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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Strike King Sexy Spoons Chartreuse Shad
+6
+5
+4
+3
+2
+1
$11.99
$11.99
The Strike King Sexy Spoon is here and is Large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon ...
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Strike King Super Finesse Worms Bubble Gum
+9
+8
+7
+6
+5
+4
$5.79
$5.79
$5.79
Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin Van Dam says...
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Strike King Super Toad - Black
+3
+2
+1
$4.29
$4.29
Strike King’s all new Super Toad offers the perfect profile and unique sound that bass can’t resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad wi...
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Strike King Tour Grade Belly Blade
$4.99
$4.99
Add some flash and vibration to your favorite soft plastic with the Strike King Tour Grade Belly Blade. Featuring a premium black nickel needlepoint hook with a stainless steel corkscrew keeper to ...
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Strike King Tour Grade Fluorospin Underspin - Magic
+2
+1
$9.99
$9.99
The Strike King Tour Grade Fluorospin Underspin is a must-have for avid anglers. Designed with Reel Method Angling, this jig is perfect for clear water and high-pressure fishing. With a flexible ...
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Strike King Tour Grade Football Jig - Southern Reel Outfitters
+9
+8
+7
+6
+5
+4
$4.19
$4.19
The Strike King Tour Grade football head Jig is the ultimate jig for Deep water fishing. The wide football shaped head gives better feel and helps the bait stand- up on the bottom. The flat eye lin...
Strike King Tungsten Thunder Cricket Vibrating Swim Jig - Black n Blue
+7
+6
+5
+4
+3
+2
$16.99
$16.99
$16.99
Strike King's Tungsten Thunder Cricket delivers the tight, legendary vibration of the original in a compact, super-dense tungsten design. This finesse-sized bladed jig casts farther than comparable...
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Strike King Wake Shad 2.0 Wakebait | Jointed Topwater Swimbait - Ghost Herring
+4
+3
+2
+1
$14.99
$14.99
$14.99
The Strike King Wake Shad 2.0 Wakebait brings back a proven fish-catching design with updated colors and premium detailing for today’s serious anglers. Designed with a single-jointed body and a rea...
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Talon Custom Billy Mac Fishing Jigs - Arkansas Craw
+11
+10
+9
+8
+7
+6
$5.49
$5.49
$5.49
The Talon Custom Billy Mac Fishing Jigs, developed with Elite Series pro Billy McCaghren, offers reliable performance and precision design for freshwater anglers. With a strong Mustad UltraPoint ho...
Thomas Buoyant Minnow Flutter Spoon - Brown Trout - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $3.99
from $3.99
The Thomas Buoyant Minnow has been a killer trout and salmon lure since receiving a U.S. patent in 1946. Its erratic-action wobbler perfectly replicates the frantic motions of a baitfish, while its...
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Toad Thumper Bad Craw - Bad Craw
+8
+7
+6
+5
+4
+3
$5.95
$5.95
Toad Thumper Bad Craws bring life-like action to every cast, triggering monster strikes with every twitch of your rod. Enjoy the realistic undulations of this highly detailed crawfish bait, from th...
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Toad Thumper Swamper- Walkin' Frogs - Black
+9
+8
+7
+6
+5
+4
$9.95
$9.95
Experience the ultimate in fishing success with the Toad Thumper Swamper- Walkin' Frogs. Built for superior performance, the Swamper is carefully designed with Super Soft material and Zero line con...
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Toad Thumper Thumper Poppin Frogs - Black
+9
+8
+7
+6
+5
+4
$9.95
$9.95
The Toad Thumper Lure Co Thumper is your go-to for tackling bass in thick cover. Constructed from super soft material, it provides greater collapsibility and offers a higher hook-up rate. The large...
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Trout Magnet
+13
+12
+11
+10
+9
+8
$2.39
$2.39
The Trout Magnet 9 pc. pack contains (7) bodies and (2) 1/64oz size 8 hooks. The 9 piece packs have been our top sellers for years. Select from the color options below or purchase from a local bait...
True Bass FF Minnow Swimbaits - 99 Problems
+3
+2
+1
$7.99
$7.99
$7.99
The True Bass FF Minnow delivers the erratic pintail action and fully ribbed body that bass can't resist. With minimal input, this lure vibrates with deadly precision—perfect for anglers using forw...
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Umpqua Barr's Copper John Flies - Gold Copper
+3
+2
+1
$2.49
$2.49
$2.49
Umpqua Feather Merchants' Barr's Copper John is a must-have for any fly fishing outing. Its light-reflecting copper abdomen and heavy beaded head make it ideal for fast and deep-water fishing. Plus...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.