Fishing
Hunting
Boating

Hunting & Fishing Gear – Field-Tested Outdoor Essentials
Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.
Shop Gear That Works as Hard as You Do
- Turkey, duck, and deer calls for every season
- Crankbaits, soft plastics, jigs, and tackle storage solutions
- Game cameras, scent blockers, and accessories for the field
- Fishing tools, pliers, fillet knives, and line management gear
Brands You Trust, Performance You Need
We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.
🎯 Ready to make your next trip your best yet? Start below and gear up.
Berkley 6" XCD Fillet Knife
Regular price
$17.99
Sale price
$17.99
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About this item Product details You have a passion for the sport. So do we. All anglers know a successful day out on the water and maximizing your catch requires the right gear. We're here to help ...
Berkley Cane Walker Topwater Lures
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$9.99
Sale price
$9.99
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Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Cherrywood HD Spinning Combo Rod and Reel
Regular price
$39.99
Sale price
$39.99
Regular price
$39.99
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/per
The Berkley Cherrywood HD Spinning Combo Rod and Reel is the perfect combination of classic design with modern performance. Its hybrid design rod construction and lightweight graphite 5-bearing ree...
Berkley Choppo Topwater Baits
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from $12.99
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from $12.99
Regular price
$12.99
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/per
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Chrome Split Ring Pliers
Regular price
$8.99
Sale price
$8.99
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/per
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
Strong gripping action great for deep hook removal
Chrome plated polishe...
Berkley Deluxe Electric Fillet Knife
Regular price
$54.99
Sale price
$54.99
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/per
Fillet your catch with ease using the ergonomically designed Berkley® Electric fillet knife with precision ground blades.
6 and 8 inch stainless steel blades resist corrosion
side release buttons ...
Berkley Dime Crankbaits
Regular price
$10.99
Sale price
$10.99
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/per
Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...
Berkley Fish Ruler
Regular price
$14.95
Sale price
$14.95
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/per
With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable
Measures up to 22"
Durable and lightweight aluminum construction
Berkley Frittside Crankbaits
Regular price
$10.99
Sale price
$10.99
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/per
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Berkley Fusion 19 Hybrid Jig Heads
Regular price
$6.99
Sale price
$6.99
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/per
Experience ultimate success in high-pressure fishing situations with the Berkley Fusion 19 Hybrid Jig head. Featuring an ultra-sharp double-conical point, ballast weight, and molded bait keeper, th...
Berkley Fusion 19 Shakey Head Jig Head
Regular price
$6.99
Sale price
$6.99
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/per
Unleash the full potential of your fishing game with Berkley Fusion 19 Shakey Head. Its innovative design and improved features make rigging and bottom presentations easier than ever. With increase...
Berkley Fusion 19 Underspin
Regular price
$4.99
Sale price
$4.99
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The versatile Berkley Fusion19 Underspin features a conical bait keeper and wire system for secure bait placement, while the forged needle point hook provides superior strength and penetration. Ava...
Berkley Horizontal 4 Rod Rack
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$14.99
Sale price
$14.99
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The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...
Berkley Horizontal 6 Rod Rack
Regular price
$14.99
Sale price
$14.99
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/per
With Berkley® Rod Racks, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
Horizontally stores 6 rods neatly and securely
Corrosion proof
Foam g...
Berkley Money Badger Crankbaits – Precision-Diving Lures
Regular price
$8.99
Sale price
$8.99
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/per
The Berkley Money Badger Crankbait features a unique baitfish-crayfish-inspired shape and patented FlashDisc™ technology for enhanced tracking and stability. Its slow-rising action and balsa-like m...
Berkley Pit Boss Pro Design Skeet Reese
Regular price
$5.99
Sale price
$5.99
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/per
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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