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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Bill Lewis Depth Strike Sinking Twitchbaits - Cajun Pearl Bill Lewis Depth Strike Sinking Twitchbaits - Chrome Black Shad
+6
+5
+4
+3
+2
+1
$9.99
$9.99
$9.99
Capture the lurking predators with the Bill Lewis Depth Strike Sinking Twitchbait. Its torpedo shape ensures precise, long casts to reach the perfect strike depth. The erratic swimming action and s...
Bill Lewis Hammer Trap - Baton Rouge Bill Lewis Hammer Trap - Fire Craw
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Bill Lewis MR-6 Crankbaits Blue Chartreuse Bill Lewis MR-6 Crankbaits Amber Shad
+11
+10
+9
+8
+7
+6
$7.99
$7.99
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
Bill Lewis SB-57 Squarebill Crankbaits Tennessee Shad Bill Lewis SB-57 Squarebill Crankbaits Chartreuse Shiner
+10
+9
+8
+7
+6
+5
$8.99
$8.99
The Bill Lewis SB-57 Squarebill Crankbaits, designed by Bass Pro Tour angler Mark Daniels Jr., deliver unbeatable performance at a great price. Its thin walls and honeycomb construction create a fa...
Bill Lewis Zig-Zag Topwater Bait - Bone Bill Lewis Zig-Zag Topwater Bait - Chrome Black Back
+6
+5
+4
+3
+2
+1
$8.99
$8.99
$8.99
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Black Label Cliff Pace 1-5 Squarebill Crankbait - Bold Bluegill Black Label Cliff Pace 1-5 Squarebill Crankbait - Chart Black
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Experience the ultimate fish-catching power with Black Label's Cliff Pace Squarebill Crankbaits. Handcrafted with a 45-step process, this bait is perfect for smashing through cover and drawing out ...
Black Label Tackle Headhunter Square Bill Crankbaits Bold Bluegill Black Label Tackle Headhunter Square Bill Crankbaits Chartreuse Classic
+8
+7
+6
+5
+4
+3
$17.99
$17.99
Offering a larger profile to fit the need of many situations, the Black Label Cliff Pace Headhunter Squarebill Crankbait is a great choice for targeting a bigger bite or when you need to match your...
Black Label Cliff Pace Peanut Crankbaits - Bold Bluegill Black Label Cliff Pace Peanut Crankbaits - High Rock Shad
+12
+11
+10
+9
+8
+7
$17.99
$17.99
The Black Label Cliff Pace Peanut Crankbait, designed and hand-built by 2013 Bassmaster Classic Champion Cliff Pace, is a must-have for shallow water finesse fishing. Crafted from balsa wood with u...
Black Label Tackle Balsa Wreck Crankbait Black Label Tackle Balsa Wreck Crankbait
+12
+11
+10
+9
+8
+7
$17.99
$17.99
Completely handcrafted in Mississippi by Cliff Pace, the Black Label Tackle Wreck is a top of the line premium balsa square bill.  The Wreck has been built to replicate the original WEC1 square bil...
Black Label Tackle Ricochet Crankbaits - Bluegill Black Label Tackle Ricochet Crankbaits - Brown Craw
+20
+19
+18
+17
+16
+15
$17.99
$17.99
Experience the ultimate in balsa wood crankbaits with the Black Label Tackle Ricochet. Handcrafted with a 45-step process, this squarebill excels at luring shallow water bass with its natural actio...
Black's Custom Lures Brain Buster Buzzbaits - Black with Black Blade Black's Custom Lures Brain Buster Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing Black's Custom Lures Brain Buster Buzzbaits - the ultimate solution for fishing in heavy cover! The brass ball inside the head provides a loud clacking sound, while the durable head ens...
Black's Custom Lures Freestyle Clacking Toaters
$4.99
$4.99
$4.99
Made in the same style of the famous toad toater buzzbaits, now you can rig weedless swimbaits or frogs behind that load clacking sound to draw vicious strikes and give them a new look.  No Hook
Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Black Blade Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing the Black's Custom Toad Toater Buzzbait - an innovative and versatile lure unlike any other on the market! With a unique design and sound, it's sure to attract giant bass. Featuring dou...
Blacks Custom Lures Toad Toater Buzzbait Non-clacker - Black and Gold Blade Blacks Custom Lures Toad Toater Buzzbait Non-clacker - Black
+3
+2
+1
$7.99
$7.99
This quality buzzbait was made to fill a need in the market. With a big 5/0 hook for rigging horny toads, buzz frogs, and swim baits!
Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - Black with Nickel Blade Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - White with Nickel Blade
+2
+1
$10.99
$10.99
This is the buzzbait that started it all. This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they have never seen or heard anything like it. Rig it up with ...
Black's Custom Lures Widow Maker Black's Custom Lures Widow Maker
from $14.99
from $14.99
$14.99
The Widow Maker A-Rig is the best umbrella type lure on the market. It is made of high strength plastic featuring 4 and 1/2 inch long side arms and a 5-inch center wire. It has four #3 willow leaf...

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