FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
New Arrivals
Sales
Fishing
Hunting
Boating
Apparel
Other
Lake Essentials

Lake Essentials

Get ready for a fun day at the lake with Southern Reel’s must-have lake gear! Shop life vests, towables, wakeboards, ropes, and water toys — everything you need for epic days on the water.

Shimano Sahara FJ Series Spinning Reels - SH2500FJ
$104.99
$104.99
$0.00
The Shimano Sahara FJ Series Spinning Reel offers exceptional performance and power, with features such as G-Free Body technology reducing fatigue and increasing comfort, and HAGANE gear for increa...
Choose Options
25% Off
Lew’s Team Pro SP SLP Series Casting Reels Right Hand
from $164.99
from $164.99
$219.99
The Lew’s Team Pro SP SLP Series Casting Reels, designed by professional angler Andy Montgomery, features a super shallow spool for faster spool start up and reduced deep spool backlashes. The Knot...
Choose Options
Yeti-Ice-sizes
from $14.99
from $14.99
YETI Ice, unlike regular ice, is designed to keep your food and beverages colder longer and to cool them faster. With it's super tough, impact resistant outer shell, you can be sure it will never l...
Choose Options
Shimano Syncopate Spinning Reels
$44.99
$44.99
$44.99
Make quick, one-handed casts via the Quick-Fire II system, while achieving increased distances with less effort and wind knots because of the Propulsion Line Management System. Model PowerPro Li...
Choose Options
Yeti Rambler 10 Oz Wine Tumbler without Lid - Canyon Red
+6
+5
+4
+3
+2
+1
$25.00
$25.00
$25.00
Elevate your outdoor wine experience with the Yeti Rambler 10 Oz Wine Tumbler. Crafted from durable 18/8 stainless steel with double-wall vacuum insulation, this rugged tumbler preserves your wine'...
Choose Options
Yeti Hopper M30 Cooler
+7
+6
+5
+4
+3
+2
from $350.00
from $350.00
$350.00
Our carry-the-day, tough-as-nails Hopper soft cooler has one big update. We’ve re-engineered the opening to offer a wide mouth for easy loading and unloading. It closes almost on its own with our H...
Choose Options
Daiwa Tatula 100 Casting Reel
$179.99
$179.99
$179.99
Built with a focus for long-distance casting and durability, the Daiwa Tatula Elite Low-Profile 100H Casting Reel is the perfect reel for the angler looking to get those elusive fish that no one e...
Choose Options
Yeti Rambler with Hotshot Lid - Highlands Olive
+4
+3
+2
+1
$30.00
$30.00
On-the-go caffeine enthusiasts, meet the ultimate drinking vessel for filling up and hitting the road. While this 12 oz. bottle is conveniently light, it holds more than enough joe to jump-start yo...
Choose Options
Wave Away Sonar And Gps Screen Cleaning Kit
$14.99
$14.99
Sonar and GPS Screen Cleaner by Wave Away® is a specially formulated cleaner designed to clean and protect LCD screens. Using general-purpose cleaners or window cleaners on LCD screens can strip aw...
Shimano Sedona FJ Spinning Reel
$89.99
$89.99
$0.00
Experience high-performance without breaking the bank with Shimano's Sedona FJ Spinning Reel. With models for both fresh and saltwater, its durable Hagane Gearing ensures smoothness and longevity e...
Choose Options
20% Off
Bajio Bales Beach Sunglasses - Trevally Blue Glass Basalt Matte
$207.20
$207.20
$259.00
Rock the outdoors with Bajio's Nippers Sunglasses! With wide, curved lenses and Fresh Eyes polarized technology, you can experience enhanced vision and minimized eye strain. Plus, lightweight bio-b...
17% Off
Black-framed sunglasses with blue lenses on a white background
from $24.99
from $24.99
$29.99
Strike King Plus Polarized Sunglasses are designed to provide essential outdoor protection. With APT lens technology and 100% UV protection, these glasses reduce glare and eye strain, while deliver...
Choose Options
Yeti Tundra Haul Coolers - Charcoal
+10
+9
+8
+7
+6
+5
from $400.00
from $400.00
$400.00
YETI Nation spoke and we listened. Our first-ever YETI cooler on wheels is the answer to taking Tundra's® legendary toughness and unmatched insulation power the extra mile. And nothing was sacrific...
Choose Options
Southern Marsh Gingham Sunglass Strap - Hot Pink
$5.25
$5.25
$5.25
Head out for your next adventure in style with the Southern Marsh Gingham Sunglass Strap! Our signature straps are designed with a vibrant assortment of colors and patterns so you can make a bold s...
Yeti Rambler 26oz w/ Straw
+4
+3
+2
+1
$35.00
$35.00
The supremely insulated Rambler® 26 oz. Cup is built for big swigs from dawn ‘til dusk. It’s sized perfectly for Texas-sized teas, Large gulps of H20, XL smoothies, fewer refills, and retaining eve...
Choose Options
Pflueger Trion Spinning Combo Rods and Reels
$69.99
$69.99
$69.99
The Pflueger Trion Spinning Combo is a powerful and versatile option for any angler. With its advanced features, including a smooth and efficient Trion Spinning Reel, this combo is perfect for t...
Choose Options


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.