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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Silver Buddy Lures Blade Baits - Stainless
from $5.29
from $5.29
The Silver Buddy Lures Blade Baits offer a unique design to help you snag those big fish. The quality head weight and reflective stainless steel blade create a vibration to entice fish your way, wh...
50% Off Sold Out
Sitka Core Merino 330 Bottom - Colt
$69.50
$69.50
$139.00
Built to withstand the rigors of the field, the Core Merino 330 Bottoms feature Sitka's new Armor spun merino wool-330 grams of incredible warmth, breathability, and odor resistance minus the heavy...
25% Off Sold Out
Spro Essential 65 Series Flappin Frog - Albino Spro Essential 65 Series Flappin Frog - Leopard
+4
+3
+2
+1
$7.86
$7.86
$10.49
The Spro Essential Flappin Frog 65 brings the legendary Spro Frog family to new heights with its buzzing and kicking action, creating explosive topwater strikes. Designed with a weedless hollow bod...
24% Off Sold Out
St. Croix Avid Trek Spinning Rod Full Length View
$219.99
$219.99
$290.00
Experience the ultimate fishing adventure with the St. Croix Avid Trek Series Spinning Rod. Featuring advanced SCIII material and IPC & ART technology, this rod delivers unparalleled performanc...
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St. Croix Legend Tournament Casting Rods
from $290.00
from $290.00
$290.00
Experience a revolutionary bass fishing experience with St. Croix's Legend Tournament® Casting Rods! Utilizing IPC® tooling technology and ART™, these rods provide unparalleled strength and precis...
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Strike King KVD Ocho Wacky Tool
$9.95
$9.95
The Strike King KVD Ocho Wacky Tool is designed to help you get the most from your Ocho stick baits by increasing your catch rate and protecting your plastics. Made from durable anodized extruded a...
50% Off Sold Out
Strike King KVD Perfect Plastic Ocho Worms Bubble Gum Strike King KVD Perfect Plastic Ocho Worms Green Pumpkin Purple Gold
$3.49
$3.49
$6.99
The Strike King KVD Perfect Plastic Ocho has an 8 sided design that gives this bait an awesome action and light reflection. Its super soft plastic and heavy salt content formulation give awesome ac...
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Strike King Rage Tail Thumper Worm Green Pumpkin Strike King Rage Tail Thumper Worm Plum
+2
+1
$5.49
$5.49
$0.00
Even on a slow retrieve, Strike King's Rage Tail Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's ...
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Black security camera with wall mount on a white background Black security camera with antenna on a white background
$149.99
$149.99
$149.99
Tactacam Defend Cellular Security Camera offers reliable monitoring anywhere without relying on Wi-Fi. Its cellular connection enables easy installation and continuous surveillance of homes, farms,...
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Teckel Drunker Crankbaits - Citrus Shad Teckel Drunker Crankbaits - Hot Craw
+4
+3
+2
+1
$14.99
$14.99
$14.99
Experience the thrill of the Teckel Drunker Crankbait! Imported from Japan, this bait features a steep diving angle and erratic wobble action that will leave bass in a frenzy. Its tungsten rattles ...
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Terminator Walking Frog Terminator Walking Frog
+2
+1
$10.59
$10.59
Dive headfirst into the thickest slop with the Terminator Walking Frog and hold-on! Ready-to-fish right out of the package, the Terminator Walking Frog is rear weighted to provide long-distance cas...
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Texas Tackle Split Ring Pliers
$17.99
$17.99
If you've torn your thumbnail or cut yourself with your knife trying to pry open a stubborn split ring, then you'll really appreciate these great split ring pliers from Texas Tackle. Texas Tackle u...
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Toad Thumper Craw Gills - Green Pumpkin Toad Thumper Craw Gills - Electric Gill
+9
+8
+7
+6
+5
+4
$5.95
$5.95
Introducing Toad Thumper Craw Gills: the perfect hybrid bass lure for imitating crayfish and small bluegill. Its wide profile and appendages create a dynamic swimming action, while the deeply ribbe...
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Umpqua E/C Caddis Cutter
$2.39
$2.39
This is probably the most popular fly designed by Sierran Flyfisher, Ralph Cutter, and introduced to the public in 1981. The E/C Caddis is an emergent/cripple caddis pattern developed for the Large...
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Umpqua Flashtail Mini Egg Umpqua Flashtail Mini Egg
+3
+2
+1
$1.49
$1.49
Constructed of the very best materials available The very best fishing flies possible Improve your enjoyment of fly fishing Skillfully Hand Tied The Umpqua Flashtail Mini Egg Oregon Chees...
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VMC Crossover Pliers
$15.99
$15.99
Introducing the VMC Crossover Pliers - the game-changing tool for rigging Wacky and Neko style baits. Made of lightweight, durable plastic with a built-in tension spring for effortless use. Conveni...

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