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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Zoom Frog - Baby Duck Zoom Frog - Black
+6
+5
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+1
$14.99
$14.99
$14.99
Experience the power of the Zoom Frog, a soft plastic bait designed to attract fish with its unique sound and impressive bubble trail. Its bulky design creates a more violent noise than other frogs...
Zoom Horny Toad - Birthday Cake Zoom Horny Toad - Black
+24
+23
+22
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+19
$5.99
$5.99
Get ready for some of the best strikes of your life with the Zoom Horny Toad! Its ultra vibe feet cause bass to chase from long distances, making it the ultimate heavy cover buzz toad. Paired with...
Zoom Lil Critter Craw - Black Blue Craw Zoom Lil Critter Craw - Watermelon Chartreuse Claw
+3
+2
+1
$4.99
$4.99
Unleash the secret weapon of pro anglers with the Zoom Lil Critter Craw! This 3" crawfish is ultra lifelike with legs, claws, and antennae for a natural feel. Its salt-impregnated body and realisti...
Zoom 6'' Lizards - Black Zoom 6'' Lizards - Black with Blue Tail
+46
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+41
from $3.79
from $3.79
$3.79
Reel in success with Zoom Lizards! These lizards boast salt-impregnated tails and free-moving legs for irresistible movement, perfect for any fish and situation. Versatile for all rigs, experience ...
Zoom Mag II Worms Black Zoom Mag II Worms Black Grape
+12
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+9
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+7
$6.99
$6.99
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Zoom Mag UV Speed Worms Zoom Mag UV Speed Worms
+16
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$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
+13
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+8
$5.99
$5.99
  The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when...
Zoom Magnum Shakey Head Worm - Green Pumpkin Zoom Magnum Shakey Head Worm - Watermelon Seed
+5
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+1
$5.99
$5.99
The larger, longer version of the original Shakey Head Worm offers tremendous action and a bigger profile for clear water and finicky fish. Perfect for offshore structures and boat docks, the 7" st...
Zoom Magnum Trick Worms - Black Zoom Magnum Trick Worms - Green Pumpkin
+12
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+8
+7
$6.99
$6.99
The Zoom Magnum Trick Worm offers a bulkier, 7-inch profile perfect for enticing cautious bass with its natural slithering action. Salt-impregnated for added attraction, this hefty worm excels rigg...
Zoom Magnum UV Speed Craw - Black Red Glitter Zoom Magnum UV Speed Craw - Junebug
+8
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+5
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+3
$6.95
$6.95
$6.95
Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...
Zoom Micro UV Speed Craw - Black Zoom Micro UV Speed Craw - Green Pumpkin
+5
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+1
$5.99
$5.99
$5.99
The downsized replica of the original UV Speed Craw is the perfect trailer for small jigs and a finesse Carolina rig. With pro-approved colors, this bait will attract big bass and complement jigs p...
Zoom Midsize Brush Hog - Black Sapphire Zoom Midsize Brush Hog - California 420
+9
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+4
from $6.49
from $6.49
$6.49
Unleash your inner angler with Zoom Midsize Brush Hog Creature Baits. Sized for tournament-sized fish, this versatile bait offers the perfect proportions for maximum action. Use it with a magnum ...
Zoom Ol' Monster Worms - Black Emerald Zoom Ol' Monster Worms - Black
+27
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$5.99
$5.99
Unleash the might of Zoom's Ol' Monster Worms, a favorite among tournament anglers for its magnum size and tempting features. With a slender body and salt-impregnated allure, these worms are a must...
Zoom Salty Pro Chunk Zoom Salty Pro Chunk
+6
+5
+4
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+2
+1
$3.99
$3.99
 The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the thickest cover and come back with nothing on it except a bi...
Zoom Salty Super Fluke - Albino Zoom Salty Super Fluke - Arkansas Shiner
+38
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$5.99
$5.99
Catch trophy bass with the Zoom Salty Super Fluke! This 5.25" baitfish imitator features a deep belly with a hook slot and a forked tail that allows it to swoop and glide. Its salt-impregnated text...
Zoom Magnum U Tail Worms - Black Red Glitter Zoom Magnum U Tail Worms - Green Pumpkin Magic
+8
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+3
$5.99
$5.99
$5.99
The Zoom Shakey Head Worm is a must-have for any angler looking to catch the ultimate limit fish. Its flat head design allows for easy rigging and the tapered body provides optimum action with the...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.