Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.

We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.

We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.