FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
+7
+6
+5
+4
+3
$7.99
$7.99
$4.25
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Berkley Powerbait Slobberknocker Jigs Bama Bream Berkley Powerbait Slobberknocker Jigs - Herring
+12
+11
+10
+9
+8
+7
$9.99
$9.99
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Berkley Powerbait The General Worms Berkley Powerbait The General Worms
+7
+6
+5
+4
+3
+2
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Berkley Stunna 112 Jerkbaits Berkley Stunna 112 Jerkbaits
+15
+14
+13
+12
+11
+10
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Berkley Walleye Rigs - Black Gold - 3 Colorado Berkley Walleye Rigs - Fire Tiger - 4 Colorado
+4
+3
+2
+1
$1.99
$1.99
Enhance your fishing experience with Berkley Walleye Rigs! These affordable spinner rigs feature a variety of colors and blade styles for optimal flash and reflection. Made with high quality hooks ...
Big Bite Bait Fat Grubs - Acid Rain Big Bite Bait Fat Grubs - Bubblegum Chartreuse
+21
+20
+19
+18
+17
+16
from $1.99
from $1.99
The Fat Grub is a popular bait for many species, so we downsized it and developed new colors with crappie and panfish in mind. Our favorite way to fish this is to cast it out and slowly retrieve, b...
Big Bite Baits B5 Line Thru Swimbait Big Bite Baits B5 Line Thru Swimbait
+4
+3
+2
+1
$6.99
$6.99
Delivering a highly realistic presentation and an increased hook-up ratio, the Big Bite Baits B5 Line Thru Swimbait is a must-have for swimbait aficionados. Molded with a lifelike body and a Large ...
Big Bite Baits Ball Head Jig Head - Black
$5.99
$5.99
Elevate your fishing game with Big Bite Baits Ball Head Jig! This 5-pack of jig heads, equipped with a Gamakatsu hook and bait keeper, is perfect for enhancing your catch with swimbaits, worms, gru...
Big Bite Baits BFE Creature Baits Big Bite Baits BFE Creature Baits
+14
+13
+12
+11
+10
+9
$3.99
$3.99
$0.00
Developed in collaboration between Bassmaster Open Pro Bradley Hallman and Bass Talk Live Co-Host Matt Pangrac, the conception of the Big Bite Baits BFE (Best Flipper Ever) Creature Bait was docume...
Big Bite Baits Curly Tail Crappie Minnows Big Bite Baits Curly Tail Crappie Minnows
+7
+6
+5
+4
+3
+2
$1.69
$1.69
The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario coveRed. Are they being finicky? Try the regular Crappie Minnr to trick them into bit...
Big Bite Baits Fighting Frog - Black Neon Big Bite Baits Fighting Frog - Green Pumpkin Brown Swirl
+28
+27
+26
+25
+24
+23
from $4.49
from $4.49
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
Big Bite Baits Kamikaze Craws - Flamethrower Big Bite Baits Kamikaze Craws - 1099
+7
+6
+5
+4
+3
+2
$4.49
$4.49
Meet your new go-to for catching big fish: the Big Bite Baits Kamikaze Craw. With its uniquely molded arms, ribbed body, and durable solid core, this craw-style bait creates an aggressive swimming ...
Big Bite Baits Kamikaze Swimon Swimbaits Big Bite Baits Kamikaze Swimon Swimbaits
+12
+11
+10
+9
+8
+7
$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
Big Bite Baits Stand Up Fintwists Jig heads - Black - 3/0 Hook
$5.99
$5.99
$5.99
Experience unbeatable finesse and hooksets with Big Bite Baits Stand Up Fintwists! Featuring sharp Gamakatsu hooks, these heads stand up on the bottom and dance with rod twitches. A bait keeper gua...
Big Bite Baits Tour Flipper Tube - Black Neon Big Bite Baits Tour Flipper Tube - Green Pumpkin
+8
+7
+6
+5
+4
+3
$4.69
$4.69
Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
Big Bite Baits Tour Toad - Chick Magnet Big Bite Baits Tour Toad - Green Pumpkin
+4
+3
+2
+1
$4.49
$4.49
Infuriate big bass into explosive topwater strikes with the Big Bite Baits Tour Toad! Serrated legs catch more water, producing a louder buzzing sound. Its flat body allows for a slower retrieve to...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.