Shakespeare
From its humble beginnings in the late 1800s in Kalamazoo, Michigan, to the introduction in the 1970s of the virtually indestructible Ugly Stik and the much-loved advertising campaigns in the 80s and 90s with "Hulk" Hogan and "Refrigerator" Perry, the Ugly Stik has a special place in the hearts of generations of fishermen.
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.