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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Smelly Jelly Pro Guide 3X Strength Elite Fish Attractant
$15.49
$15.49
Deadly effective for all gamefish, the Smelly Jelly Pro Guide 3X Strength Elite delivers triple the fish attracting power of the original Pro Guide formula. Based on years of extensive research, Sm...
Smelly Jelly Pro Guide Formula Scents - Crawfish Anise
$12.95
$12.95
$12.95
Smelly Jelly Scents are among the most popular fish attractants on the market today. This concentrated essence of forage species is mixed in a jelly base that sticks to lures and baits, delivering ...
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Smithwick Floating Rattlin Rogue - Southern Reel Outfitters
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$7.99
$7.99
Equipped with extra-loud rattle chambers to bring fish in over long distances, the Rattlin' Rogue lure from Smithwick has a wild, wounded-minnow action that is effective all year long. Cast it and ...
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Smithwick Suspending Rattlin Pro Rogue - Southern Reel Outfitters
+9
+8
+7
+6
+5
+4
$7.99
$7.99
The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling u...
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Smithwick Suspending Super Rogue - Southern Reel Outfitters
+5
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+1
$7.99
$7.99
Smithwick's Super Rogue lures cast far, run true and offer unmatched durability! Featuring a unique scale pattern and realistic eyes, these effective lures are equipped with Smithwick's counterbala...
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Smithwick Topwater Devil's Horse -Black Back Dark Green
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$7.99
$7.99
$7.99
Don't let the classic design fool you—the Smithwick Devil's Horse remains a tournament-proven topwater that delivers results year after year. Top bass anglers trust this lure to win competitions, a...
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Southern Pro Tackle Lit'l Hustler Crappie Tube - Black Chartreuse
+22
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$1.49
$1.49
Plastic tube baits have long been in the arsenal of savvy crappie fishermen 1-1/2 in long 10 pack Weight: Approximately: .01 pounds
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Spro Bronzeye 60 Pop Frog - Albino
+33
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from $15.39
from $15.39
$15.39
Turn subtle surface action into explosive topwater strikes with the SPRO Bronzeye Pop Frog, designed by pro angler Dean Rojas for pulling bass out of heavy cover. Unlike traditional walking frogs, ...
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Spro Bronzeye Frogs - Natural 65
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from $15.39
from $15.39
$15.39
Take your topwater game to the next level with the legendary SPRO Dean Rojas Bronzeye Frog — one of the most trusted hollow body frogs in bass fishing. Designed in collaboration with pro angler Dea...
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Spro Essential Series Zero Minnow Wakebait - Bone
+6
+5
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+1
$8.49
$8.49
$8.49
Experience unmatched performance and attraction on your fishing trips with the Spro Essential Series Zero Minnow Wakebait! Its versatile design and loud knocking rattle will help you cover large ar...
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25% Off
Spro Fat John Crankbait - Cell Mate
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$10.86
$10.86
$14.49
Introducing the Spro Fat John Crankbait - bigger, wider, and more enticing than the famous Little John. Its unique body shape, bill, and line-tie angle produce a wobble and side-to-side hunt that t...
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25% Off
Spro Fat Papa 55 Crankbaits - Honey Craw
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$10.11
$10.11
$13.49
The Spro Fat Papa 55 crankbaits, designed by B.A.S.S. Elite Series Angler Russ Lane, delivers unbeatable performance in any weather and season. With rattles for cooler water bites and sticky sharp ...
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25% Off
Spro Fat Papa SB Squarebill Crankbaits - Blue Gill
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$13.34
$13.34
$17.79
The Spro Fat Papa SB Squarebill Crankbait was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it has the durability of a...
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Spro John Crews Megalojohn Swimbaits - Dark Nasty Shad
+3
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+1
$12.95
$12.95
Experience the innovative design of the SPRO John Crews Megalojohn Swimbaits, created by Elite Series Angler John Crews. Featuring a unique magnet harness system and lifelike design, this swimbait ...
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Spro KGB Chad Shad 180 Swimbaits - Bone
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$69.95
$69.95
$59.95
The Spro KGB Chad Shad 180 Glide Bait is the perfect lure for trophy-class bass. With its precise controls, you can master any fishing conditions and scenarios with ease. Show off its versatility a...
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Spro KGB Lil Guy 120 Glide Bait - Bone
+3
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+1
$59.99
$59.99
$59.99
The SPRO KGB Lil Guy 120 Glide Bait is engineered to trigger strikes when fish are finicky. This compact glide bait mirrors the proven action of the larger KGB Chad Shad 180, making it ideal for pr...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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