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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Strike King KVD Perfect Plastic Caffeine Shad Strike King KVD Perfect Plastic Caffeine Shad
+13
+12
+11
+10
+9
+8
$6.99
$6.99
Strike King’s® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingRedients which make them the softest, saltiest plastics ever! They also feature Stri...
Strike King KVD Perfect Plastic Finesse Worms Dirt Strike King KVD Perfect Plastic Finesse Worms Blue Fleck
+3
+2
+1
$5.49
$5.49
Strike King KVD Perfect Plastic Finesse Worm are made from the BEST soft plastic on the market due to their exclusive blend of ingRedients which make them the softest, saltest plastics ever! They a...
Strike King KVD Perfect Plastics Bull Worm Strike King KVD Perfect Plastics Bull Worm
+7
+6
+5
+4
+3
+2
$6.99
$6.99
The Strike King KVD Perfect Plastics Bull Worm targets giant fish with textuRed "meat" and a beveled bubble tail that trends upward on the retrieve. You know the saying: go big, or go home. Strike...
Strike King KVD Perfect Plastics Dream Shot Worms Strike King KVD Perfect Plastics Dream Shot Worms
+11
+10
+9
+8
+7
+6
$5.29
$5.29
The Strike King KVD Dream Shot softbait gives you the drop Shotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail sec...
Strike King KVD Perfect Plastics Fat Baby Finesse Worm Dirt Strike King KVD Perfect Plastics Fat Baby Finesse Worm Green Pumpkin
+10
+9
+8
+7
+6
+5
$5.29
$5.29
The Strike King KVD Fat Baby Finesse Worm features a slightly bigger body size than the traditional finesse worm. Shorter in length with a Larger diameter to allow you to use bigger tackle, it sti...
Strike King KVD Perfect Plastics Filler Worms - Desert Craw Strike King KVD Perfect Plastics Filler Worms - Fire Crawler
+11
+10
+9
+8
+7
+6
$6.99
$6.99
Experience the West Coast fishing style with the Strike King KVD Perfect Plastics Filler Worms. Made with ultra-soft plastic and OPT technology, these worms deliver maximum fish-attracting action. ...
50% Off
Strike King KVD Perfect Plastics Game Hawg Soft bait - California Craw Strike King KVD Perfect Plastics Game Hawg Soft bait - Green Pumpkin Sapphire
+9
+8
+7
+6
+5
+4
$3.49
$3.49
$6.99
Transform your fishing game with the Strike King KVD Perfect Plastics Game Hawg Soft bait. Crafted with an exclusive blend of ingredients, these lures are the softest and saltiest on the market. Pl...
Strike King KVD Perfect Plastics Zeus Worm - Green Pumpkin Strike King KVD Perfect Plastics Zeus Worm - Melon Bug
+7
+6
+5
+4
+3
+2
$6.99
$6.99
Lure in the biggest and most powerful bass with Strike King KVD Perfect Plastics Zeus Worms. Featuring a dynamic ribbon-tail, ultra-realistic Perfect Plastic texture, and irresistible Coffee Scent,...
Strike King KVD Pro Series Lure Wrap - Black
from $6.99
from $6.99
Protect, organize, and conceal your most treasured baits with Strike King KVD Pro Series Lure Wraps. Durable fabric, hook and loop closure, and non-transparent design offer serious defense and tang...
Strike King KVD Rodent Creature Baits - Bama Bug Strike King KVD Rodent Creature Baits - Black Blue Flake
+19
+18
+17
+16
+15
+14
$6.99
$6.99
Unleash the power of Strike King's KVD Rodent and dominate the competition. Perfectly crafted with the softest, saltiest plastics and infused with Coffee Scent technology, it will lure out the bigg...
Strike King KVD Squarebill 2.5 Series Crankbaits Strike King KVD Squarebill 2.5 Series Crankbaits
+55
+54
+53
+52
+51
+50
$7.99
$7.99
$0.00
Strike King Kvd Squarebill Crankbaits were designed to the specifications of Bass Master's Classic Champ Kevin Van Dam. Perfect for shallow water power fishing. The square bill design and unique ac...
Strike King KVD Squarebill Crankbaits Series 1.5 Strike King KVD Squarebill Crankbaits Series 1.5
+57
+56
+55
+54
+53
+52
$7.99
$7.99
Experience the power and precision of the Strike King KVD Squarebill Crankbaits! Designed with legendary angler Kevin VanDam, this bait is perfect for shallow water fishing and delivers a unique, e...
Strike King Kvd 200 Series Jerkbaits Clear Ayu Strike King Kvd 200 Series Jerkbaits Chrome Blue
+12
+11
+10
+9
+8
+7
$9.99
$9.99
Kevin VanDam spent close to two years designing and testing the Strike King Kvd 200 Series Jerkbaits before he got it just right. It’s unlike any jerkbait on the market with a wilder action than a...
Strike King Kvd J300 D Jerkbaits Strike King Kvd J300 D Jerkbaits
+8
+7
+6
+5
+4
+3
$9.99
$9.99
Kevin VanDam spent close to two years designing and testing the new Strike King Kvd J300 D Jerkbaits before he got it just right. It’s unlike any jerkbait on the market with a wilder action than a...
Strike King Kvd Magnum Squarebill Crankbaits - Chartreuse Perch Strike King Kvd Magnum Squarebill Crankbaits - Chartreuse Sexy Shad
+13
+12
+11
+10
+9
+8
from $11.99
from $11.99
Catch bigger fish with the Strike King KVD Magnum Squarebill crankbaits! With a king-sized profile and excellent deflections, this lure quickly reaches desired depths. Available in various detailed...
Strike King Kvd Sexy Dawg Jr Topwater Lures
$8.99
$8.99
The Strike King Kvd Sexy Dawg Jr. was designed and reviewed by Kevin VanDam to be easy to walk, far casting, premium “walk-the-dog” topwater lure with great action. Mission accomplished! Available ...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.