FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Reaction Innovations Skinny Dipper Paddletail Swimbait Reaction Innovations Skinny Dipper Paddletail Swimbait
+3
+2
+1
$6.99
$6.99
Reaction Innovations Skinny Dipper paddletail swimbait is a versatile bait that can be rigged weedless, fished with or without weights, Carolina rigged or fished just about any other way you'd like...
Reaction Innovations Sweet Beaver Creature Baits Reaction Innovations Sweet Beaver Creature Baits - Dirty Sanchez
+16
+15
+14
+13
+12
+11
$5.99
$5.99
$5.59
Looking for a versatile and durable fishing bait? Look no further than Reaction Innovations Sweet Beaver Creature Baits! With its unique design and ability to split into one or two tails, this soft...
Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$6.99
$6.99
The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundReds of thousands of dollars in bass tournaments...
Reel Grip Grips - Black Reel Grip Grips - Black and White
+12
+11
+10
+9
+8
+7
$4.99
$4.99
$4.99
Enhance your fishing experience with Reel Grip Grips! These soft rubber composite grips easily slide over your existing bait cast reel handles, providing slip-resistant control and less hand fatigu...
Right Bite Baits Large Salty Tube - Black Blue Flake Right Bite Baits Large Salty Tube Black Blue Flake
+19
+18
+17
+16
+15
+14
from $5.49
from $5.49
$4.49
Right Bite Baits Large Salty Tube offers a hand-dipped and heavily salted design that's perfect for flipping or casting in heavy cover. With a range of colors to choose from, these 4" and 5" tubes ...
Right Bite Baits Small Salty Tube - Black Red Flake Right Bite Baits Small Salty Tube - Amber Purple
+20
+19
+18
+17
+16
+15
from $3.30
from $3.30
  Our tubes are hand-dipped and heavily salted. The 2 ½” and 3 ½” are very effective when used with our insider leadheads.   Length Quantity 2.5" 10 2.75"  10
Rio Grand Fly Fishing Line - Pale Green/Light Yellow Rio Grand Fly Fishing Line - Pale Green/Light Yellow
$74.95
$74.95
Experience smoother and faster casting with the Rio Grand Fly Fishing Line. With a full line size heavier than the industry standard, and a front-loaded short head designed with MaxCast Technology,...
Rio Pool Noodle TB Flies
+2
+1
$2.99
$2.99
RIO’s Pool Noodle was designed after a Montana trip when a similar worm fly was working great, however constantly getting hung up. The obvious answer to this was to add a tungsten bead and a jig ho...
Rio Powerflex Plus Tippet Fly Fishing Line
$9.95
$9.95
$9.95
Introducing Rio's Powerflex Plus Tippet, the strongest tippet material ever made for fly fishing. Its advanced formulation results in up to 20% more tensile strength compared to regular tippet, w...
Rio Sow Bug Hackle TB Flies
$2.49
$2.49
The Sow Bug Soft Hackle TB is the same as our Sow Bug Soft Hackle, but with a hot tungsten bead to wake up those sleepy winter trout, and to get a little extra depth in fast runs. Color Hook Siz...
Rio Sow Bug Soft Hackle Flies
$2.99
$2.99
An exceptionally deadly pattern to swing as a soft hackle. Trout eat it as a sow bug imitation, a mayfly emerger, or a caddis pupa, and the grabs are almost always hard and positive.
River2Sea Bubble Walker - Terminator River2Sea Bubble Walker - Powder
+4
+3
+2
+1
$9.99
$9.99
Experience the power of the River2Sea Bubble Walker--a walking bait that leaves a bubble trail, with tungsten rattles to attract the big fish. Three premium trebles ensure a secure grip, and a conc...
River2Sea Phat Mat Daddy Frog Kit
$7.99
$7.99
Upgrade and change the sound of any hollow body frog with the River2Sea Phat Mat Daddy Frog Kit. The two rattles and one plopper tail included in the kit gives anglers the option to add different ...
River2Sea Rover Topwater Baits River2Sea Rover Topwater Baits
+7
+6
+5
+4
+3
+2
from $11.99
from $11.99
The River2Sea Rover 128 Topwater Lure is the new generation of walking bait. Rover’s action turns the leisurely weekend dog walk into a sprint through the park. Instead of the gliding action angle...
River2Sea S Waver Swimbait - Abalone Shad River2Sea S Waver Swimbait - Baby Bass
+9
+8
+7
+6
+5
+4
from $15.99
from $15.99
$15.99
The River2Sea S Waver Swimbait is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wak...
River2Sea Tactical Bassin Crankbait Glass Minnow River2Sea Tactical Bassin Crankbait Metallic Shad
+4
+3
+2
+1
$15.99
$15.99
Designed by TacticalBassin's own Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait brings a new approach to crankbait fishing. With a tight action, strong rattle, and impeccable color ...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.