Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Regular price $4.99
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Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
50% Off
Regular price $4.49
Sale price $4.49
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Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Regular price $9.99
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Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Regular price $5.99
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Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Regular price $11.99
Sale price $11.99
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Master vertical presentations with the Berkley Rip Fish Lipless Crankbait, engineered for sonar-guided precision fishing. Its fast-sinking, flat-bottom design gives you exact control over descent a...
Regular price $10.99
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Make quick, clean cuts to most nylon fishing lines with the corrosion resistant carbon steel jaw side cutters. Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic Co-Molded Handle Sp...
Regular price $12.99
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Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Regular price $14.99
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Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Regular price $10.99
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The Berkley Superline Cutters are a must-have for any fisherman. Featuring serrated carbon steel jaws and a corrosion resistant composite coating, these cutters easily and effortlessly cut through ...
Regular price from $19.99
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Berkley is the choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the "XT" of fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance and knot s...
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One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater! Features: Extreme...
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The Berkley Trilene XL Fishing Line is the ultimate tool for any angler. With increased knot strength and flexibility, it provides maximum manageability and control. Experience smooth casting with ...
Regular price $14.99
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The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable w...
Regular price $24.99
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Securely store and organize your fishing gear with the Berkley Wall And Ceiling 6 Rod/Combo Rack. Made from durable, lightweight polypropylene, this rack offers versatile horizontal mounting option...
Regular price $1.99
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Enhance your fishing experience with Berkley Walleye Rigs! These affordable spinner rigs feature a variety of colors and blade styles for optimal flash and reflection. Made with high quality hooks ...
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Experience the ultimate fishing adventure with Betts Billy Boy Bobbers. These snap on round plastic bobbers are designed with a strong spring and 30% more plastic for maximum durability. Say goodby...