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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Rapala DT (Dives-To) Series Crankbaits - Parrot Rapala DT (Dives-To) Series Crankbaits - Helsinkie Shad
+34
+33
+32
+31
+30
+29
$8.99
$8.99
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
Rapala Deluxe Electric Fillet Knife Set
$75.99
$75.99
Operating on either 12-volt DC or 110-volt AC power, the Rapala Guide Fillet Knife works wherever you may be - the boat, campsite or at home. An ultra-quiet, long-lasting motor housed in a comforta...
Rapala Fishing Clippers Rapala Fishing Clippers
$3.29
$3.29
$3.29
The Rapala Pro Guide Line Clippers feature a durable, stainless steel construction with a razor-sharp cutting edge that might just make them the last pair of clippers you’ll ever own. The Larger th...
Rapala Floating Fish Grippers
from $8.99
from $8.99
Safe for anglers and fish alike, the Rapala Floating Fish Gripper is the perfect tool for practicing secure catch-and-release. Designed with a quick-release mechanism, the Rapala Floating Fish Grip...
Rapala Hawk Fillet Knife
$7.99
$7.99
Rapala Hawk Fillet Knife offers superior control and safety for all your filleting projects. With its contoured, textured handle and substantial finger guard, you'll grip with confidence. The stain...
Rapala Heavy Duty Electric Fillet Knife
$68.99
$68.99
The Heavy Duty Electric Fillet Knife gives you more power resulting in incRedible control when filleting even the biggest of fish. With twice the blade speed and three times the power of standard E...
Rapala Jigging Rap - Yellow Perch Rapala Jigging Rap - Glow Tiger
+10
+9
+8
+7
+6
+5
from $7.99
from $7.99
The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
Jigging Rap Magnum Helsinki Shad Jigging Rap Magnum - Pearl White
+5
+4
+3
+2
+1
$9.99
$9.99
The Rapala Jigging Rap Magnum is the ultimate jigging lure for big bites. With a streamlined one-piece body and irresistible swimming action, it mimics a wounded or dying baitfish to attract predat...
Rapala Jigging Shadow Rap - Silver Rapala Jigging Shadow Rap - Live Smelt
+3
+2
+1
$10.99
$10.99
The Rapala Jigging Shadow Rap is a lighter and more versatile version of the legendary Jigging Rap. Its slower darting action, combined with modern finishes and belly-flashing action, make it perfe...
Rapala Jointed Floater Jerkbaits - Gold Rapala Jointed Floater Jerkbaits - Silver
+2
+1
from $8.19
from $8.19
Experience the ultimate lure with the Rapala Jointed Floater. Its balsa wood construction, broken back design, and classic minnow profile perfectly imitate a distressed baitfish. VMC® black nickel ...
27% Off
Rapala OG Rocco 5 Crankbait - Classic Craw Rapala OG Rocco 5 Crankbait - Dark Brown Crawdad
+4
+3
+2
+1
$7.25
$7.25
$9.99
Experience the expertise of a professional angler with Rapala Ott's Garage Rocco 06 Crankbaits. Made with a buoyant round balsa body and a square circuit board lip, this bait is highly castable and...
25% Off
Rapala OG Series Tiny 4 Crankbaits - Big Shad Rapala OG Series Tiny 4 Crankbaits - Bream
+16
+15
+14
+13
+12
+11
$6.74
$6.74
$8.99
Introducing the Rapala Ott's Garage Tiny 4 Crankbait - a must-have for any angler facing challenging conditions! Developed by Bassmaster Classic champion Ott Defoe, this premium balsa wood crankbai...
25% Off
Rapala OG Slim 06 Crankbaits Rapala OG Slim 06 Crankbaits
+16
+15
+14
+13
+12
+11
$7.49
$7.49
$9.99
Introducing the ultimate crankbait for every species - the Rapala OG Slim 06 Crankbait! Crafted from premium balsa wood and designed by pro angler Ott DeFoe, this crankbait features flat sides for ...
Rapala Original Floater Minnows - Southern Reel Outfitters Rapala Original Floater Minnows - Southern Reel Outfitters
+10
+9
+8
+7
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+5
from $7.59
from $7.59
The Rapala Original Floater Minnow Crankbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...
Rapala PXR Jowler 127 Topwater Baits - Silver Flitter Shad Rapala PXR Jowler 127 Topwater Baits - Glitter Bone
+3
+2
+1
$21.99
$21.99
Upgrade your fishing game with the ultimate lure for any angler - the Rapala PXR Jowler 127. Its durable plastic body and long-cast system can withstand tough conditions and reach further distances...
Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Shiner Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Minnow
+5
+4
+3
+2
+1
$14.95
$14.95
Experience the ultimate in fish-catching action and realism with the Rapala PXR Mavrik 110 Suspending Jerkbait. With a unique weight transfer system for longer casts and a hard-cutting action, this...

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