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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Yamamoto-Double-Tail-Hula-Grub-Green-Pumpkin-Black-Flake Yamamoto-Double-Tail-Hula-Grub-Smoke-Black-Purple
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$7.49
$7.49
The Gary Yamamoto Double Tail Hula Grub 4" and 5" baits are great for bass fishing, crappie fishing or for any type of game fish. The Double Tail Hula Grub can be fished deep or shallow just like a...
Yamamoto Paddle Tail Zako Swimbaits Yamamoto Paddle Tail Zako Swimbaits
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$6.99
$6.99
Building on the success of the original Zako Swimbait, the Yamamoto Paddle Tail Zako Swimbait delivers an unmatched swimming action that is going to put your cull system to the test. Molded with th...
Yamamoto-PsychoDad-Craw-Bama-Bug Yamamoto-PsychoDad-Craw-green-pumpkin-black-flake
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$5.39
$5.39
The Gary Yamamoo PsychoDad Craw is full of action due to it's extra heavy claws. The PsycoDad also comes with a built in rattle chamber, has a longer tail for straight shank hooks and can be fished...
Yamamoto Scope Shad Swimbaits - Baby Bass Yamamoto Scope Shad Swimbaits - Chartreuse - Electric Shad
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$5.99
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$5.99
Experience the ultimate minnow bait and sonar tool with the Yamamoto Scope Shad. Its natural profile and action are irresistible to bass, while the baitfish body shape and forked tail produce an ul...
Yamamoto Senko Worms - 221 Body 320 Tip Yamamoto Senko Worms Bama Bug
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from $6.69
from $6.69
$6.69
Bring the bite with the legendary Yamamoto Senko Worms—a must-have in every serious angler's arsenal. These salt-impregnated soft plastics deliver an irresistible horizontal fall that triggers aggr...
Yamamoto Shad Shape Swimmer - Pearl White Yamamoto Shad Shape Swimmer - Pro Blue
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$5.99
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$5.99
Elevate your light spinning and bait finesse game with the Yamamoto Shad Shape Swimmer! Its skinny ribbed body and lifelike paddle tail design mimic natural baitfish and attract fish with ease. Use...
Yamamoto-Shad-Shape-Worm-cinnamon-black-flake Yamamoto-Shad-Shape-Worm-green-pumpkin-black-flake
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$4.99
$4.99
The Gary Yamamoto Shad Shape Worm has proven to be one of the best finesse baits available and is the perfect fishing bait for drop shotting. The shad shape worm combines a ribbed senko belly and s...
Yamamoto-Single-Tail-Grub-Baby-Bass Yamamoto-Single-Tail-Grub-Chartreuse-Black-Flake
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$6.99
$6.99
The Gary Yamamoto Single Tail Grub is so adaptable it can be fished alone or along with a  spinner baits, buzz baits or jig trailer. The single tail grubs extreme and lively tail action creates mas...
Yamamoto Swim Senko Swimbaits - Black with large Blue Flake Yamamoto Swim Senko Swimbaits - Blue Pearl and Silver Flake
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$7.99
$7.99
Experience the revolutionary allure of the Yamamoto Swim Senko Swimbaits. Its versatile design and natural action make it a go-to for anglers worldwide. The weightless Swimming Senko boasts a seduc...
Yamamoto Yama Craw - Bama Bug Yamamoto Yama Craw - Blue Craw
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$6.99
$6.99
$6.99
The Yamamoto 3" Yama Craw is a downsized version of the popular Yama Craw designed for both professional and recreational anglers. Its re-sized body and precisely molded claws provide a hard kickin...
38% Off
Yamamoto Yamatanuki Stick Bait - Baby Bass Yamamoto Yamatanuki Stick Bait - Watermelon Black Red
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$4.95
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$7.95
Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will...
Yamamoto Zako Swimbait - Black with Blue Flake Yamamoto Zako Swimbait Minnows
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$6.49
$6.49
$6.49
The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
Yellow Magic Japanese Popper Topwater Lure Yellow Magic Japanese Popper Topwater Lure
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$16.99
$16.99
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason it is...
Yo-Zuri 3DB Pencil Series 125 - Bone Yo-Zuri 3DB Pencil Series 125 - Clear
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$9.99
$9.99
The Yo-Zuri® 3DB Pencil is the perfect lure - easy to use and packed with features to get big game fish excited. Feel the thrill of walking-the-dog action, internal cadence rattle and noise BBs, in...
Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Black Back Chartreuse
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$7.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS MR Crankbaits - Bluegill
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$7.99
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The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...

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