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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Lucky Craft Pointer 78 - Southern Reel Outfitters Lucky Craft Pointer 78 - Southern Reel Outfitters
+8
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$16.99
$16.99
The Lucky Craft Pointer 78  has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever th...
Lunker Lure Original Buzzbaits - Black with Silver Blade Lunker Lure Original Buzzbaits - White with Silver Blade
+5
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+1
$5.49
$5.49
Discover the ultimate buzz bait with Lunker Lure Original Buzzbaits. Featuring a sharp hook, flexible skirt, and re-curved delta blade, this lure adds froth and Whitewater to your presentation. Wit...
Lunkerhunt Bento Swimbaits - Dace Lunkerhunt Bento Swimbaits - Ghost
+4
+3
+2
+1
$8.99
$8.99
Experience the hyper realism of the ICAST award winning Lunkerhunt Bento Bait. Designed with a tapered split tail, holographic core, and biologically correct detailing, this baitfish imitator is a ...
Megabass-Magdraft-Freestyle-Ayu Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
+7
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$14.99
$14.99
The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absol...
Megabass Magdraft Swimbaits Megabass Magdraft Swimbaits
+21
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from $14.99
from $14.99
The Megabass Magdraft Swimbaits offer unparalleled fishing performance, with its unique design and realistic appearance. Made with advanced engineering, the 3-D eyes and highly detailed pours perfe...
Megabass Sonicside Crankbait Megabass Sonicside Crankbait
+10
+9
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+5
$19.99
$19.99
The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, th...
Megabass Spark Shad Paddletail Swimbaits - Albino Megabass Spark Shad Paddletail Swimbaits - Hiou
+6
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from $5.99
from $5.99
The Megabass Spark Shad Paddletail Swimbait is designed for trophy hunters! Developed by lunker hunter Tetsuya Nakamura and Megabass, its hand-poured shad-shaped paddle-tail and unique hull-shaped ...
Megabass SV-3 Double Willow Spinnerbaits - Ayu Megabass SV-3 Double Willow Spinnerbaits - Hasu
+6
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+1
$12.99
$12.99
Achieve tournament-level success with the Megabass SV-3 Double Willow Spinnerbait! Developed by top-level pros, this spinnerbait is designed to trigger vicious bites thanks to its Level Swimming An...
Megabass Vision 110 plus2 Jerkbait - Elegy Bone Megabass Vision 110 plus2 Jerkbait - GG Deadly Black Shad
+14
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$24.99
$24.99
Experience unparalleled fish-catching performance with the Megabass Vision 110 +2 Jerkbait! Its unique lip and tungsten balancer system allow for long and accurate casts, while the steep dive angle...
Megabass Vision 110 Oneten Jerkbait - Southern Reel Outfitters Megabass Vision 110 Oneten Jerkbait - Southern Reel Outfitters
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$24.99
$24.99
Experience the ultimate in jerk bait fishing with Megabass Vision 110! Featuring a slow floating design and tungsten Multi-Way Moving Balancer System, this lure offers superior cast ability and li...
Megabass Vision 110 Jr. Jerkbaits - French Pearl OB Megabass Vision 110 Jr. Jerkbaits - Sexy Shad
+16
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$19.99
$19.99
The Megabass Vision 110 Jr. Jerkbait delivers tournament-level performance in a compact size, perfect for targeting pressured bass. Its erratic darting action and intense rolling create irresistibl...
Megabass Vision 110+1 Jr. Jerkbaits Megabass Vision 110+1 Jr. Jerkbaits
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$19.99
$19.99
Product Description: The Vision 110+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths and has quickly become one of the most popular members of the Megabass har...
Megabass Vision Oneten 110 Plus 1 Jerkbaits - Elegy Bone Megabass Vision Oneten 110 Plus 1 Jerkbaits - French Pearl US
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$24.99
$24.99
Maximize your fishing game with Megabass VISION ONETEN+1. Featuring a unique bill design, this mid-range jerkbait allows for increased depth and a greater range of movement. With reduced water-resi...
Missile Baits D Bomb Creature Baits - Ballistic Bruiser Missile Baits D Bomb - Black Red Flake
+18
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from $4.69
from $4.69
$4.69
Pitching and flipping has a new go-to bait. The Missile Baits D Bomb is a bulky 4" creature bait with a unique, ribbed body designed to displace lots of water, resulting in a straight fall. The tai...
Mister Twister Meeny Grub - White
$3.49
$3.49
This is the original Curly Tail lure. A generation of fishermen have been catching record fish on the versatile Mister Twister Curly Tail. It can be rigged with jig heads as heavy as 3/8 oz. To fis...
Molix Supernato Beetle - Southern Reel Outfitters Molix Supernato Beetle - Southern Reel Outfitters
+2
+1
$13.99
$13.99
$13.99
The Molix Supernato Beetle, crafted with insight from Bassmaster Classic Champion Mike “Ike” Laconelli, offers unmatched versatility for any angler. Its natural paddle and splash action on the surf...

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