, and scent for the ideal presentation. With...
Rapala Crush City Janitor Worm - Methiolate Rapala Crush City Janitor Worm
+2
+1
$6.49
$6.49
The Rapala Crush City Janitor Worm is the perfect choice for finesse fishing. Its tapered tail provides lifelike movement, while Rapala's Smart Injection Technology adds custom colors, flake, salt,...
Rapala Crush City Pig Stick - Green Pumpkin Magic Rapala Crush City Pig Stick
+2
+1
$6.99
$6.99
The Rapala Crush City Pigstick is a must-have for any serious angler. Its enticing shimmy and increased sink rate make it irresistible to pigs and big bass alike. With added salt content for densit...
Rapala Crush City Freeloader Swimbait - Albino Pearl Rapala Crush City Freeloader Swimbait - Albino Shad
+12
+11
+10
+9
+8
+7
$6.49
$6.49
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...
Rapala CrushCity Mayor Swimbaits - Gizzard Shad Rapala CrushCity Mayor Swimbaits - Green Pumpkin Disco
+11
+10
+9
+8
+7
+6
from $6.49
from $6.49
Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Rapala CrushCity Mooch Minnow Swimbaits - Albino Shad Rapala CrushCity Mooch Minnow Swimbaits - Chartreuse Pearl
+13
+12
+11
+10
+9
+8
$6.49
$6.49
Introducing the Rapala CrushCity Mooch Minnow - a revolutionary lure that blends the best of a minnow-style fluke bait and a swimbait. With a versatile design that allows for jig head or drop shot ...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.