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SO REEL Clothing – Fresh Drops for the Outdoors

SO REEL Clothing – Fresh Drops for the Outdoors

Welcome to the SO REEL Clothing Collection — a curated lineup of casual outdoor apparel inspired by lake days, early mornings on the water, and the college lifestyle that loves it all. From laid-back graphic tees to performance-ready pieces, this drop is made for those who live life reel-first. Designed with comfort, function, and a little Southern edge, our SO REEL gear keeps you ready for the dock, the boat, or wherever the day takes you.

What is SO REEL?

SO REEL is more than just a collection — it’s a mindset. Built for students, creators, anglers, and outdoor lovers who live for fresh air, good vibes, and gear that works anywhere. Whether you're posting up at the tailgate or launching the boat, SO REEL style delivers comfort and authenticity in every stitch.

Join the SO REEL Movement

Tag us @southernreeloutfitters and use #SoReelStyle to get featured. We want to see how you reel it in, on and off the water.

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Person wearing a white and blue cap with 'SO REEL' text on a plain background Person wearing a white and blue cap with 'SO REEL' text on a plain background
$29.00
$29.00
$29.00
Complete your everyday look with the new SO REEL ball caps, designed for style and comfort. These classic caps feature the bold SO REEL logo. Made with quality materials and an adjustable fit, SO R...
SO REEL T-Shirt | Soft Casual Tee for Outdoor Lifestyle SO REEL T-Shirt | Soft Casual Tee for Outdoor Lifestyle
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$39.99
$39.99
$38.00
Show your Southern pride and outdoor spirit with the SO REEL T-Shirt, featuring the new iconic SO REEL logo. This ultra-soft, high-quality tee is perfect for everyday wear—whether you’re exploring ...
Green sweatshirt with 'SO REEL' text on a plain background Blue sweatshirt with 'SO REEL' text on a beige surface
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$69.99
$69.99
$69.00
Get noticed on campus and beyond with our SO REEL Sweatshirt — where bold style meets outdoor lifestyle. Featuring our Southern Reel branding across the front, this unisex crewneck sweatshirt is so...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.