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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Dirty-Jigs-Premium-Replacement-Skirt-Alabama-Craw Dirty Jigs Premium Replacement Skirts Albino
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$4.99
$4.99
$4.99
Harness the power of our Dirty Jigs Premium Replacement Skirts to keep your swim jig in prime condition. Choose from over 40 colors in 50 or 60 strand options. With durability, color variety, and i...
Dirty Jigs Punchin' Jig Skirts Beaver Craw Dirty Jigs Punchin' Jig Skirts Big Texan
+8
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+3
$5.69
$5.69
Delivering a few unique features of its own, the Dirty Jigs Punchin Skirt isn't just another simple twist on what's already available. For one, it has a tin insert instead of a plastic or rubber co...
Dirty Jigs Scott Canterbury Flippin Jigs Dirty Jigs Scott Canterbury Flippin Jigs
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$5.99
$5.99
One of the things that ensures success on the FLW Tour for Scott Canterbury is versatility. His Dirty Jigs Scott Canterbury Flippin' Jig is no different. This is the best all-around flippin’ jig th...
Dirty Jigs Tour Level Skirted Football Jig - Alabama Craw Dirty Jigs Tour Level Skirted Football Jig - Alabama Bream
+26
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$5.99
$5.99
Discover the winning edge with our Dirty Jigs Tour Level Skirted Football Jig! Designed with a Mustad ULTRA POINT 60° Flat Eye 3X strong jig hook and new 4.3 Microsharp Point Technology, this jig i...
Eagle Claw Pro-V Chenille Crappie Jigs - Chartreuse Eagle Claw Pro-V Chenille Crappie Jigs
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$5.99
$5.99
$5.99
Lure crappie in with Eagle Claw Pro-V Chenille Crappie Jigs! These 6 ct jigs feature American-Made Eagle Claw® 500 Jig Hooks with an innovative Flying Eye head design and Pro-V bend for maximum hol...
Fish Head Finesse Spin Underspin Fish Head Finesse Spin Underspin
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$6.49
$6.49
The Patented Fish Head Spin™ takes on hard to catch fish, whether they're waiting for prey or actively feeding. It’s proven design features 3D holographic eyes and realistic, multi-stage paint patt...
Freedom Swimbait Heads - Black Shad
from $4.49
from $4.49
Experience unparalleled realism and unbeatable performance with the Freedom Swimbait Heads! Our proprietary no-slip trailer holder keeps your soft plastics secure on the premium Gamakatsu Jig Hook,...
Gene Larew Biffle Bug - Southern Reel Outfitters Gene Larew Biffle Bug - Southern Reel Outfitters
$6.99
$6.99
The Gene Larew Biffle Bug is the ultimate bait, combining the best features of top baits in a compact design. Its slim yet wide body with concentric ridges and specialized foot-pad legs ensure maxi...
Great Lakes Finesse Drop Minnow - Frosted Shad Great Lakes Finesse Drop Minnow - Gizzard Shad
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$6.99
$6.99
The Great Lakes Finesse Drop Minnow is a must-have for any angler looking to up their game. Designed with input from renowned smallmouth angler Travis Manson, this plastic bait offers versatility a...
Great Lakes Finesse Hover Minnow - Smoke Clear Purple Flake Great Lakes Finesse Hover Minnow Swimbait
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$6.99
$6.99
The Great Lakes Finesse Hover Minnow brings new life to your fishing game! With a unique concave belly, this soft bait offers spiraling and darting actions that bass can't resist. Perfect for verti...
Head Hunter Fire Tail Craw Crankbait - Brown Crawdad Head Hunter Fire Tail Craw Crankbait - Avocado Craw
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$7.19
$7.19
Power your fishing with the Head Hunter Fire Tail Craw Crankbait! This unique body shape and bill design provide superior fish-catching action with an aggressive wide wobble and erratic hunting mot...
Head Hunter Grand Dad Deep Runner Crankbaits - Brown Craw Orange Belly Head Hunter Grand Dad Deep Runner Crankbaits - Chartreuse Blue Black Pepper
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$5.59
$5.59
Experience high performance at an affordable price with Head Hunter Grand Dad Deep Runner Crankbait. Its premium round bill design creates a wide wobbling action, while its loud rattling acoustics ...
Head Hunter Heavy Cover Square Bill - Chartreuse Leopard Head Hunter Heavy Cover Square Bill - Glo Fire
+5
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$5.59
$5.59
The Head Hunter Heavy Cover Square Bill is a true game-changer for anglers looking to get bites near heavy cover. This perfectly designed crankbait can navigate through trees, rocks, dock pilings, ...
Head Hunter HH Minnow Suspending Jerkbaits - Black Diamond Head Hunter HH Minnow Suspending Jerkbaits - Blue Raspberry
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$8.99
$8.99
The Head Hunter HH Minnow Suspending Jerkbaits are designed to reach the depths for those moments when fish are tucked away on deeper points or structure. Its elongated bill and baitfish profile e...
Head Hunter Jr. Keystone Jig Minnow Head Hunter Jr. Keystone Jig Minnow - Emerald Shinner
+3
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$4.79
$4.79
The Headhunter Keystone Minnow Fishing Lure is a versatile and irresistible addition to your tackle box. The holographic finish and keystone minnow shape attract a wide range of fish, from bass to ...
Head Hunter Nasty 50/50 Double Willow Spinnerbait - Clown and Clown Blade Head Hunter Nasty 50/50 Double Willow Spinnerbait - Chartreuse White and Gold Silver Blade
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$6.40
$6.40
Experience success on your toughest fishing days with the Head Hunter Nasty 50/50 Spinnerbait. Its innovative wire material creates powerful vibrations, attracting predators from a distance. Perfec...

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