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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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25% Off
Spro Bronzeye 60 Pop Frog - Albino Spro Bronzeye 60 Pop Frog - Amazon
+33
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$8.99
$8.99
$11.99
Introducing the powerful Spro Bronzeye Pop Frog, designed by pro angler Dean Rojas to attract bass out of the thickest cover. With a subtle popping sound and smaller profile, this bait entices even...
Spro Essential Series Zero Minnow Wakebait - Bone Spro Essential Series Zero Minnow Wakebait - Bone Olive Black
+6
+5
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$8.49
$8.49
Experience unmatched performance and attraction on your fishing trips with the Spro Essential Series Zero Minnow Wakebait! Its versatile design and loud knocking rattle will help you cover large ar...
25% Off
Spro Fat John Crankbait - Cell Mate Spro Fat John Crankbait - Chartreuse Black Lightning
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$10.86
$10.86
$14.49
Introducing the Spro Fat John Crankbait - bigger, wider, and more enticing than the famous Little John. Its unique body shape, bill, and line-tie angle produce a wobble and side-to-side hunt that t...
25% Off
Spro Fat Papa 55 Crankbaits - Honey Craw Spro Fat Papa 55 Crankbaits - Mellow Yellow
+4
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+1
$10.11
$10.11
$13.49
The Spro Fat Papa 55 crankbaits, designed by B.A.S.S. Elite Series Angler Russ Lane, delivers unbeatable performance in any weather and season. With rattles for cooler water bites and sticky sharp ...
25% Off
Spro Fat Papa SB Squarebill Crankbaits - Blue Gill Spro Fat Papa SB Squarebill Crankbaits - Chartreuse Black Back
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$11.24
$11.24
$14.99
The Spro Fat Papa SB Squarebill Crankbait was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it has the durability of a...
Spro John Crews Megalojohn Swimbaits - Dark Nasty Shad Spro John Crews Megalojohn Swimbaits - Gizzard Shad
+3
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$12.95
$12.95
Experience the innovative design of the SPRO John Crews Megalojohn Swimbaits, created by Elite Series Angler John Crews. Featuring a unique magnet harness system and lifelike design, this swimbait ...
Spro KGB Chad Shad Swimbaits - Bone Spro KGB Chad Shad Swimbaits - Ghost Trout
+5
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$59.95
$59.95
$59.95
The Spro KGB Chad Shad 180 Glide Bait is the perfect lure for trophy-class bass. With its precise controls, you can master any fishing conditions and scenarios with ease. Show off its versatility a...
25% Off
SPRO Little John 50 Crankbaits - Blood Craw Spro Little John 50 Crankbaits - Bluegrass Craw
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$10.86
$10.86
$14.49
Introducing the Spro Little John 50 Crankbaits! Designed by B.A.S.S Elite Series Angler John Crews, this shallow-running crankbait boasts a durable computer chip bill, silent weight transfer system...
25% Off
Spro Little John DD 60 Series Crankbaits - Ayu Spro Little John DD 60, 70, 90 Series Crankbaits
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$10.86
$10.86
$14.49
Experience the ultimate deep diving experience with the Spro Little John DD Series Crankbaits. Cast farther and retrieve easier with the unique Tungsten weight transfer system and aerodynamic desig...
25% Off
Spro Little John MD 50 Crankbaits - Bluegrass Craw Spro Little John MD 50 Crankbaits - Cell Mate
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$10.86
$10.86
$14.49
Introducing the Spro Little John MD 50 Crankbaits, designed by B.A.S.S. Elite Series John Crews. With its Soft Tungsten Weight Transfer System, this 50 mm, ½ oz. crankbait is a game-changer for cat...
Spro Mike McClelland McStick 110 Jerkbaits Spro Mike McClelland McStick 110 Jerkbaits
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$15.99
$15.99
The SPRO McStick 110 Jerkbait was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season ...
25% Off
Spro RkCrawler Crankbaits - Ayu Shad Spro RkCrawler 55 Crankbaits - Backwater Blue
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$8.99
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$11.99
Experience unrivaled bass-catching power with the RkCrawler 50 Crankbait - developed by pro angler Mike McClelland and Spro engineers for maximum hunting, grinding, and wide-wobbling action. This c...
25% Off
Spro RkCrawler MD55 Crankbaits - Ayu Shad Spro RkCrawler MD55 Crankbaits - Delta Craw
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$8.99
$8.99
$11.99
Introducing the Spro RkCrawler MD55 Crankbait, designed by B.A.S.S. Elite Series Angler Mike McClelland! With a shallower dive angle and the ability to deflect off cover, this 1/2 oz. bait is perfe...
Stanford Baits Boom Boom Frog - Bullfrog Stanford Baits Boom Boom Frog - Dawg Frog
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$10.99
$10.99
Turn missed strikes into landed fish with Stanford Baits' Boom Boom Frog - the only frog on the market with Frog-fur. Our patent-pending innovation helps snag the bass' sandpaper-like lip, while it...
Stanley Baby Ribbit Frog - Black Red Flake Stanley Baby Ribbit Frog - Green Pumpkin Silver Pearl
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$5.49
$5.49
$5.49
The Stanley Baby Ribbit Frog boasts a compact soft body design, perfect for fishing in any type of cover. With patented leg design, this frog creates a rapid kicking motion and leaves behind a wake...
Stanley Bull Ribbit Frog - Black Red Flake Stanley Bull Ribbit Frog - Green Pumpkin Silver Pearl
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$5.50
$5.50
Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs,...

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