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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.

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Black's Custom Lures Toad Toater Double Up Buzzbaits - Black with Black Blade
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$10.99
$10.99
Introducing the Black's Custom Toad Toater Buzzbait - an innovative and versatile lure unlike any other on the market! With a unique design and sound, it's sure to attract giant bass. Featuring dou...
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Black's Custom Lures Toad Toater with Prop Clacker Buzzbaits - Black with Nickel Blade
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$10.99
$10.99
$10.99
This is the buzzbait that started it all. This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they have never seen or heard anything like it. Rig it up with ...
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0% Off Sold Out
Black's Custom Lures Widow Maker
from $14.95
from $14.95
$14.99
The Widow Maker A-Rig is the best umbrella type lure on the market. It is made of high strength plastic featuring 4 and 1/2 inch long side arms and a 5-inch center wire. It has four #3 willow leaf...
Blakemore Fishing Road Runner Marabou Jigs - White
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$4.95
$4.95
$4.95
Experience the thrill of reeling in your catch with Road Runner Marabou Twin Pack. Deadly on bass, walleye, crappie, and more, these jigs feature a fuzzy grub body, silver spinner blade, and high-...
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Road Runner N-Tense Barbed Glow Paint - Chartreuse
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$4.95
$4.95
$4.95
Barbed Glow Heads 4 Pack. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. Long lasting glow!
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Blue Fox Vibrax Glow Skirt & Bell - Glow
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$8.99
$8.99
The Blue Fox Vibrax Glow Skirt & Bell is a must-have for any angler. With its glow-in-the-dark color and feather tail dressing, it's sure to attract more fish. The machined brass main body emit...
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Bobby Garland Baby Shad Crappie Baits - Albino Shad
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$3.99
$3.99
$3.99
Are you a tournament angler looking for an edge? Bobby Garland's Baby Shad Crappie Baits are designed to help you catch more and bigger slabs! Featuring a durable soft plastic construction and a pl...
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Bobby Garland Baby Shad Swim'r - Money Milk
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$3.49
$3.49
$0.00
A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel in the belly for optional scent application. 2.25...
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Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Bluegrass
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$3.99
$3.99
$3.99
The Bobby Garland Itty Bit Slab Hunt'R Swimbaits are perfect for fussy crappie and matching small forage. Its natural minnow shape and ribbed body with vibrating tail mimics a real minnow, making i...
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Bobby Garland Mayfly - Chartreuse Red Glitter
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$9.99
$9.99
$9.99
A small appetizer for hungry crappie and other panfish, the Bobby Garland Mayfly mimics a small insect that is irresistible to smaller predatory fish. Molded with a realistic body shape, small wing...
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Bobby Garland Mo Glo Slab Slay'r Crappie Grub - Devils Grin
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$3.49
$3.49
$3.49
Discover the Bobby Garland Mo' Glo Slab Slay'r Crappie Grub and take your fishing game to the next level! Offering a deadly combination of a ribbed solid body and thin spear-tail, this bait is guar...
Bobby Garland Mo' Glow Baby Shad Swimbaits - Southern Reel Outfitters
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$3.49
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$3.49
Brighten your slab slaying prospects with the Bobby Garland Mo' Glo Baby Shad crappie bait that features a super-glow formulation for irresistible appeal. Ideal for low light conditions, stained wa...
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Bobby Garland Slab Slay'r Crappie Grub - Southern Reel Outfitters
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$3.49
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$3.49
When it's time to get tough on the slabs, Bobby Garland's Slab Slay'r crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the S...
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Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters
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$3.99
$3.99
$3.99
The Bomber Deep Flat A flat-sided crankbait produces a tight swimming action and a subtle presentation that’s perfect for cool water and when lethargic fish won’t chase lures. The Deep Flat A is si...
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Bomber Lures Fat Free Shad BD7F Crankbaits - Chartreuse Blue Sparkle
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$6.99
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$6.99
Lure in more fish with the Bomber Fat Free Shad BD7F Crankbait! With its realistic colors, 3D eyes and in-line XCalibur Tx3 treble hooks, this flat-sided and deep-diving crankbait has been proven ...
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Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citrus Spark
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$6.99
$6.99
$6.99
The Bomber Fat Free Shad Jr. is an all around crankbait that catches fish year-round. It’s got everything the original Fat Free has – searching wobble, fish-attracting rattles and tough, true-runn...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

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