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Lake Essentials

Lake Essentials

Get ready for a fun day at the lake with Southern Reel’s must-have lake gear! Shop life vests, towables, wakeboards, ropes, and water toys — everything you need for epic days on the water.

20% Off
Costa Blackfin Sunglasses
from $170.40
from $170.40
$213.00
The Costa Blackfin Sunglasses are the perfect tool for angling success. Enjoy superior clarity and protection with 100% UV coverage, high contrast lenses and scratch-resistance. Experience ultimate...
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Chums Original Pattern Sunglass Retainer - AP Blaze Orange
+5
+4
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+1
$8.99
$8.99
$8.99
The easily adjustable Chums Original LTD retainer is the product that put us on the map. Millions agree: it is ideal for all forms of action, be it on water, land, snow, or in the air. The Original...
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A Shimano Metanium MGL 150 B casting reel with a black handle and silver body.
$489.99
$489.99
$489.99
The Shimano Metanium MGL 150 B Casting Reel is engineered for anglers seeking unmatched performance. Its innovative Magnesium Core-Solid Body enhances durability and sensitivity while reducing weig...
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Epoch Murphy Sunglasses - Black Frames with Smoke Lens
from $24.95
from $24.95
Introducing the Epoch Murphy Sunglasses, named after the legendary combat soldier, Audie Leon Murphy. These sunglasses embody bravery and strength, with a classic look, lightweight frame, and shatt...
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Shimano Intenza Spinning Rod
from $179.99
from $179.99
$179.99
The Shimano Intenza Spinning Rod is a high-quality and reliable option for anglers of all levels. Crafted with a 30-ton graphite construction, it offers both strength and sensitivity. Featuring Ult...
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20% Off
Costa Whitetip Sunglasses - Blackout Frames with Blue Lens
$209.60
$209.60
$262.00
Unleash your inner shark and explore with Costa Whitetip Sunglasses. Core-styled frames, gripper temple holes, cam action pin hinges, and vented fronts provide durable comfort and style no matter...
20% Off
Lew's SuperDuty 2nd Gen Baitcasting Reel
$175.99
$175.99
$219.99
Experience the strength and precision of the Lew's Super Duty 2nd Gen Casting Reel. With a one-piece aluminum frame and handle side plate, 11 bearing system, and P2™ Super Pinion™ bearing, this ree...
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Shimano Sienna FG Spinning Reels - Right Side View
$34.99
$34.99
$34.99
The Shimano Sienna FG Spinning Reels deliver unbeatable performance and value. Its advanced Propulsion Line Management system ensures long, accurate casts and eliminates backlashes and wind knots. ...
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Zebco 33 Casting Reel
$26.99
$26.99
$26.99
Experience the trusted performance of the Zebco 33 Casting Reel, now upgraded with a larger gear ratio for 20% faster lure retrieval. Its all-metal gears and Quick Set™ anti-reverse deliver smooth,...
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Daiwa Exceler Lt Spinning Reel
$99.99
$99.99
Introducing the Daiwa Exceler LT Spinning Reel, a smartly priced powerhouse. The Carbon Light Material Housing and Air Rotor/Bail designs make it light and strong for easy handling and improved per...
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Daiwa Tatula TW 80 Casting Reels
$199.99
$199.99
$199.99
The Daiwa Tatula TW 80 combines precision engineering with exceptional castability. Its lightweight aluminum frame and handle side plate deliver superior palmability, while the Magforce casting sys...
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Abu Garcia Jordan Lee Signature Series Baitcasting Reels
$104.95
$104.95
$104.95
Upgrade your fishing game with Abu Garcia's Jordan Lee Signature Series Baitcasting Reels. Designed in collaboration with the two-time Classic champion, these reels feature a durable Duragear™ bras...
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5% Off
G-Loomis GLX Spin Jig Spinning Rods GEN 2
from $525.00
from $525.00
$550.00
Experience the pinnacle of angling performance with the G-Loomis GLX Spin Jig Spinning Rods GEN 2. Crafted with high-modulus graphite and advanced resin technologies, these rods offer unparalleled ...
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Onyx Outdoor Select Life Vest/PFD
$79.99
$79.99
Stay safe and comfortable on the water with the Onyx Outdoor Select Life Vest.Designed for active water sports, this PFD features adjustable straps for a secure fit, lightweight foam for buoyancy, ...
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20% Off
Costa Tico Sunglasses - Matte Gray Frames and Gray Lens
$159.20
$159.20
$199.00
Be ready for your next outdoor adventure with Costa Tico Sunglasses! The wide, chiseled temples will protect you from the sun while the vented nose pads and 100% UV polarized lenses keep y...
Old Town Riverstream PFD in black and neon green – lightweight, high-visibility kayaking life vest
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+1
$89.99
$89.99
Paddle with comfort and confidence in the Old Town Riverstream PFD.This lightweight, durable life vest is built for recreational kayakers and canoeists who demand a secure, adjustable fit without s...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.