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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Umpqua Elk Caddis Flies - Olive Umpqua Elk Caddis Flies - Tan
+2
+1
$2.49
$2.49
The Umpqua Elk Caddis Dry Fly is the perfect choice for any angler. Skillfully hand-tied with the best materials available, these high-performance floating flies are designed to accurately imitate ...
Umpqua Foam Flying Ant - Black
$2.49
$2.49
Terrestrials are designed to imitate non-aquatic insects. Insects such as grasshoppers, beetles, cicadas, crickets and ants fall or are blown into the water making them easy prey for fish. Terrestr...
Umpqua Gold Bead Hare's Ear Flies - Natural
$2.49
$2.49
The GB Hare's Ear the best all around trout fly!
A gold bead head wooly bugger fishing fly with a standard brown and beige body, gold head, and green legs.
$2.89
$2.89
$2.89
This pattern is essentially a standard Woolly Bugger pattern with the addition of a gold bead head. The bead head gets these flies down to the right depth as well as adding some fish-catching flash...
Umpqua Humpy Flies
$2.49
$2.49
Humpy flies
Umpqua Jigged CDC Pheasant Tail Flies - Pheasant
$2.75
$2.75
Enjoy the superior casting and attractive profile of the Umpqua Jigged CDC Pheasant Tail! With its flashy hint and buggy shape, this fly pattern is sure to be a magnet for fish. The tungsten bead g...
Umpqua Jujubee Midge Flies Umpqua Jujubee Midge Flies
+2
+1
$3.50
$3.50
This midge gets even the most finicky fish to bite and is a good all-around pattern that's particularly deadly in the winter and spring. Its contrasting color scheme adds eye appeal in off-color wa...
Umpqua Kaufmann's Stimulator Flies - Yellow Umpqua Kaufmann's Stimulator Flies - Royal
+3
+2
+1
$2.49
$2.49
$2.49
The Umpqua Kaufmann's Stimulator is a time-tested attractor pattern that can be used to imitate many different flies, just select the color that fits your needs. Dry flies are designed to be buoyan...
Umpqua Micro Popper Umpqua Micro Popper
+2
+1
$4.95
$4.95
Umpqua Micro Popper Fly Lure FrogSTYLE: 52857-10099Umpqua Feather Merchants continue to amaze the fly fishing world with their consistent dedication to quality components and incRedible workmanship...
Umpqua Morrish Hopper - Pink Umpqua Morrish Hopper - Tan
+2
+1
$2.49
$2.49
$2.49
Introduce the Umpqua Morrish Hopper - the ultimate fly for your fishing trips! Designed to perfectly imitate a grasshopper, this top-rated pattern will attract trout with its realistic profile and ...
Umpqua Near Nuff Crayfish Flies - Brown Umpqua Near Nuff Crayfish Flies - Dirty Olive
+2
+1
$5.99
$5.99
Dave Whitlock's Near Nuff Crayfish is quite possibly the most famous crayfish pattern for trout, bass, and carp. We like to throw this heavy bug on the lower Animas for big browns; but this bug wor...
Umpqua Near Nuff Sculpin - Olive Umpqua Near Nuff Sculpin - Tan
+2
+1
$3.49
$3.49
$3.49
The Umpqua Near Nuff Sculpin is expertly crafted on a size 4 hook, making it an ideal choice for targeting trout. Its realistic design effectively mimics natural sculpins, increasing your chances o...
Umpqua Parachute Flies - Adam
$2.49
$2.49
Are you looking to catch fish? If the answer is yes, then grab a couple of Parachute Adams Dry flies for your box. The Parachute Adams has been tested all over the world and will be productive for ...
Umpqua Poison Tungsten Flies - Olive Black Umpqua Poison Tungsten Flies - Gray Blue
+2
+1
$2.49
$2.49
$2.49
Umpqua's Poison Tungsten is a great pattern to fish when Small bugs are hatching, but it is also productive throughout the year. Available in multiple colors to match the hatch, the tungsten bead g...
Umpqua Pop's Bugger - Olive Copper Umpqua Pop's Bugger Flies - Olive Chartreuse
+2
+1
$2.89
$2.89
Umpqua Pop's Bugger Flies will take your fishing game to the next level! These super flashy flies, originally tied by Mark "Pops" Miller, are crafted with Tiemco Hooks to ensure maximum strength an...
Umpqua Prince Nymph Flies
$2.49
$2.49
$2.49
Experience the joy of fly fishing with the Umpqua Prince Nymph! This sought-after fly is skillfully hand-tied with the finest materials available for the most effective nymphing. Fish for trout, ba...

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