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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Umpqua Rainbow Warrior Flies - Black Umpqua Rainbow Warrior Flies - Pearl
+2
+1
$2.49
$2.49
$2.49
Tie on the Umpqua Rainbow Warrior and get your nymphs hard to the bottom quickly. Featuring a heavy tungsten bead head, this fly eliminates the need for additional weight. Ideal for trout, bass, st...
Umpqua RS-2 Emerger Flies Umpqua RS-2 Emerger Flies
+2
+1
$2.29
$2.29
$2.29
Umpqua's RS-2 Emerger is a great pattern to fish in the foam while the BWO's are hatching, but can also be very productive under some weight down deep. Can represent a number of different mayflies ...
Umpqua San Juan Worm Flies - Hot Pink Umpqua San Juan Worm Flies - Red
+4
+3
+2
+1
$2.29
$2.29
$2.29
The Umpqua San Juan Worm is the perfect fly for any level of fisherman. Constructed with the very best materials available and skillfully hand tied, this fly will improve your enjoyment and success...
Umpqua Slumpbuster Flies - Black Umpqua Slumpbuster Flies - Natural
+4
+3
+2
+1
$5.50
$5.50
The Slumpbuster is heavily weighted at the front end to create a fish attracting jigging action in the water and its matuka-style fur strip wing breathes seductively without fouling. Perfect for a ...
Umpqua Sparkle Dun Flies - Baetis Grey Olive Umpqua Sparkle Dun Flies - PMD Cream Yellow
+2
+1
$2.50
$2.50
$2.50
Sparkle Dun Baetis Flies are a versatile kebari styled sparkle dun that's sure to catch the attention of some trout. Made for tenkara fishing but works well fished western style too.
Umpqua Tailwater Sowbug Flies - Rainbow Umpqua Tailwater Sowbug Flies - Tungsten
+2
+1
$2.49
$2.49
$2.49
Fish the trout fisheries with Umpqua Tailwater Sowbug! Constructed of the highest quality materials, this expertly hand-tied fly will help you catch more fish and improve your fly fishing experienc...
Umpqua Thunder Thighs Hopper - Pink Umpqua Thunder Thighs Hopper - Yellow
+2
+1
$3.49
$3.49
The Umpqua Thunder Thighs Hopper is the perfect way to entice trout to rise to the surface this summer. The body is made from 100% foam to provide a realistic profile, while rubber legs, a syntheti...
Umpqua Tungsten Rainbow Warrior Flies - Silver Bead
$2.49
$2.49
$2.49
Umpqua's Tungsten Rainbow Warrior is the perfect fly for aggressive and deep baetis fishing. Its bright colors and heavy tungsten bead attract fish like nothing else, all while reducing the need f...
Umpqua Tungsten Thin Mint Flies - Olive/Brown/Black
$2.89
$2.89
Umpqua Tungsten Thin Mint is the perfect fly for bigger fish. Crafted with the highest quality material and skillfully hand tied, this streamer and leech fly entices with an active retrieve to imit...
Umpqua Tungsten Zebra Midge Flies - Red and Gold Umpqua Tungsten Zebra Midge Flies - Olive and Gold
+3
+2
+1
$2.49
$2.49
Experience the pleasure of trout fishing with the Umpqua Tungsten Zebra Midge! Constructed of the highest quality materials, this tried-and-true fishing fly is skillfully hand-tied to produce a gua...
Umpqua Z Wing Caddis Flies - Green
$2.49
$2.49
$2.49
Introducing Umpqua Z Wing Caddis Flies - an essential for your fishing kit! Spend your summer fishing season casting these caddis to trout, a major food source that offer variety and abundance in c...
Umpqua Zonker Flies - Natural/Copper Umpqua Zonker Flies - Natural/Pearl
+3
+2
+1
$3.49
$3.49
$3.49
Umpqua Zonker Flies bring a lifelike action like no other! Developed by Dan in the 70s, their keeled, shaped lead underbody and mylar body with rabbit strip guarantee a realistic presentation that ...
Uncle Josh Jumbo Pork Frog Trailers - Black and Blue
$11.99
$11.99
Upgrade your fishing game with Uncle Josh Jumbo Pork Frog Trailers! Featuring a beveled face, chunky body, and flexible legs. Mimicking both frogs and crawfish, with added salt for longer bites and...
Uncle Josh Pork Frog Trailers - Black Uncle Josh Pork Frog Trailers - Black n Blue
+6
+5
+4
+3
+2
+1
$11.99
$11.99
Revive the classic technique of using Uncle Josh Pork Frog Trailers, now available from new suppliers. This soft and flexible trailer is perfect for colder waters, providing a natural feel for bass...
VMC Redline Tungsten Swimbait Jig Heads
from $7.99
from $7.99
$7.99
Experience unparalleled success with the VMC Redline Tungsten Swimbait Heads. Designed for forward-facing sonar, its high-density tungsten construction enhances visibility for improved results. Wit...
War Eagle Single Prop buzzbait - Black with Black Blade War Eagle Buzz Baits - Sexy Shad with Silver Blade
+11
+10
+9
+8
+7
+6
$5.99
$5.99
The War Eagle Buzzbaits are fast becoming favorites with top pros across the Country. They feature a specially designed flat keel head that allows them to quickly rise to the surface and get on pla...

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