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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Storm Wiggle Wart Crankbaits - Copper Nose Craw Storm Wiggle Wart Crankbaits - Missouri Craw
+9
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+7
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+5
+4
$5.99
$5.99
$5.99
The Storm Original Wiggle Wart is the perfect lure for bagging that big catch. Its small size makes it highly versatile and its legendary side-to-side action entices fish of any species. With clas...
Stren Original Fishing Line Color Lo-Vis Green 330 yds Stren Original Fishing Line Color Clear 330 yds
+3
+2
+1
from $6.99
from $6.99
Experience the best Stren ever with Stren Original Fishing Line! This monofilament line offers superior knot and tensile strength to land big fish while also providing toughness, abrasion resistanc...
Strike King 6XD Hard Knock Crankbaits - Chartreuse Powder Blue Strike King 6XD Hard Knock Crankbaits - Chartreuse Sexy Shad
+5
+4
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+1
$7.99
$7.99
Experience the ultimate in deep diving crankbaits with the Strike King 6XD Hard Knock. Featuring innovative hard knock technology for a new thumping sound, this bait is designed to target big fish ...
Strike King Baby 3X Z Too Soft Jerkbaits - Arkansas Shiner Strike King Baby 3X Z Too Soft Jerkbaits - Grey Glimmer Pearl Belly
+7
+6
+5
+4
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+2
$4.99
$4.99
Introducing the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits! Crafted with a super-soft and durable material, these baits are deadly for largemouth, smallmouth, and spotted bass. Their forked ...
Strike King Bitsy Bug Mini Jigs Strike King Bitsy Bug Mini Jigs
+10
+9
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+5
$2.19
$2.19
Smallmouths love Strike King's Bitsy Bug Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weed guards. Downsized design Premium silic...
Strike King Bitsy Flip Jig Strike King Bitsy Flip Jig
+6
+5
+4
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+1
$2.29
$2.29
Master clear water flipping with the Strike King Bitsy Flip Jig, engineered for precision performance in tough conditions. The snag-less weedless head design glides effortlessly through heavy cover...
Strike King Chick Magnet Flat Sided Crankbaits - Baby Carp Strike King Chick Magnet Flat Sided Crankbaits - Blue Rock Craw
+12
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+8
+7
$9.99
$9.99
$9.99
The Strike King Chick Magnet Flat Sided Crankbait combines traditional lure design with modern technology, resulting in an innovative and effective bait. Developed in collaboration with pro angler ...
Strike King Chick Magnet Jr Crankbait - Chartreuse Copper Strike King Chick Magnet Jr Crankbait - Spring Craw
+9
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$9.99
$9.99
$9.99
The Strike King Chick Magnet Jr. Flat Sided Crankbait is a modern classic! Andy Morgan's old-school design and Strike King's modern technologies come together in a smaller, more compact size, featu...
Strike King Coffee Tube - Black Neon Strike King Coffee Tube - Crazy Craw
+9
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$4.69
$4.69
Strike King Coffee Tubes are scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and...
Strike King Contra Braided Fishing Line - Hi-Vis Yellow Strike King Contra Braided Fishing Line - Green
+2
+1
$14.99
$14.99
Strike King's Contra Braid Fishing Line is the perfect combination of strength and sensitivity, delivering premium performance on both spinning and casting gear. Its premium fibers and design ens...
Strike King Denny Brauer Baby Structure Jig - Bama Craw Strike King Denny Brauer Baby Structure Jig - Black n Blue
+6
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$4.99
$4.99
$4.99
Experience unstoppable success on the water with the Strike King Denny Brauer Baby Structure Jig! Its unique features, like the Owner Cutting Point® hook and Cobra Head™ position, provide better ho...
Strike King Denny Brauer Structure Jig Strike King Denny Brauer Structure Jig
+8
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$4.99
$4.99
Designed with the help of renowned jig fisherman, Denny Brauer, the Strike King Denny Brauer Structure Jig offers an increased strike-to-hookup ratio and decreased hang-ups. The Strike King Denny B...
Strike King Final Copy Swimbaits - Ayu Strike King Final Copy Swimbaits - Carolina Chrome
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from $9.49
from $9.49
$9.49
Maximize your fishing success with Strike King Final Copy Swimbait! Expertly crafted for top-notch performance, this pre-rigged bait boasts a realistic swim at any speed thanks to its forward-weigh...
Strike King Flip-N-Tube Soft Baits - Black Blue Flake w/ Blue Tail
$5.49
$5.49
The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of solid plastic to hold your hook and a screw-lock sink...
Strike King Gravel Dawg Crankbaits - Chili Craw Strike King Gravel Dawg Crankbaits - Fire Craw
+13
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+9
+8
$9.99
$9.99
Introducing the Strike King Gravel Dawg, the ultimate medium-diving crankbait designed by bass fishing pros Todd Castledine and Kevin VanDam. With a bite-sized, 1.5 profile and wide wobble action, ...
Strike King Hack Attack Fluorocarbon Flipping Jig Strike King Hack Attack Fluorocarbon Flipping Jig
+7
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+5
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+2
$5.99
$5.99
The Hack Attack "Fluoro" Flipping Jig is a compact jig designed around a strong black nickel hook that has a Smaller diameter (than the "Heavy Hook" model) to get good penetration when using fluor...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.