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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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25% Off
Sitka Flash Optics Harness - Optifade Cover Sitka Flash Optics Harness - Optifade Elevated 2
+2
+1
$142.50
$142.50
$190.00
The Sitka Flash Optics Harness is designed for whitetail hunters who demand versatility and ease in the canopy. Featuring a movable rangefinder pouch, a quick-release binocular tether, and MOLLE pa...
25% Off
Sitka Grinder Pants Sitka Grinder Pants
+3
+2
+1
$179.25
$179.25
$239.00
Built for chasing fickle flight paths in the early season, the Sitka Grinder Pants gives you enough warmth for early morning missions and enough breathability to remain comfortable the rest of the ...
30% Off
Sitka Hudson Jacket Sitka Hudson Jacket
+2
+1
$420.00
$420.00
$600.00
GORE-TEX® 3-layer construction is 100% waterproof, breathable, and durable Stretch technology enhances mobility without sacrificing waterproof protection Body-mapped PrimaLoft® insulation...
25% Off
Sitka Jetstream Insulated WS Beanie - Blaze Orange Sitka Jetstream Insulated WS Beanie - Optifade Timber
+3
+2
+1
$71.25
$71.25
$95.00
The Sitka Jetstream Insulated WS Beanie combines PrimaLoft® Silver insulation and WINDSTOPPER® technology to keep you warm and shielded from harsh winds. Its stretch knit panels over the ears and b...
25% Off
Sitka Jetstream Insulated WS Muff - Optifade Elevated 2 Sitka Jetstream Insulated WS Muff - Optifade Timber
+2
+1
$119.25
$119.25
$159.00
Experience ultimate warmth and protection with the Sitka Jetstream Insulated WS Muff. The PrimaLoft® Silver insulation and WINDSTOPPER® technology keep hands warm and toasty in extreme weather. Fea...
25% Off
Sitka Jetstream WS Glove - Optifade Timber Sitka Jetstream WS Glove - Optifade Elevated 2
+2
+1
$59.25
$59.25
$79.00
The Sitka Jetstream WS Glove offers shooter-style dexterity without sacrificing warmth. Featuring a WINDSTOPPER® by GORE-TEX LABS shell and cozy fleece lining, it blocks the cold and wind, keeping ...
25% Off
Sitka Sling Choke Backpacks - Optifade Timber Sitka Sling Choke Backpacks - Optifade Marsh
+2
+1
$142.50
$142.50
$190.00
Effortlessly transition between decoy packing and hunting with the Sitka Sling Choke Pack. Its minimalist design offers ultimate versatility, with a cross angled strap for easy access to gear and n...
25% Off
Sitka Stratus 2.0 Jacket - Optifade Elevated 2
$300.00
$300.00
$400.00
The Sitka Stratus Jacket 2.0 is engineered for comfort and performance throughout whitetail season. Its WINDSTOPPER® by GORE-TEX LABS technology delivers complete windproof protection, while the br...
25% Off
Sitka Stratus 2.0 Pants - Optifade Elevated 2
$262.50
$262.50
$350.00
The Sitka Stratus Pant 2.0 offers hunters superior protection against cold, windy conditions with WINDSTOPPER® by GORE-TEX LABS technology, ensuring 100% windproof comfort. Crafted with micro-grid ...
25% Off
Sitka Stratus WS Beanie Sitka Stratus WS Beanie
+3
+2
+1
$59.25
$59.25
$79.00
The Sitka Stratus Beanie shelters your skull from the autumn wind with a lightly insulating microgrid fleece sheathed in GORE WINDSTOPPER laminate. The 4-way stretch ear band conforms to your crani...
25% Off
Sitka Timber Pack - Optifade WF Timber
$225.00
$225.00
$300.00
A radical tree hugger, the Sitka Timber Pack clings to bare trunks to keep your gear (even your gun) safely above the waterline. Unzipped, the Large main compartment hangs open, exposing multiple z...
25% Off
Sitka Gear Men's Traverse Gloves - Optifade Elevated II Sitka Gear Men's Traverse Gloves - Black
+3
+2
+1
$33.75
$33.75
$45.00
Designed for comfort without the loss of dexterity, the Traverse Glove provides a soft, stretchy feel. Touchscreen compatibility allows you to easily use your phone or GPS, while a light silicone p...
25% Off
Sitka Traverse Hoody Optifade Timber Camouflage jacket with a hood on a white background
+3
+2
+1
$186.75
$186.75
$249.00
We had comfort and versatility at the top of mind when designing the Traverse Hoody, giving it a high-loft Berber fleece interior for a soft feel that delivers plenty of warmth and mapping in light...
Smithwick Floating Rattlin Rogue Smithwick Floating Rattlin Rogue
+8
+7
+6
+5
+4
+3
$7.99
$7.99
Equipped with extra-loud rattle chambers to bring fish in over long distances, the Rattlin' Rogue lure from Smithwick has a wild, wounded-minnow action that is effective all year long. Cast it and ...
Smithwick Suspending Rattlin Pro Rogue Smithwick Suspending Rattlin Pro Rogue
+9
+8
+7
+6
+5
+4
$7.99
$7.99
The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling u...
Smithwick Suspending Super Rogue Smithwick Suspending Super Rogue
+5
+4
+3
+2
+1
$7.99
$7.99
Smithwick's Super Rogue lures cast far, run true and offer unmatched durability! Featuring a unique scale pattern and realistic eyes, these effective lures are equipped with Smithwick's counterbala...

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