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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Umpqua CDC Biot Comparadun Flies - BWO
$3.99
$3.99
Feel the excitement of fly fishing like never before with the Umpqua CDC Biot Comparadun. Skillfully hand-tied with the finest materials, this dry fly is designed to float on the surface and mimic ...
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Umpqua Clouser Minnow Flies - Sexy Shad
+3
+2
+1
$3.29
$3.29
The Umpqua Clouser Minnow is a classic streamer fly, able to catch a wide range of gamefish in both freshwater and salt. The lead dumbell eyes help to get this fly down deep while the bucktail and ...
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Umpqua Creek Crawler Flies - Tan
+3
+2
+1
$7.95
$7.95
Be prepared to slay with the Umpqua Creek Crawler fly! Boasting an incredibly realistic crayfish pattern and durable components, you won't miss a beat while fishing for warm or cold water species. ...
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Umpqua Dolly Llama - Southern Reel Outfitters
$4.95
$4.95
A high-profile pattern that works great as an attractor for Large trout and other fish. Strips of Flashabou add to its attracting power. Per each.Size: 2.
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Umpqua Double Gonga Flies - Black
+2
+1
$10.49
$10.49
Experience the power of the Umpqua Double Gonga Flies! Crafted with Craven's Double Gonga, lead eyes for weight, and an articulated body, these flies are both mammoth and easy to cast. Try fishing ...
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Umpqua Elk Caddis Flies - Olive
+2
+1
$2.49
$2.49
The Umpqua Elk Caddis Dry Fly is the perfect choice for any angler. Skillfully hand-tied with the best materials available, these high-performance floating flies are designed to accurately imitate ...
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Umpqua Gold Bead Hare's Ear Flies - Natural
$2.49
$2.49
The GB Hare's Ear the best all around trout fly!
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Umpqua Jigged CDC Pheasant Tail Flies - Pheasant
$2.75
$2.75
Enjoy the superior casting and attractive profile of the Umpqua Jigged CDC Pheasant Tail! With its flashy hint and buggy shape, this fly pattern is sure to be a magnet for fish. The tungsten bead g...
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Umpqua Jujubee Midge Flies - Southern Reel Outfitters
+2
+1
$3.50
$3.50
This midge gets even the most finicky fish to bite and is a good all-around pattern that's particularly deadly in the winter and spring. Its contrasting color scheme adds eye appeal in off-color wa...
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Umpqua Micro Popper - Southern Reel Outfitters
+2
+1
$4.95
$4.95
Umpqua Micro Popper Fly Lure FrogSTYLE: 52857-10099Umpqua Feather Merchants continue to amaze the fly fishing world with their consistent dedication to quality components and incRedible workmanship...
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Umpqua Near Nuff Crayfish Flies - Brown
+2
+1
$5.99
$5.99
Dave Whitlock's Near Nuff Crayfish is quite possibly the most famous crayfish pattern for trout, bass, and carp. We like to throw this heavy bug on the lower Animas for big browns; but this bug wor...
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Umpqua Parachute Flies - Adam
$2.49
$2.49
Are you looking to catch fish? If the answer is yes, then grab a couple of Parachute Adams Dry flies for your box. The Parachute Adams has been tested all over the world and will be productive for ...
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Umpqua Pop's Bugger - Olive Copper
+2
+1
$2.89
$2.89
Umpqua Pop's Bugger Flies will take your fishing game to the next level! These super flashy flies, originally tied by Mark "Pops" Miller, are crafted with Tiemco Hooks to ensure maximum strength an...
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Umpqua San Juan Worm Flies - Hot Pink
+4
+3
+2
+1
$2.29
$2.29
$2.29
The Umpqua San Juan Worm is the perfect fly for any level of fisherman. Constructed with the very best materials available and skillfully hand tied, this fly will improve your enjoyment and success...
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Umpqua Tailwater Sowbug Flies - Rainbow
+2
+1
$2.49
$2.49
$2.49
Fish the trout fisheries with Umpqua Tailwater Sowbug! Constructed of the highest quality materials, this expertly hand-tied fly will help you catch more fish and improve your fly fishing experienc...
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Umpqua Thunder Thighs Hopper - Pink
+2
+1
$3.49
$3.49
The Umpqua Thunder Thighs Hopper is the perfect way to entice trout to rise to the surface this summer. The body is made from 100% foam to provide a realistic profile, while rubber legs, a syntheti...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.