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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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50% Off
Beartooth Beanie
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from $1.99
from $1.99
$3.99
Fine gauge knit beanie. One size fits most.
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50% Off
Jacob Ash Waterproof Beanie
$9.49
$9.49
$18.99
Stay warm and dry in any weather with our Beartooth Waterproof Beanie. The shell fabric is fused with a waterproof and breathable insert, resulting in a single layer that is comfortable next to the...
Berkley XCD Fillet Knife 6 in
$17.99
$17.99
About this item Product details You have a passion for the sport. So do we. All anglers know a successful day out on the water and maximizing your catch requires the right gear. We're here to help ...
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Berkley Cane Walker Topwater Lures Bone
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$9.99
$9.99
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
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Berkley Choppo Topwater Baits - MF Frog
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from $12.99
from $12.99
$12.99
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
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Berkley Chrome Split Ring Pliers
$8.99
$8.99
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Strong gripping action great for deep hook removal Chrome plated polishe...
Berkley Deluxe Electric Fillet Knife
$54.99
$54.99
Fillet your catch with ease using the ergonomically designed Berkley® Electric fillet knife with precision ground blades. 6 and 8 inch stainless steel blades resist corrosion side release buttons ...
Berkley Dime Crankbaits - Ghost Green Craw
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$10.99
$10.99
Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...
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Berkley Frittside Crankbait Spicy Mustard
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$10.99
$10.99
$10.99
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
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Berkley Horizontal 4 Rod Rack
$14.99
$14.99
The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...
Berkley Horizontal 6 Rod Rack
$14.99
$14.99
With Berkley® Rod Racks, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Horizontally stores 6 rods neatly and securely Corrosion proof Foam g...
Berkley Money Badger Crankbait in Blaze, slow-rising bait with FlashDisc technology and hybrid baitfish-crayfish body
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$8.99
$8.99
The Berkley Money Badger Crankbait features a unique baitfish-crayfish-inspired shape and patented FlashDisc™ technology for enhanced tracking and stability. Its slow-rising action and balsa-like m...
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Berkley Pit Boss Pro Design Skeet Reese - Bama Bug
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$5.99
$5.99
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
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Berkley PowerBait Power Worms Bloodline
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from $4.99
from $4.99
$4.99
Berkley PowerBait transforms anglers of all skill levels into consistent catchers. Engineered over 25 years, the exclusive PowerBait formula features an irresistible scent and flavor that makes fis...
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Berkley PowerBait Cull Shad Swimbaits - Albino
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$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
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Berkley PowerBait Drip Minnow Swimbaits - Black Shad
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$9.99
$9.99
Experience the ultimate in finesse fishing with the Berkley PowerBait Drip Minnow. Its ultra-realistic design, action, and colors are perfect for drop shotting, strolling, or paired with a small ji...
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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.