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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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American BaitWorks ZooPup Topwater Baits - Black American BaitWorks ZooPup Topwater Baits - Bone
+5
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$8.99
$8.99
The ultimate topwater bait for tackling heavy vegetation, the American BaitWorks ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sna...
Snag Proof Smashmouth Frog - Alabaster Snag Proof Smashmouth Frog - Black Moss
+6
+5
+4
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+1
$8.99
$8.99
Dive into top performance with the Snag Proof Smash Mouth Frog! Designed for the thickest slop, this weedless frog features a hollow body and cupped mouth for aggressive splashing action. Weighted ...
Arbogast Hula Popper - Perch Arbogast Hula Popper - Yellow
+5
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+1
$7.29
$7.29
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
Arbogast Jitterbug Black Arbogast Jitterbug Cricket Frog
+3
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$7.29
$7.29
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Avid Glue and Marker Combo
$14.49
$14.49
$14.49
Maximize your fishing success with the Avid Angler Solutions Combo! Repair baits and secure knots quickly with our exclusive Fishing Glue. Mark your bait for an extra advantage using the garlic sce...
BaitFuel Bait Fuel Freshwater Injector Kit
$24.99
$24.99
Enhance your fishing game with the BaitFuel Injector Kit. Simply inject BaitFuel into your soft plastic bait for a slow and steady release of attractant, saving you time and effort. The kit comes w...
Bandit Lures 100 Series Diving Crankbaits - Fall Craw Bandit Lures 100 Series Diving Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
Bandit 200 Series Crankbait - Chartreuse Green Back Bandit 200 Series Crankbait - Avocado Splatter
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$7.99
$7.99
Elevate your fishing game with Bandit Lures 200 Series Diving Crankbaits! Designed for all levels, these lures boast a realistic shad shape, enticing wobble, and loud rattles to attract even the bi...
Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters Bandit Lures 300 Series Diving Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
$7.99
The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
Bang Attractant Fish Spray - Southern Reel Outfitters Bang Attractant Fish Spray - Southern Reel Outfitters
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from $7.99
from $7.99
Power up your fishing with BANG Fish Attractant! Our unique live bait rendering process produces highly concentrated, natural oils that draw and hold fish. Available in a variety of scents, it's th...
Bass Mafia Coffin 2.0 Utility Box - Red and Clear Lid Bass Mafia Coffin 2.0 Utility Box - Black Red and Clear Lid
from $19.99
from $19.99
$19.99
Experience the ultimate in tackle organization with Bass Mafia Coffin 2.0. Rugged Clear View lid and stainless steel hinges protect your gear, while anti-skid silicone feet and a single-latch desig...
Bass Mafia Loaded Daingerous Swimbait - Albino Bass Mafia Loaded Daingerous Swimbait - Blackback Shad
+3
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+1
$14.99
$14.99
$14.99
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Bass-Mafia-Weight-Coffin-3pk Bass-Mafia-Weight-Coffin
$24.99
$24.99
$24.99
The Bass Mafia Weight Coffin was built with one thing in mind... to organize your fishing weights. The weight coffin's molded inserts allow you to organize any size or style of fishing weight quick...
50% Off
Beartooth Beanie Beartooth Beanie
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$1.99
$1.99
$3.99
Fine gauge knit beanie. One size fits most.
50% Off
Beartooth Extra Fleece Shooter Gloves
$4.99
$4.99
$9.99
Elevate your hunting experience with the Beartooth Extra Fleece Shooter Gloves! Designed for warmth and functionality, these gloves feature a fuzzy fleece shell and microfleece palm for ultimate co...
50% Off
Jacob Ash Waterproof Beanie
$9.49
$9.49
$18.99
Stay warm and dry in any weather with our Beartooth Waterproof Beanie. The shell fabric is fused with a waterproof and breathable insert, resulting in a single layer that is comfortable next to the...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.