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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Head Hunter Heavy Cover Square Bill - Chartreuse Leopard
+5
+4
+3
+2
+1
$5.59
$5.59
$5.59
The Head Hunter Heavy Cover Squarebill Crankbait is built to deflect off heavy cover and trigger aggressive reaction strikes. Designed for fishing around trees, rock, dock pilings, and boulders, th...
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25% Off
Head Hunter HH Minnow Suspending Jerkbaits - Black Diamond
+13
+12
+11
+10
+9
+8
$6.74
$6.74
$8.99
The Head Hunter HH Minnow Suspending Jerkbaits are designed to reach the depths for those moments when fish are tucked away on deeper points or structure. Its elongated bill and baitfish profile e...
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Head Hunter Jr. Keystone Jig Minnow
+3
+2
+1
$4.79
$4.79
$4.79
The Headhunter Keystone Minnow Fishing Lure is a versatile and irresistible addition to your tackle box. The holographic finish and keystone minnow shape attract a wide range of fish, from bass to ...
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Head Hunter Nasty 50/50 Double Willow Spinnerbait - Clown and Clown Blade
+6
+5
+4
+3
+2
+1
$6.40
$6.40
$6.40
Experience success on your toughest fishing days with the Head Hunter Nasty 50/50 Spinnerbait. Its innovative wire material creates powerful vibrations, attracting predators from a distance. Perfec...
Head Hunter Nasty Knight 50/50 Colorado Spinnerbait - Black Knight/Black
+3
+2
+1
$6.99
$6.99
$6.99
Experience the ultimate weapon for conquering tough conditions with the Head Hunter Nasty Night 50/50 Colorado Spinnerbait. Its innovative wire material and premium blades create irresistible vibra...
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Head Hunter Shad Dad Crankbaits - Alabama Craw
+9
+8
+7
+6
+5
+4
$9.59
$9.59
$9.59
The Head Hunter Shad Dad Crankbait delivers reliable performance and tight, consistent action at an exceptional value. Designed with a sharp tapered tail, this bait produces a subtle wiggling motio...
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0% Off
Heddon Feather Dressed Super Spook Jr. Topwater Lures
+6
+5
+4
+3
+2
+1
$9.95
$9.95
$9.99
The Heddon Feather Dressed Super Spook Jr. Topwater Lure combines the iconic design that has captivated bass anglers with an enhanced feather-dressed treble hook for added flash and lifelike moveme...
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Heddon Lures One Knocker Spook Topwater Lures - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$8.49
$8.49
$8.49
The Heddon One-Knocker Spook takes Heddon's proven "spook" design one step further by adding a single tungsten rattle contained inside a specially designed sound chamber. The sound chamber actually...
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Heddon Lures Spit'n Image Shad Topwater Lures - Southern Reel Outfitters
+5
+4
+3
+2
+1
$7.99
$7.99
$7.99
Perfectly mimicking the shape and movement of a fleeing shad, the Heddon Spit N’ Image cruises on top of the water with a tempting action that lets bass know that it’s time to eat. The unique walki...
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Heddon Lures Super Spook Jr. Topwater Lure - Southern Reel Outfitters
+16
+15
+14
+13
+12
+11
$9.95
$9.95
$7.99
The Heddon Super Spook is a tremendous advance in the art of topwater fishing. It has great fish catching colors and beautiful light reflecting finishes that will attract a lot of attention, gettin...
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Heddon Lures Super Spook Topwater Lures
+15
+14
+13
+12
+11
+10
$9.95
$9.95
$7.39
The backbone of the famous Heddon Zara Spook family is the Super Spook. The feature setting these models apart from other Zaras is their super stout hardware system, from line ties to hooks, all de...
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Heddon Lures Tiny Torpedo Topwater Lure Baby Bass
+12
+11
+10
+9
+8
+7
$6.49
$6.49
$6.49
The Heddon Torpedo has been the world's No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo's aerodynamic shap...
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Heddon Lures Zara Puppy Topwater Lure
+7
+6
+5
+4
+3
+2
$7.99
$7.99
$7.99
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a Smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is ...
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Heddon Lures Zara Spook Topwater Lures - Filter Shad
+2
+1
$7.49
$7.49
$7.49
The legendary Heddon Zara Spook is a must-have for any topwater fishing enthusiast. Its iconic walk-the-dog retrieve, perfected over 50 years ago, continues to attract big fish and dominate the ma...
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Heddon Torpedo Lure Fluorescent Green Crawdad
+5
+4
+3
+2
+1
$6.29
$6.29
$6.29
The Heddon Baby Torpedo is a proven topwater bait that Smallmouth and Largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pa...
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Hideup Fishing Coike Straight Elastomer Creature Baits - Green Pumpkin
+2
+1
$15.95
$15.95
$15.95
The Hideup Coike Straight Elastomer brings Japanese finesse innovation to your bass tackle box. This specialized soft bait features a straight body covered in micro tendrils that generate subtle, l...
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Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.