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Lake Essentials

Lake Essentials

Get ready for a fun day at the lake with Southern Reel’s must-have lake gear! Shop life vests, towables, wakeboards, ropes, and water toys — everything you need for epic days on the water.

25% Off
Lew's Mach Crush SLP Casting Reels Left Hand
$149.99
$149.99
$199.99
Introducing the Lew's Mach Crush SLP Casting Reels; a heavy-duty reel with a sleek one-piece graphite frame and 95mm bowed anodized aluminum handle, expertly crafted to perform in the toughest cond...
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Shimano Zodias A Casting Rods
from $259.99
from $259.99
$259.99
Experience the ultimate in fishing with the Shimano Zodias A Casting Rods. The Hi-Power X construction and Carbon Monocoque handle provide superior sensitivity and strength. With Fuji Alconite K Se...
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20% Off
Lew's Super Duty 300 Casting Reel
$175.99
$175.99
$219.99
Experience the ultimate in power and performance with the Lew's Super Duty 300 Casting Reel. Designed with a heavy-duty one-piece aluminum frame and 7-bearing system, this reel delivers a smooth an...
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Yeti Rambler Jr Kids Bottle - Seafoam
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$30.00
$30.00
Yeti Rambler Jr. is a Small-and-mighty kids bottle over-engineered for your little wild ones. This 12 oz. powerhouse inherited double-wall vacuum insulation from its Rambler predecessors, carrying ...
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Shimano Caius Casting Combo Rods and Reels
$149.99
$149.99
$149.99
Experience precision and power with the Shimano Caius Casting Combo Rod and Reel. Compact, lightweight, and durable, the Super Free Spool and improved 6-pin VBS make casting a breeze, allowing you...
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Abu Garcia C3 Catfish Special Round Casting Reels
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$199.95
$199.95
$199.95
The Abu Garcia C3 Catfish Special Round Casting Reel is designed for easy handling with 3 stainless steel ball bearings and 1 roller bearing for smooth operation. Its Carbon Matrix drag system pro...
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Penn Wrath Spinning Combo Rods and Reels
from $69.99
from $69.99
$69.99
The PENN Wrath Spinning Combo Rod and Reel is a versatile, all-around set up available at an affordable price. Featuring a lightweight and corrosion-resistant graphite body, EVA grips for comfort ...
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Strike King Plus Platte Polarized Sunglasses - White Frames with Blue Lens
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$28.99
$28.99
$28.99
Engineered to perfection, Strike King Plus Platte Polarized Sunglasses provide a crystal clear view without distortion. The advanced TAC lenses offer the highest level of protection against UVA and...
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Shimano Stradic FM Spinning Reels
from $234.99
from $234.99
$234.99
Elevate your fishing game with the Shimano Stradic FM Spinning Reels! With cutting-edge features like Infinity Xross gear and Hagane body, experience unparalleled performance and quality for over 2...
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Shimano Bantam MGL A Casting Reel - Southern Reel Outfitters
$394.99
$394.99
$0.00
Designed for the power game, the Shimano Bantam MGL A Casting Reel is packed full of Shimano’s most advanced technologies and delivers unsurpassed power, precision, and performance. Built upon a on...
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25% Off
Lew's Custom Speed Spool SLP 2nd Gen Bait Casting Reels - Right Hand View
from $134.99
from $134.99
$179.99
Experience powerful casting and retrieval with Lew's Custom Speed Spool SLP 2nd Gen Bait Casting Reels! Stunningly compact yet packed with cutting-edge features like a 10 bearing system, Zero Rever...
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Raze Eyewear Z-Coast - Tortoise Green
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$25.00
$25.00
$25.00
These are a full frame style made with the highest grade of TR90 available. Jammed with rubber ear and nose pieces to stay planted. Step on them, smash them, or sit on them…they won’t break. Wear t...
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Raze Eyewear Sonar Sunglasses - Black Frames
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$25.00
$25.00
$25.00
The Sonar is made for the water. This style is individually crafted with water color and our finest polarized lenses. No need for fish finders on the boat when you are wearing these. You can see al...
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Lew's Mach II Speed Spool SLP Rod Reel Combo Rods & Reels
$119.99
$119.99
Experience unbeatable precision and smoothness with the Lew's Mach I Speed Spinning Combo Rod and Reel. Featuring a 10-bearing system, solid brass speed gears, and a robust IM8 graphite rod, this...
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Carlisle Paddle Gear Day Tripper Kayak Paddle - 1pc - Black and Silver
from $44.99
from $44.99
$44.99
The Carlisle Paddle Gear Day Tripper Kayak Paddle is your go-to choice for easy, efficient paddling on lakes, rivers, and calm coastal waters. Featuring a lightweight aluminum shaft and asymmetrica...
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20% Off
Costa Rincon Sunglasses - Matte Atlantic Blue Frames with Gray Silver Lens
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from $170.40
from $170.40
$213.00
Like the California point break it was named for, the Rincon has a classic West Coast straight bridge, wrapping style lines and edgy curved temples. Made from our castor plant bio-based resin, the ...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.