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Lake Essentials

Lake Essentials

Get ready for a fun day at the lake with Southern Reel’s must-have lake gear! Shop life vests, towables, wakeboards, ropes, and water toys — everything you need for epic days on the water.

Yeti Rambler Tumbler 20 oz - Southern Reel Outfitters
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from $30.00
from $30.00
Treat yourself to legendary insulation with the YETI Rambler 20 oz tumbler! Its double-wall stainless steel construction keeps your drinks hot or cold for hours, and its indispensable No Sweat desi...
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Yeti Rambler 30 oz Tumbler - Agave Teal
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from $38.00
from $38.00
Start your day right with the Yeti Rambler Tumbler 30 oz! This stylish, double-walled tumbler ensures your coffee stays hot and your cold drinks stay icy - all while fitting perfectly in your car's...
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Yeti Rambler Colster Bottle or Can Sleeve - Coral
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from $25.00
from $25.00
Introducing the Yeti Rambler Colster - the ultimate drink holder for any occasion! Made from 18/8 stainless steel, it features double wall vacuum insulation to keep your drinks ice cold, a load-an...
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Shimano Casting Reel
from $304.99
from $304.99
$0.00
Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shimano’s new Digital Control braking system utilizes a m...
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Yeti Rambler 14oz mug - Brick Red
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from $30.00
from $30.00
The Yeti Rambler Mug is designed for those who seek adventure! With double-wall insulation, the mug keeps hot drinks hot and cold drinks cold, perfect for tackling whatever your day brings. And wit...
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Yeti Rambler Bottles - Alpine Yellow
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from $30.00
from $30.00
Yeti's Rambler Bottles come in all the sizes you need. Choose from 18 oz, 26 oz, 36 oz or 64 oz on the go bottles Rambler bottles. The Rambler 18 and 26 oz is perfect for short hikes or taking to w...
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Shimano SLX Casting Reels
$114.99
$114.99
$0.00
The Shimano SLX Casting Reels are the perfect choice for tournament anglers. With a compact design, rigid Hagane Body, and VBS Braking system, these reels offer high performance and versatility...
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Shimano SLX DC Casting Reels
$224.99
$224.99
$224.99
SLX is compact, rigid and versatile. With 3 gear ratios to choose from and a long handle, SLX offers tournament anglers a complete series of reels, that won't break the bank. Features: Hagane...
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38% Off
Wave Blue
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from $200.00
from $200.00
$320.00
Say hello to the cooler that never slows you down. The YETI Hopper Flip 12 is the rugged, leakproof, and ultra-portable soft cooler designed for everyday use and hardcore adventures. Whether you're...
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Shimano SLX XT A 150 Casting Reels - Southern Reel Outfitters
$144.99
$144.99
$144.99
Continuing to raise the bar for performance-driven budget-friendly reels, the Shimano SLX XT A Casting Reels are equipped with some of Shimano’s top-tier technologies that will make them a staple i...
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Shimano Spirex Spinning Reel - Southern Reel Outfitters
$79.99
$79.99
$79.99
The Spirex FG features Quick Fire II for easy, one-handed casts and A-RB bearings for smooth-as-silk retrieves.  Model Retrieve Gear Ratio Weight Bearings Line Cap. (Test/Yd.) SR1000FG Right/L...
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Strike King S11 Optics Sunglasses - Black Frames with Smoke Lens
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from $28.99
from $28.99
The Strike King S11 Optics Sunglasses provide unbeatable clarity and comfort with 100% polarization. See underwater habitat, observe lures, and even spot fish like never before - all while blockin...
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25% Off
Lew's Tournament MP Speed Spool LFS Casting Reels - Right Hand
from $119.99
from $119.99
$159.99
The Lew's Tournament MP Speed Spool LFS boasts the P2 Super Pinion for precise and smooth operation, extended gear life, and a premium 10-bearing system. With an adjustable Multi-Setting Brake dual...
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20% Off
Lew's Speed Spool Tournament Pro Casting Reels (2019 Relaunch)
$175.99
$175.99
$219.99
The Lew's Speed Spool Tournament Pro Casting Reel is the perfect choice for anglers looking for reliable performance and maximum strength. With an Adjustable Centrifugal Braking System and so...
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St. Croix Mojo Bass Glass Trigon Casting Rods
from $164.99
from $164.99
$0.00
The St. Croix Mojo Bass Glass Crankbait Casting Rods are heavy hitters on price point and performance. Featuring St. Croix's super premium 100% linear S-glass blanks, as well as, their Integrated P...
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Yeti Rambler Travel Mug - Alpine Yellow
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from $38.00
from $38.00
Introducing the Yeti Rambler Travel Mug. With a leak-resistant, twist-on Stronghold Lid featuring dual-slider magnet technology, this mug is perfect for both right- and left-handed users. Enjoy you...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.