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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Berkley 120 Volt Electric Fillet Knife
$39.99
$39.99
Berkley's 120 volt Electric fillet knife works on standard 110 volt house current. Set includes powerful motor, side blade release, trigger lock, 8" serrated stainless steel blades that resist corr...
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Berkley Cherrywood HD Spinning Rods
$29.99
$29.99
Unleash the power of the Berkley® Cherrywood® HD Spinning Rods. The hybrid design construction provides unmatched sensitivity and the cork handles offer added comfort and grip. With lightweight sta...
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Berkley Fish Ruler
$14.95
$14.95
With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable Measures up to 22" Durable and lightweight aluminum construction   
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Berkley Football Jigs with Powerbait Skirt - Hot Craw Berkley Football Jigs with Powerbait Skirt
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...
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Berkley Hemostat Pliers - 6in
$8.99
$8.99
Experience the best of fishing with Berkley® Hemostat Pliers. Designed for everyday anglers, our pliers offer comfort, durability, and reliability to make fishing more enjoyable. Featuring nonslip ...
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Berkley Line Spooling Station
$21.99
$21.99
$21.99
Introducing the Berkley Line Spooling Station - the must-have tool for all your fishing adventures! With adjustable sizes to fit various spools, this table-top unit removes the hassle of tangled li...
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Berkley SPY Rip Bait - Ghost White Berkley SPY Rip Bait - Stealth Minnow
+3
+2
+1
$13.99
$13.99
$13.99
The Berkley Spy Bait, fine-tuned by pro angler Josh Bertrand, excels in clear water and tough fishing conditions. Its compact, wide-ranging baitfish profile combined with easy-spinning props create...
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Berkley Straight Nose Pliers - Red/Black
$16.99
$16.99
The Berkley Straight Nose Pliers are a must-have for any fishing enthusiast! Featuring corrosion resistant carbon steel jaws and a comfortable ergonomic design, these pliers make managing your catc...
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Berkley Swim Jig with Powerbait Skirt Berkley Swim Jig with Powerbait Skirt
+3
+2
+1
$4.99
$4.99
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
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Big Bite Baits Fighting Frogs - 25 pk Big Bite Baits Fighting Frogs - 25 pk
+22
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+19
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+17
$6.99
$6.99
The Big Bite Baits Fighting Frog is a revolutionary, 25-pack bait designed to be used for flipping, pitching, Carolina rigging, and as a jig trailer. Its unique design features hook pockets and gro...
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Black's Custom Lures BFL ARig
$16.99
$16.99
Experience the ultimate in fishing with Black's Custom Lures BFL ARig! This top-of-the-line rig is handcrafted in Sheridan, AR and features 5 blades, 3 live wires, and 2 shorter dummy wires. Domina...
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Blakemore Hitchhiker Screw Snaps
$2.99
$2.99
$2.99
Enhance your fishing experience with Blakemore Hitchhiker Screw Snaps. The Tru-Turn Hitch Hiker transforms any hook into a screw-lock style bait keeper, allowing you to easily secure your bait. No ...
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Booyah Boo Spin Rig
$6.99
$6.99
The Booyah Boo Spin Rig is a weighted baitfish head and 2 spinning blades attach to durable, flexible wire. Rig up any swimbait or crank for killer action.
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Booyah Pad Crasher Frog - Southern Reel Outfitters Booyah Pad Crasher Frog - Southern Reel Outfitters
+12
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+7
$6.89
$6.89
Frog fishing is the ultimate excitement, and the BOOYAH Pad Crasher brings it like no other. In three styles, the original Pad Crasher, the Jr., and the Poppin’ Pad Crasher, each feature soft plast...
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Booyah Pad Crasher Jr Frog - Southern Reel Outfitters Booyah Pad Crasher Jr Frog - Southern Reel Outfitters
+7
+6
+5
+4
+3
+2
$5.99
$5.99
The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" action in open water and a nice finesse scooting acti...
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Booyah Poppin' Pad Crasher Frog - Southern Reel Outfitters Booyah Poppin' Pad Crasher Frog - Southern Reel Outfitters
+10
+9
+8
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+6
+5
$6.99
$6.99
Popped or walked, the BOOYAH Poppin' Pad Crasher hollow-body frog catches bass over the slop, in heavy cover or in open water. Specifications The Booyah Poppin' Pad Crasher is perfect for those ...

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