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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Big Bite Baits Kamikaze Craws - Flamethrower
+7
+6
+5
+4
+3
+2
$4.49
$4.49
Meet your new go-to for catching big fish: the Big Bite Baits Kamikaze Craw. With its uniquely molded arms, ribbed body, and durable solid core, this craw-style bait creates an aggressive swimming ...
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Big Bite Baits Kamikaze Swimon Swimbaits
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
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Big Bite Baits Tour Flipper Tube - Black Neon
+8
+7
+6
+5
+4
+3
$4.69
$4.69
Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
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Big Bite Baits Tour Toad - Chick Magnet
+4
+3
+2
+1
$4.49
$4.49
Infuriate big bass into explosive topwater strikes with the Big Bite Baits Tour Toad! Serrated legs catch more water, producing a louder buzzing sound. Its flat body allows for a slower retrieve to...
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Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
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Bill Lewis Hammer Trap - Baton Rouge
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
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Bill Lewis MR-6 Crankbaits Blue Chartreuse
+11
+10
+9
+8
+7
+6
$7.99
$7.99
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
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Bill Lewis SB-57 Squarebill Crankbaits Tennessee Shad
+10
+9
+8
+7
+6
+5
$8.99
$8.99
$8.99
The Bill Lewis SB-57 Squarebill Crankbaits, designed by Bass Pro Tour angler Mark Daniels Jr., deliver unbeatable performance at a great price. Its thin walls and honeycomb construction create a fa...
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Bill Lewis Zig-Zag Topwater Bait - Bone
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
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Black Label Cliff Pace 1-5 Squarebill Crankbait - Bold Bluegill
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Experience the ultimate fish-catching power with Black Label's Cliff Pace Squarebill Crankbaits. Handcrafted with a 45-step process, this bait is perfect for smashing through cover and drawing out ...
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Black Label Tackle Headhunter Square Bill Crankbaits Bold Bluegill
+8
+7
+6
+5
+4
+3
$17.99
$17.99
$17.99
Offering a larger profile to fit the need of many situations, the Black Label Cliff Pace Headhunter Squarebill Crankbait is a great choice for targeting a bigger bite or when you need to match your...
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Black Label Cliff Pace Peanut Crankbaits - Bold Bluegill
+12
+11
+10
+9
+8
+7
$17.99
$17.99
The Black Label Cliff Pace Peanut Crankbait, designed and hand-built by 2013 Bassmaster Classic Champion Cliff Pace, is a must-have for shallow water finesse fishing. Crafted from balsa wood with u...
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Black Label Tackle Balsa Wreck Crankbait
+12
+11
+10
+9
+8
+7
$17.99
$17.99
Completely handcrafted in Mississippi by Cliff Pace, the Black Label Tackle Wreck is a top of the line premium balsa square bill.  The Wreck has been built to replicate the original WEC1 square bil...
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Black Label Tackle Ricochet Crankbaits - Bluegill
+20
+19
+18
+17
+16
+15
$17.99
$17.99
Experience the ultimate in balsa wood crankbaits with the Black Label Tackle Ricochet. Handcrafted with a 45-step process, this squarebill excels at luring shallow water bass with its natural actio...
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Black's Custom Lures BFL ARig
$16.95
$16.95
$16.95
Experience the ultimate in fishing with Black's Custom Lures BFL ARig! This top-of-the-line rig is handcrafted in Sheridan, AR and features 5 blades, 3 live wires, and 2 shorter dummy wires. Domina...
Black's Custom Lures Brain Buster Buzzbaits - Black with Black Blade
+3
+2
+1
$10.99
$10.99
Introducing Black's Custom Lures Brain Buster Buzzbaits - the ultimate solution for fishing in heavy cover! The brass ball inside the head provides a loud clacking sound, while the durable head ens...
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Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.