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Lake Essentials

Lake Essentials

Get ready for a fun day at the lake with Southern Reel’s must-have lake gear! Shop life vests, towables, wakeboards, ropes, and water toys — everything you need for epic days on the water.

Shimano TranX Casting Reel
from $254.99
from $254.99
$254.99
The Shimano TranX Casting Reel is a versatile and durable choice for Gulf Coast and Southern California Spotted Bay Bass anglers. With a rigid Hagane Body and Core Protect technology, this low-prof...
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Abu Garcia Max X Spinning Combo Rods and Reels
$69.99
$69.99
$69.99
The Abu Garcia Max X Spinning Combos are the ultimate in performance and comfort, designed to make your fishing experience a pleasure. With a custom-designed reel seat, 3+1 bearing system, and 24-T...
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Raze Eyewear Journey - Black Gold HD P
+3
+2
+1
$25.00
$25.00
$25.00
The Journey is made for the urban adventurer.  The smoke lenses, finished with an Raze-Z Lens coating gives you the ultimate clarity in bright conditions.  Travel across the country with these slee...
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Lew's Mr. Catfish Cat Daddy Spinning Combo Rods and Reels
$59.99
$59.99
The Lew’s Mr. Catfish Cat Daddy Spinning Combo is the perfect choice for your next catfish-fighting outing. Its durable, premium tubular glass blanks makes it strong yet lightweight. Plus, the over...
Lew's Tournament Lite LFS Casting Reels
$249.99
$249.99
$249.99
The Lew's Tournament Lite LFS Casting Reel Generation 2.0 combines tournament-grade engineering with everyday reliability. Its braid-ready anodized aluminum spool delivers exceptional casting dista...
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Chums Baja Urban Sunglasses Retainer - Black
+3
+2
+1
$9.99
$9.99
$9.99
Introducing the Chums Baja Urban Sunglasses Retainer! Inspired by the vibrant colors of Mexico and Central America, this retainer adds a touch of beach to your everyday life. With Chums Slip Fit E...
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Bajio Soldado Sunglasses - Silver Gloss Frames with Blue Glass Lens
from $209.00
from $209.00
$0.00
The Bajio Soldado Sunglasses are the embodiment of style and functionality. Timelessly classic, this frame is powered by top-tier hinges and finishes, and enhanced by our Fresh Eyes polarized lens ...
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epoch elizabeth pink sunglasses
$49.95
$49.95
The Elizabeth is a classic ladies full frame made of the highest quality plastic for an extremely comfortable fit.  The feminine logo is on the arm & lens and it comes with beautiful packaging ...
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TurtleBox Gen 3 Speaker - Southern Reel Outfitters
+12
+11
+10
+9
+8
+7
from $429.95
from $429.95
$429.95
Experience the power and durability of TurtleBox Gen 3 Speaker, perfect for the wild and outdoor adventures. With a max volume of 120dB, this speaker cuts through wind and water for clear and disto...
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Daiwa Tatula Full Cork Casting Rods
$149.99
$149.99
$149.99
Experience the perfect balance of finesse and power with Daiwa Tatula Cork Casting Rods. The SVF blank construction and X45 bias wrapping result in a lightweight, sensitive design for precise casts...
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Boats EFX Cover Trap - Black
+4
+3
+2
+1
$13.99
$13.99
$13.99
Never lose another sunscreen cover with Boats EFX Cover Trap! This high-quality, injection-molded cover trap securely holds your factory graph cover while in transit. It fits all makes, models, and...
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Shimano Curado 200M Casting Reels
$224.99
$224.99
$224.99
Experience the unrivaled power and performance of the Shimano Curado 200M Casting Reel. With advanced technologies and increased line capacity, this reel is perfect for power fishing techniques and...
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Carlisle Magic Angler Paddle with built-in retrieval hook and measuring ruler – designed for kayak fishing
+2
+1
$134.99
$134.99
$134.99
Take your fishing adventures further with the Carlisle Magic Angler Paddle.Designed specifically for kayak anglers, this lightweight, durable paddle features asymmetrical blades for efficient strok...
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20% Off
Bajio Las Roca Sunglasses - Black Frames with Blue Lens
$199.20
$199.20
$249.00
See and experience the outdoors like never before with Bajio Las Roca sunglasses. Its extra-large frame and 8-base wrap design provide outstanding coverage, while the durable bio-based nylon keeps ...
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Epoch Salerno Sunglasses - Black Frames with Smoke Lens
$29.95
$29.95
Near the port of Salerno, Operation Avalanche was executed on September 9, 1943, beginning the Allies' 20-month mainland Italian campaign of brutal fighting. A "surprise" attack was greeted by over...
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Shimano Curado 300k Casting Reels
$244.99
$244.99
$244.99
Introducing the Shimano Curado 300K Casting Reels - designed for serious anglers who value quality and reliability above all else. With its rigid HAGANE Body and powerful long handle with wide grip...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.