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New Items Collection

New Arrivals – Fresh Gear, Apparel & Outdoor Essentials

Check out what’s new at Southern Reel Outfitters! This collection is packed with the latest arrivals in fishing gear, outdoor apparel, hunting supplies, and boating accessories. Whether you're stocking up for your next adventure or just love the newest drop, we’ve got you covered with high-performance products and fresh seasonal styles.

⚡ Be sure to check back often — we’re always adding new gear, gadgets, and outdoor must-haves.

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15% Off
Strike King 8XD Elite Crankbaits - Chart Sexy Shad 2.0
+5
+4
+3
+2
+1
$16.99
$16.99
$19.99
Built for dredging deep offshore ledges, humps, and points, the Strike King 8XD Elite Crankbaits feature premium upgrades and come ready for tournament competition right out of the package. Armed w...
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Strike King Hog Father Jr. Swimbaits - OG Gizzard Shad
+2
+1
$44.99
$44.99
$44.99
The Strike King Hog Father Jr. Swimbait is a premium 7-inch glide bait designed for anglers chasing trophy bass. Built in partnership with Tater Hog Custom Lures, this bait replicates the original ...
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Blue Bug - Strike King Rage Scounbug Craw 3.5 inch soft plastic bass fishing bait for flipping and Texas rig fishing
+4
+3
+2
+1
$7.99
$7.99
$7.99
The Strike King Rage Scounbug Craw 3.5" is built for anglers who need a compact yet aggressive soft plastic bait that performs in heavy cover and pressured waters. Featuring the legendary Rage Tail...
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Strike King Rage Tail Space Monkey Creature Baits - Green Pumpkin
+2
+1
$7.99
$7.99
$7.99
The Strike King Rage Tail Space Monkey brings a revolutionary creature bait to your tackle box. Its distinctive frog-like body profile creates an outrageous falling action that mimics multiple prey...
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Strike King Spotlight Shim-E Minnow Swimbait - Crystal Flash
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
The Strike King Spotlight Shim-E Minnow combines a sleek profile with flared belly ribs to create the signature Shim-E motion that triggers strikes on the fall. Purpose-built for strolling and hove...
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Strike King Tungsten Thunder Cricket Vibrating Swim Jig - Black n Blue
+7
+6
+5
+4
+3
+2
$16.99
$16.99
$16.99
Strike King's Tungsten Thunder Cricket delivers the tight, legendary vibration of the original in a compact, super-dense tungsten design. This finesse-sized bladed jig casts farther than comparable...
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Strike King Wake Shad 2.0 Wakebait | Jointed Topwater Swimbait - Ghost Herring
+4
+3
+2
+1
$14.99
$14.99
$14.99
The Strike King Wake Shad 2.0 Wakebait brings back a proven fish-catching design with updated colors and premium detailing for today’s serious anglers. Designed with a single-jointed body and a rea...
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The Rod Glove Casting Rod Sleeve - Black
+4
+3
+2
+1
from $6.95
from $6.95
$6.95
Protect your casting rods with the Rod Glove Casting Rod Sleeve, trusted by professional anglers like Gerald Swindle and Brent Ehrler. Featuring a tapered tip design that slides effortlessly into r...
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True Bass Diamond Baits 5-Wire Bladed Alabama Rigs - 3.5in
from $18.95
from $18.95
$18.95
Proven on Lake Guntersville's legendary bass waters, the True Bass Diamond Baits 5-Wire Bladed Alabama Rigs deliver tournament-grade performance. Heavy-duty wire construction paired with ultra-brig...
True Bass FF Minnow Swimbaits - 99 Problems
+3
+2
+1
$7.99
$7.99
$7.99
The True Bass FF Minnow delivers the erratic pintail action and fully ribbed body that bass can't resist. With minimal input, this lure vibrates with deadly precision—perfect for anglers using forw...
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VMC Minnow Shaker Jig Jighead
$8.49
$8.49
$8.49
The VMC Minnow Shaker Jig Jighead delivers the erratic, lifelike action that modern bass anglers demand. Its innovative 45-degree line tie creates an irresistible underwater rocking motion perfectl...
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VMC Snitch Jig - Fathead
$8.49
$8.49
$8.49
The VMC Snitch Jig Spinhead combines a weight-forward teardrop design with a rotating spinner blade to deliver flash, vibration, and thump that triggers strikes in any water clarity. Built on a 1X ...
VMC Tungsten Moon Eye Jig Head - Fathead
+2
+1
from $8.95
from $8.95
$8.95
The VMC Tungsten Moon Eye Jig Head delivers superior performance through high-density tungsten construction that increases sonar feedback and bite detection sensitivity. The 90-degree line tie exce...
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The Rod Glove Tournament Series Rod Cover
from $13.95
from $13.95
$13.95
Protect your prized rods with the Rod Glove Tournament Series Rod Cover—engineered for serious anglers who demand tournament-grade protection. These snag-resistant covers deliver 5¼ feet of coverag...
X Zone Lures Adrenaline Crawfish Craw - Black Blue Flake
+3
+2
+1
$5.99
$5.99
$5.99
Designed by Bass Master Elite Series Pro Brandon Palaniuk, the X Zone Lures Adrenaline Craw delivers tournament-proven performance in a versatile 6-pack. Super aggressive ribbed claws generate incr...
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Yamamoto Fat Shad Shape Worms - Electric Shad
+4
+3
+2
+1
$6.99
$6.99
$6.99
Step up to the larger Fat Shad Shape Worm 4" and target trophy bass with confidence. This thick-bodied soft plastic excels across multiple presentations—drop shot, jig head, or scrounger—while its ...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.