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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Rapala R12 Heavy-Duty Lithium Fillet Knife Combo Rapala R12 Heavy-Duty Lithium Fillet Knife Combo
$179.99
$179.99
The Rapala R12 Heavy-Duty Lithium Fillet Knife Combo is the perfect tool for filleting in low light conditions. Featuring a 80 minute continuous runtime and 2 PTFE coated blades, 6" and 7-1/2", fo...
Rapala Shad Rap Crankbaits - Southern Reel Outfitters Rapala Shad Rap Crankbaits - Southern Reel Outfitters
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$8.99
$8.99
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Rapala Shadow Rap Shad Jerkbaits Rapala Shadow Rap Shad Jerkbaits
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$9.29
$9.29
Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is ...
Rapala Shallow Shad Rap Crankbaits - Shad Rapala Shallow Shad Rap Crankbaits - Silver
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$8.99
$8.99
The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rapala Skitter Pop 5 Topwater Baits - Lime Frog Rapala Skitter Pop 5 Topwater Baits - Shad
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$11.69
$11.69
Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rapala Slab Rap 4 Lipless Crankbaits - Clown Rapala Slab Rap 4 Lipless Crankbaits - Glow
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$5.99
$5.99
Tap into the predatory instincts of gamefish with the Rapala Slab Rap 4 Lipless Crankbaits. Its small yet tenacious baitfish imitation provides an erratic lunge with each snap of the rod tip, circl...
Rapala Super Line Scissors
$3.99
$3.99
$3.99
Designed to grip and hold braided line for easy, non-slip cutting, the Rapala Super Line Scissors feature a serrated cutting edge and durable, stainless steel construction. Oversized finger holes a...
Rapala Terminator Shudder Bait Rapala Terminator Shudder Bait
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$7.99
$7.99
The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement gen...
Rapala X-Rap Jerkbait Series - Southern Reel Outfitters Rapala X-Rap Jerkbait Series - Southern Reel Outfitters
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$9.99
$9.99
When Rapala introduced the X-Rap they not only brought a great new bait to the fishing community, they introduced an entire fishing system. The versatility of the X-Rap allows an angler to impart a...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
$6.59
Experience the power and versatility of the Bill Lewis Rat-L-Trap Lipless Crankbait, known for its loud and flashy design. With a wide range of colors, this bait is perfect for any fishing conditio...
Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters
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$8.59
$8.59
Step up the action and the casting distance with the Bill Lewis Rat-L-Trap Magnum Trap Crankbait. The Rat-L-Trap Magnum Trap features a 3/4 oz design with a wider wobble during retrieve. The 3/4 oz...
50% Off
Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Bone Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Black Shad
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$6.49
$6.49
$12.99
The Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits are a must-have for bass fishing enthusiasts, featuring a 1 oz weight and 3 unique topwater actions. Its 90 degree angled cut allows fo...
Raze Eyewear Journey - Black Gold HD P Raze Eyewear Journey Sunglasses - Crystal Gray Frames with Smoke Lens
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$25.00
$25.00
$25.00
The Journey is made for the urban adventurer.  The smoke lenses, finished with an Raze-Z Lens coating gives you the ultimate clarity in bright conditions.  Travel across the country with these slee...
Raze Eyewear Sonar Sunglasses - Black Frames Raze Eyewear Sonar - Kryptek Camo Smoke
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$25.00
$25.00
$25.00
The Sonar is made for the water. This style is individually crafted with water color and our finest polarized lenses. No need for fish finders on the boat when you are wearing these. You can see al...
Reaction Innovations Skinny Dipper Paddletail Swimbait Reaction Innovations Skinny Dipper Paddletail Swimbait
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$6.99
$6.99
Reaction Innovations Skinny Dipper paddletail swimbait is a versatile bait that can be rigged weedless, fished with or without weights, Carolina rigged or fished just about any other way you'd like...
Reaction-Innovations-Smallie-Beaver-hematoma Reaction-Innovations-Smallie-Beaver-junebug
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$5.39
$5.39
Reaction Innovations Smallie Beaver builds on the wildly successful Sweet Beaver design with its Smaller and more versatile size.  If you've used the Sweet Beaver softbait before, then you know how...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.