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25% Off
Regular price $186.75
Sale price $186.75
Regular price $249.00
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We had comfort and versatility at the top of mind when designing the Traverse Hoody, giving it a high-loft Berber fleece interior for a soft feel that delivers plenty of warmth and mapping in light...
50% Off
Regular price $20.00
Sale price $20.00
Regular price $40.00
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Experience unbeatable comfort and durability with our Sitka Trek Long Sleeve T-Shirts. Made with a premium 50/50 cotton polyester blend, these tees are soft, long-lasting, and pre-washed to avoid a...
16% Off
Regular price $33.75
Sale price $33.75
Regular price $40.00
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Built for early mornings and long days outdoors, the Sitka Typical Long Sleeve T-Shirt combines comfort, durability, and everyday performance. Crafted from a pre-washed 60% cotton and 40% polyester...
25% Off
Regular price $63.75
Sale price $63.75
Regular price $85.00
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Experience lasting comfort and dependable performance with the Sitka Typical Pullover Hoodie. Made from a soft, durable blend of 85% cotton and 15% polyester, it offers warmth without bulk — ideal ...
25% Off
Regular price $26.25
Sale price $26.25
Regular price $35.00
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Experience unmatched comfort with the Sitka Typical Short Sleeve Tee, crafted from a premium cotton-polyester blend for softness and durability. Its pre-washed fabric ensures a consistent fit, whil...
Regular price $349.00
Sale price $349.00
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The Sleek Marine Silencer Harness Kit provides an easy and efficient installation process for your Silencer harness. It includes high-quality cam style connectors, making it a great option if your ...
Regular price $3.95
Sale price $3.95
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Another original design by Charlie Brewer the Snagless Slider Head features a unique shaped head that allows for coming through weeds, over logs and around other cover with ease.
Regular price $28.50
Sale price $28.50
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Our Smathers & Branson Key Fob is a must-have accessory for the stylish person. Hand-stitched with needlepoint, and finished with Italian leather, this key fob adds a unique and luxurious touch...
Regular price $75.00
Sale price $75.00
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Add a touch of luxury and elegance to your table with Smathers & Branson Needlepoint Coaster Set! Expertly crafted with chestnut wood and hand-stitched needlepoint, these 4.1" coasters will enh...
50% Off
Regular price $82.50
Sale price $82.50
Regular price $165.00
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Honor America with an eye-catching, hand-stitched Smathers & Branson Patriotic Stripe Needlepoint Belt. Its luxurious red & classic navy design is 1.25” in width; the full grain, chestnut ...
Regular price $7.99
Sale price $7.99
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Equipped with extra-loud rattle chambers to bring fish in over long distances, the Rattlin' Rogue lure from Smithwick has a wild, wounded-minnow action that is effective all year long. Cast it and ...
Regular price $7.99
Sale price $7.99
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The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling u...
Regular price $7.99
Sale price $7.99
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Smithwick's Super Rogue lures cast far, run true and offer unmatched durability! Featuring a unique scale pattern and realistic eyes, these effective lures are equipped with Smithwick's counterbala...
Regular price $7.99
Sale price $7.99
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If you didn’t know that the top bass-fishing pros still ride the Devil’s Horse to victory each year, you might think it’s just too “dated” to catch fish. Every year, however, the Devil’s Horse is c...
Regular price $69.99
Sale price $69.99
Regular price $69.99
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Get noticed on campus and beyond with our SO REEL Sweatshirt — where bold style meets outdoor lifestyle. Featuring our Southern Reel branding across the front, this unisex crewneck sweatshirt is so...
Regular price $39.99
Sale price $39.99
Regular price $38.00
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Show your Southern pride and outdoor spirit with the SO REEL T-Shirt, featuring the new iconic SO REEL logo. This ultra-soft, high-quality tee is perfect for everyday wear—whether you’re exploring ...