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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Head Hunter Nasty Knight 50/50 Colorado Spinnerbait - Black Knight/Black Head Hunter Nasty Night 50-50 Colorado Spinnerbait - Smokey Night and Black
+3
+2
+1
$6.99
$6.99
Experience the ultimate weapon for conquering tough conditions with the Head Hunter Nasty Night 50/50 Colorado Spinnerbait. Its innovative wire material and premium blades create irresistible vibra...
Head Hunter Replacement Skirts - Black Blue Head Hunter Replacement Skirts - Blue Cotton Candy
+19
+18
+17
+16
+15
+14
$3.19
$3.19
Enhance your fishing game with Head Hunter Lures Replacement Skirts! Designed for jigs, spinnerbaits, and more, these versatile skirts offer a unique and customizable action to attract even the mos...
Head Hunter Shad Dad Crankbaits - Alabama Craw Head Hunter Shad Dad Crankbaits - Blazin Daddy
+9
+8
+7
+6
+5
+4
$9.59
$9.59
$9.59
Experience high performance fishing at an incredible price with the Head Hunter Shad Dad Crankbait. Its sharp tapered tail creates a tight, irresistible wiggling action that lures in even the most ...
Head Hunter Weedless Jig Heads in Chartreuse, round head design with weed guard, pack of 8 for snag-resistant freshwater fishing Head Hunter Weedless Jig Heads in Flo Orange, round head design with weed guard, pack of 8 for snag-resistant freshwater fishing
+4
+3
+2
+1
$3.99
$3.99
The Head Hunter Weedless Jig Heads are built for versatile freshwater and light cover conditions. Designed with a durable round head and a weed guard, they help reduce snags in vegetation or struct...
Heddon Feather Dressed Super Spook Jr. Topwater Lures Heddon Feather Dressed Super Spook Jr. Topwater Lures - Clear
+4
+3
+2
+1
$9.99
$9.99
$9.99
The Heddon Feather Dressed Super Spook Jr. Topwater Lure combines the iconic design that has captivated bass anglers with an enhanced feather-dressed treble hook for added flash and lifelike moveme...
Heddon Lures One Knocker Spook Topwater Lures - Southern Reel Outfitters Heddon Lures One Knocker Spook Topwater Lures - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$8.49
$8.49
The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually...
Heddon Lures Spit'n Image Shad Topwater Lures - Southern Reel Outfitters Heddon Lures Spit'n Image Shad Topwater Lures - Southern Reel Outfitters
+5
+4
+3
+2
+1
$7.99
$7.99
Perfectly mimicking the shape and movement of a fleeing shad, the Heddon Spit N’ Image cruises on top of the water with a tempting action that lets bass know that it’s time to eat. The unique walki...
Heddon Lures Super Spook Jr. Topwater Lure Heddon Lures Super Spook Jr. Topwater Lure
+9
+8
+7
+6
+5
+4
$7.99
$7.99
$7.99
The Heddon Super Spook is a tremendous advance in the art of topwater fishing. It has great fish catching colors and beautiful light reflecting finishes that will attract a lot of attention, gettin...
Heddon Lures Super Spook Topwater Lures Heddon Lures Super Spook Topwater Lures
+9
+8
+7
+6
+5
+4
$7.39
$7.39
The backbone of the famous Heddon Zara Spook family is the Super Spook. The feature setting these models apart from other Zaras is their super stout hardware system, from line ties to hooks, all de...
Heddon Lures Tiny Torpedo Topwater Lure Baby Bass Heddon Lures Tiny Torpedo Topwater Lure Black Shore Minnow
+12
+11
+10
+9
+8
+7
$6.49
$6.49
The Heddon Torpedo has been the world's No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo's aerodynamic shap...
Heddon Lures Zara Puppy Topwater Lure Heddon Lures Zara Puppy Topwater Lure
+7
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+5
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+3
+2
$7.99
$7.99
$7.99
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a Smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is ...
Heddon Lures Zara Spook Topwater Lures - Filter Shad Heddon Lures Zara Spook Topwater Lures - Fluorescent Green Crawdad
+2
+1
$7.49
$7.49
The legendary Heddon Zara Spook is a must-have for any topwater fishing enthusiast. Its iconic walk-the-dog retrieve, perfected over 50 years ago, continues to attract big fish and dominate the ma...
Heddon Torpedo Lure Fluorescent Green Crawdad Heddon Torpedo Lure Natural Perch
+5
+4
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+2
+1
$6.29
$6.29
The Heddon Baby Torpedo is a proven topwater bait that Smallmouth and Largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pa...
Hildebrandt Colorado Premium Replacement Blades - Gold Hildebrandt Colorado Premium Replacement Blades - Nickel
+2
+1
from $5.95
from $5.95
Simply the best spinner blades available anywhere at any price! Constructed of solid brass, highly polished, and mirror finished in Bright Nickle, 24K Gold, and Copper finishes. Size / Pieces Per P...
Hildebrandt Indiana Premium Replacement Blades Hildebrandt Indiana Premium Replacement Blades
+2
+1
from $5.29
from $5.29
$0.00
Simply the best spinner blades available anywhere at any price! Constructed of solid brass, highly polished, and mirror finished in Bright Nickle, 24K Gold, and Copper finishes. Size/Pieces Per Pac...
Hildebrant Go Getter Spinnerbait - Gold with Black Rainbow Skirt Hildebrant Go Getter Spinnerbait - Gold with Bruiser Skirt
+2
+1
$9.99
$9.99
Elevate your fishing game with the Hildebrandt Go Getter Spinnerbait! Designed to catch bass day or night, it features durable silicone skirts and 24K gold plated blades for maximum movement and at...

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