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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Big Bite Baits BFE Creature Baits Big Bite Baits BFE Creature Baits
+14
+13
+12
+11
+10
+9
$3.99
$3.99
$0.00
Developed in collaboration between Bassmaster Open Pro Bradley Hallman and Bass Talk Live Co-Host Matt Pangrac, the conception of the Big Bite Baits BFE (Best Flipper Ever) Creature Bait was docume...
Big Bite Baits Ball Head Jig Head
$5.99
$5.99
Elevate your fishing game with Big Bite Baits Ball Head Jig! This 5-pack of jig heads, equipped with a Gamakatsu hook and bait keeper, is perfect for enhancing your catch with swimbaits, worms, gru...
Big Bite Baits Curly Tail Crappie Minnows Big Bite Baits Curly Tail Crappie Minnows
+7
+6
+5
+4
+3
+2
$1.69
$1.69
The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario coveRed. Are they being finicky? Try the regular Crappie Minnr to trick them into bit...
Big Bite Baits Fighting Frog - Black Neon Big Bite Baits Fighting Frog - Green Pumpkin Brown Swirl
+28
+27
+26
+25
+24
+23
from $4.49
from $4.49
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
Big Bite Baits Kamikaze Craws - Flamethrower Big Bite Baits Kamikaze Craws - 1099
+7
+6
+5
+4
+3
+2
$4.49
$4.49
Meet your new go-to for catching big fish: the Big Bite Baits Kamikaze Craw. With its uniquely molded arms, ribbed body, and durable solid core, this craw-style bait creates an aggressive swimming ...
Big Bite Baits Kamikaze Swimon Swimbaits Big Bite Baits Kamikaze Swimon Swimbaits
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
Big Bite Baits Neko Screw Weights
$3.50
$3.50
Unleash the full potential of your Neko rig with Big Bite Baits Neko Screw Weights. The threaded design provides superior hold compared to traditional nail weights, saving you time and frustration ...
Big Bite Baits Stand Up Fintwists Jig heads - Black - 3/0 Hook
$5.99
$5.99
$5.99
Experience unbeatable finesse and hooksets with Big Bite Baits Stand Up Fintwists! Featuring sharp Gamakatsu hooks, these heads stand up on the bottom and dance with rod twitches. A bait keeper gua...
Big Bite Baits Tour Flipper Tube - Black Neon Big Bite Baits Tour Flipper Tube - Green Pumpkin
+8
+7
+6
+5
+4
+3
$4.69
$4.69
Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
Big Bite Baits Tour Toad - Chick Magnet Big Bite Baits Tour Toad - Green Pumpkin
+4
+3
+2
+1
$4.49
$4.49
Infuriate big bass into explosive topwater strikes with the Big Bite Baits Tour Toad! Serrated legs catch more water, producing a louder buzzing sound. Its flat body allows for a slower retrieve to...
Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl Bill Lewis Depth Strike Sinking Twitchbaits - Chrome Black Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
50% Off
Bill Lewis Echo 1.75 Squarebill Crankbait - Southern Reel Outfitters Bill Lewis Echo 1.75 Squarebill Crankbait - Southern Reel Outfitters
+2
+1
$3.24
$3.24
$6.49
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Echo 1.75 take Bill Lewis’ legendary line of hard baits a step further. The Echo 1.75 Squarebill...
Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis MR-6 Crankbaits Blue Chartreuse Bill Lewis MR-6 Crankbaits Amber Shad
+11
+10
+9
+8
+7
+6
$7.99
$7.99
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
Bill Lewis SB-57 Squarebill Crankbaits Tennessee Shad Bill Lewis SB-57 Squarebill Crankbaits Chartreuse Shiner
+10
+9
+8
+7
+6
+5
$8.99
$8.99
The Bill Lewis SB-57 Squarebill Crankbaits, designed by Bass Pro Tour angler Mark Daniels Jr., deliver unbeatable performance at a great price. Its thin walls and honeycomb construction create a fa...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...

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