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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Kalin's Triple Threat Grub - Southern Reel Outfitters Kalin's Triple Threat Grub - Southern Reel Outfitters
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from $2.99
from $2.99
Kalin's Triple Threat Grubs is the ultimate choice for all game fish. It's 2" long and comes in unique color varieties to attract any size and species of fish. 10 and 100 packs are available, perfe...
Keitech Easy Shiner Swimbaits - Ayu Keitech Easy Shiner Swimbaits - Bass Candy
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from $5.49
from $5.49
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Experience the ultimate in swimbait versatility with the Keitech Easy Shiner. Combining the best features of the Shad Impact and Swing Impact, this bait offers a wide-wobbling rolling action that ...
Keitech Shad Impact Swimbaits - Ayu Keitech Shad Impact Swimbaits - Sight Flash
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$4.99
$4.99
Soft jerk baits are known fish catchers and the Keitech Shad Impact is one of the premier baits on the market today. The Shad Impact is super soft so it can perfectly mimic baitfish movements. The ...
Keitech Swing Impact FAT Swimbait 2.8in - Arkansas Shiner Keitech Swing Impact FAT Swimbait 2.8in - Bass Candy
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from $6.49
from $6.49
$6.49
Experience unparalleled swimbait performance with the Keitech Swing Impact FAT Swimbait 2.8''. The two-tone injection process creates a perfectly balanced bait with a natural appearance. Its tapere...
Keitech Swing Impact Fat Swimbait 3.3 Keitech Swing Impact Fat Swimbait 3.3
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from $6.49
from $6.49
Introducing the Keitech Swing Impact Fat Swimbait 3.3'' - a game-changer in the world of swimbaits! With a revolutionary two-tone injection process and a tapered design, this bait maintains a perfe...
Keitech Swing Impact FAT Swimbait 3.8 Keitech Swing Impact FAT Swimbait 3.8
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from $6.49
from $6.49
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Experience the ultimate in swimbait performance with the Keitech Swing Impact FAT Swimbait! Its revolutionary two-tone injection process creates perfect balance and a natural appearance, while the ...
Keitech Swing Impact Swimbaits - Arkansas Shiner Keitech Swing Impact Swimbaits - Ayu
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$5.49
$5.49
Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...
Livingston Spinmaster Topwater Baits True Bream Livingston Spinmaster Topwater Baits Black Ghost Shiner
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$10.99
$10.99
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl Luck-E-Strike Boggy River Oka Bugs - Pink Chartreuse
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$3.99
$3.99
$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
Luck E Strike Rick Clunn Squarebill Crankbaits - Blue Chartreuse Luck E Strike Rick Clunn Squarebill Crankbaits - Bream
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$6.49
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Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
50% Off
Luck E Strike Rick Clunn Suspending Jerk Baits - Black Diamond Luck E Strike Rick Clunn Suspending Jerk Baits - Black Stardust Shad
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$3.99
$3.99
$7.99
Discover the ultimate jerkbait for fish attraction with the Luck E Strike Rick Clunn Suspending Jerkbaits. Designed by 4x Bass Master Classic Champion Rick Clunn, these baits offer an advanced ...
Luck-E-Strike Impersonator Crankbaits Bream Luck-E-Strike Impersonator Crankbaits - Bream Series
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$10.99
$10.99
$10.99
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Delta Crazy Red Craw Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Southern Reel Outfitters
$6.99
$6.99
Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters
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$17.49
$17.49
The Lucky Craft Pointer 100DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever ...
Lucky Craft Lightning Pointer 98 XR Crankbait - Southern Reel Outfitters
$11.39
$11.39
Lucky Craft 98 XR Lightning Pointer has an extremely fast beginning action and incRedible casting distance.   From these 2 major features, imagine the amount of bites you will get. This is definite...
Lucky Craft Pointer 100 Jerk Baits Bone Pro Blue Lucky Craft Pointer 100 Jerk Baits Aurora Black
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from $16.99
from $16.99
The Pointer has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving mot...

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