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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Berkley PowerBait Power Worms Bloodline Berkley PowerBait Power Worms Cherry Seed
+12
+11
+10
+9
+8
+7
from $4.99
from $4.99
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait Cull Shad Swimbaits - Albino Berkley PowerBait Cull Shad Swimbaits - Electric Shad
+10
+9
+8
+7
+6
+5
$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
Berkley PowerBait Drip Minnow Swimbaits - Black Shad Berkley PowerBait Drip Minnow Swimbaits - Blue Liner
+4
+3
+2
+1
$9.99
$9.99
Experience the ultimate in finesse fishing with the Berkley PowerBait Drip Minnow. Its ultra-realistic design, action, and colors are perfect for drop shotting, strolling, or paired with a small ji...
20% Off
Berkley PowerBait Nessie Swimbait - Burnt Bone Berkley PowerBait Nessie Swimbait -Golden Shiner
+9
+8
+7
+6
+5
+4
from $6.39
from $6.39
$7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
+7
+6
+5
+4
+3
$7.99
$7.99
$4.25
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Berkley Powerbait Crappie Nibbles - Blue Neon Berkley Powerbait Crappie Nibbles - Chartreuse
+10
+9
+8
+7
+6
+5
from $4.29
from $4.29
Boost your crappie catch with Berkley Powerbait Crappie Nibbles! These lightweight soft pellets offer the strength of Power Bait, plus artificial fish scales for increased visual attraction. Their ...
22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch Berkley Powerbait Gilly Swimbaits HD Bluegill
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms - Green Pumpkin Berkley Powerbait Maxscent Flat Worms - Goby
+10
+9
+8
+7
+6
+5
$7.99
$7.99
A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Magic
+3
+2
+1
$6.99
$6.99
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms Berkley Powerbait Maxscent Lil' General Worms
+8
+7
+6
+5
+4
+3
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Blue Fleck
+5
+4
+3
+2
+1
$8.99
$8.99
Introducing the Berkley Powerbait Maxscent Meaty Chunk Trailer, featuring Powerbait's Maxscent flavoring and a classic jig trailer profile. The added bumps increase scent dispersion for longer hold...
Berkley Powerbait Maxscent Tube - Watermelon Red Berkley Powerbait Maxscent Tube - Watermelon Vapor
+5
+4
+3
+2
+1
$8.99
$8.99
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
Berkley Powerbait Power Floating Magnum Eggs - Bubblegum Berkley Powerbait Power Floating Magnum Eggs - Chartreuse
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
50% Off
Berkley Powerbait PowerStinger Swimbait Watermelon Copper Berkley Powerbait Power Stinger Swimbaits
+7
+6
+5
+4
+3
+2
$4.49
$4.49
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley Powerbait Slobberknocker Jigs Bama Bream Berkley Powerbait Slobberknocker Jigs - Herring
+12
+11
+10
+9
+8
+7
$9.99
$9.99
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Berkley Powerbait The General Worms Berkley Powerbait The General Worms
+7
+6
+5
+4
+3
+2
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...

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