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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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25% Off
SPRO Little John 50 Crankbaits - Blood Craw Spro Little John 50 Crankbaits - Bluegrass Craw
+29
+28
+27
+26
+25
+24
$10.86
$10.86
$14.49
Introducing the Spro Little John 50 Crankbaits! Designed by B.A.S.S Elite Series Angler John Crews, this shallow-running crankbait boasts a durable computer chip bill, silent weight transfer system...
25% Off
Spro Little John DD 60 Series Crankbaits - Ayu Spro Little John DD 60, 70, 90 Series Crankbaits
+16
+15
+14
+13
+12
+11
$10.86
$10.86
$14.49
Experience the ultimate deep diving experience with the Spro Little John DD Series Crankbaits. Cast farther and retrieve easier with the unique Tungsten weight transfer system and aerodynamic desig...
25% Off
Spro Little John MD 50 Crankbaits - Bluegrass Craw Spro Little John MD 50 Crankbaits - Cell Mate
+16
+15
+14
+13
+12
+11
$10.86
$10.86
$14.49
Introducing the Spro Little John MD 50 Crankbaits, designed by B.A.S.S. Elite Series John Crews. With its Soft Tungsten Weight Transfer System, this 50 mm, ½ oz. crankbait is a game-changer for cat...
Spro Mike McClelland McStick 110 Jerkbaits Spro Mike McClelland McStick 110 Jerkbaits
+17
+16
+15
+14
+13
+12
$15.99
$15.99
The SPRO McStick 110 Jerkbait was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season ...
25% Off
Spro RkCrawler Crankbaits - Ayu Shad Spro RkCrawler 55 Crankbaits - Backwater Blue
+29
+28
+27
+26
+25
+24
$8.99
$8.99
$11.99
Experience unrivaled bass-catching power with the RkCrawler 50 Crankbait - developed by pro angler Mike McClelland and Spro engineers for maximum hunting, grinding, and wide-wobbling action. This c...
25% Off
Spro RkCrawler MD55 Crankbaits - Ayu Shad Spro RkCrawler MD55 Crankbaits - Delta Craw
+12
+11
+10
+9
+8
+7
$8.99
$8.99
$11.99
Introducing the Spro RkCrawler MD55 Crankbait, designed by B.A.S.S. Elite Series Angler Mike McClelland! With a shallower dive angle and the ability to deflect off cover, this 1/2 oz. bait is perfe...
Spro Side Cutter Stainless Steel Pliers - Lime Green
$19.50
$19.50
The Spro 6" Side Cutter Stainless Steel Pliers is a must-have tool for any angler. Its powerful PTFE coated materials ensure durability in any climate, while the non-slip grip provides maximum comf...
Spro Trucker Hats - Camo with White Lettering Spro Trucker Hats - Black Logo Embroidery
+2
+1
$16.99
$16.99
$16.99
Crafted for sports professionals and outdoor enthusiasts alike, the Spro Trucker Hat lets everyone know you back a company dedicated to using cutting-edge technology and innovation to produce the h...
St Croix Rods Bass X Casting Rod - New Style St Croix Rods Bass X Casting Rod - New Style - Close up of Eyelets
from $120.00
from $120.00
$120.00
Experience legendary handcrafted quality and the latest innovation with St. Croix's Bass X Casting Rods. Featuring proprietary SCII carbon fiber composition, hybrid guide systems, and increased fle...
St. Croix Legend Elite Casting Rods
from $420.00
from $420.00
$420.00
Experience absolute power and performance with St. Croix’s Legend Elite Casting Rods. Featuring IPC tooling, ART and TET technologies, these rods put you in total control – providing the sensitivit...
50% Off
St. Croix Neck Gaiters - Bass X St. Croix Neck Gaiters - Classic
+3
+2
+1
$4.99
$4.99
$9.99
This neck gaiter is designed to protect your neck form the sun on your next fishing adventure. Made of durable St. Croix fabric, it’s the perfect accessory for outdoor activities in warm climates. ...
St. Croix Victory Casting Rods
from $200.00
from $200.00
$0.00
Experience the ultimate in bass angling, with St. Croix Victory Casting Rods! Featuring advanced technologies like IPC mandrel and TET blank design, these ultra-lightweight, high-modulus rods offer...
Stanford Baits Boom Boom Frog - Bullfrog Stanford Baits Boom Boom Frog - Dawg Frog
+6
+5
+4
+3
+2
+1
$10.99
$10.99
Turn missed strikes into landed fish with Stanford Baits' Boom Boom Frog - the only frog on the market with Frog-fur. Our patent-pending innovation helps snag the bass' sandpaper-like lip, while it...
Stanley Baby Ribbit Frog - Black Red Flake Stanley Baby Ribbit Frog - Green Pumpkin Silver Pearl
+2
+1
$5.49
$5.49
$5.49
The Stanley Baby Ribbit Frog boasts a compact soft body design, perfect for fishing in any type of cover. With patented leg design, this frog creates a rapid kicking motion and leaves behind a wake...
Stanley Bull Ribbit Frog - Black Red Flake Stanley Bull Ribbit Frog - Green Pumpkin Silver Pearl
+4
+3
+2
+1
$5.50
$5.50
Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs,...
Stanley Ribbit Back Weighted Double Take Hooks Stanley Ribbit Back Non-Weighted Double Take Hooks
$6.29
$6.29
The Stanley Ribbit Back Weighted Double Take Hooks are perfect for fishing with soft plastic frogs. The extra weight maintains cast distance and accuracy while the 4/0 and 5/0 sizes with 1/8-oz...

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