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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Jewel Scope Spin Spinnerbaits
+2
+1
$9.95
$9.95
$9.95
Locate fish with the Jewel Scope Spin Spinnerbaits! Its forward-facing sonar and custom spiral willow blade make it easy to spot and draw fish in, while its long-casting ability and fast fall make ...
Jewel Swim-It Jigs - Black Blue Flash
+5
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+2
+1
$4.19
$4.19
$4.19
Land more catches with the Jewel Swim-It Jigs! With its unique flat head design and Metallulite construction, you get an enlarged bait profile that allows it to swim instead of sink! Plus, the spec...
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25% Off
Kalin's Lunker Grub - Bluegill
+16
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+11
from $2.61
from $2.61
$3.49
Kalin's Lunker Grubs deliver an amazing amount of action at slow speed or lots of action when retrieved fast. Fisherman love using this softbait grub for everything from small panfish to to those h...
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25% Off
Kalin's Triple Threat Grub - Southern Reel Outfitters
+27
+26
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+22
from $2.24
from $2.24
$2.99
Kalin's Triple Threat Grubs is the ultimate choice for all game fish. It's 2" long and comes in unique color varieties to attract any size and species of fish. 10 and 100 packs are available, perfe...
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10% Off
Keitech Easy Shiner Swimbaits - Ayu
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+32
from $5.69
from $5.69
$6.29
The Keitech Easy Shiner Swimbait delivers one of the most natural and versatile paddle tail actions available in soft plastic swimbaits. Combining the proven design elements of the Shad Impact and...
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Keitech Shad Impact Swimbaits - Electric Shad
+6
+5
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+2
+1
$6.59
$6.59
$6.59
The Keitech Shad Impact is a premier shad bait engineered to trigger strikes from freshwater and saltwater species alike. Its ultra-soft construction perfectly mimics natural baitfish movements, wh...
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Keitech Swing Impact FAT Swimbait 2.8in - Arkansas Shiner
+42
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+37
$7.69
$7.69
$7.69
Experience unparalleled swimbait performance with the Keitech Swing Impact FAT Swimbait 2.8''. The two-tone injection process creates a perfectly balanced bait with a natural appearance. Its tapere...
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10% Off
Keitech Swing Impact Fat Swimbait 3.3
+50
+49
+48
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+45
from $6.95
from $6.95
$7.69
Introducing the Keitech Swing Impact Fat Swimbait 3.3'' - a game-changer in the world of swimbaits! With a revolutionary two-tone injection process and a tapered design, this bait maintains a perfe...
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Keitech Swing Impact FAT Swimbait 3.8
+49
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+47
+46
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+44
$7.69
$7.69
$7.69
Experience the ultimate in swimbait performance with the Keitech Swing Impact FAT Swimbait! Its revolutionary two-tone injection process creates perfect balance and a natural appearance, while the ...
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Keitech Swing Impact FAT Swimbait Pro Pack - Sight Flash
$29.95
$29.95
$29.95
The Keitech Swing Impact FAT Swimbait Pro Pack brings professional-grade reliability to your tackle box. This bulk offering of the industry's most trusted swimbait ensures you'll never run short on...
Keitech Swing Impact Swimbaits - Arkansas Shiner
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from $6.29
from $6.29
$6.29
Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...
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Livingston Spinmaster Topwater Baits True Bream
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+1
$10.99
$10.99
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl
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+4
$3.99
$3.99
$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
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Lucky Craft Gunfish 117 4.5 inch topwater walking popper fishing lure - Chartreuse Shad
+3
+2
+1
$9.95
$9.95
$9.95
The Lucky Craft Gunfish 117 Topwater Bait combines the best qualities of a walking bait and a popper to create a unique surface lure that produces explosive strikes from bass. Designed with a slim ...
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Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Delta Crazy Red Craw
$6.99
$6.99
$6.99
Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
25% Off Sold Out
Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters
+5
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+1
$13.11
$13.11
$17.49
The Lucky Craft Pointer 100DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever ...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.