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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Blakemore Fishing Road Runner Marabou Jigs - White Blakemore Fishing Road Runner Marabou Jigs - Bleu Cheese
+13
+12
+11
+10
+9
+8
$4.95
$4.95
Experience the thrill of reeling in your catch with Road Runner Marabou Twin Pack. Deadly on bass, walleye, crappie, and more, these jigs feature a fuzzy grub body, silver spinner blade, and high-...
Road Runner N-Tense Barbed Glow Paint - Chartreuse Road Runner N-Tense Barbed Glow Paint - Pearl / Luminescent
+4
+3
+2
+1
$4.95
$4.95
Barbed Glow Heads 4 Pack. Willow leaf blade, N-TENSE Glow paint and larger hooks. Great for walleye and crappie. Long lasting glow!
Blue Fox Vibrax Glow Skirt & Bell - Glow Blue Fox Vibrax Glow Skirt & Bell - Glow Green
+2
+1
$8.99
$8.99
The Blue Fox Vibrax Glow Skirt & Bell is a must-have for any angler. With its glow-in-the-dark color and feather tail dressing, it's sure to attract more fish. The machined brass main body emit...
Bobby Garland Baby Shad Crappie Baits - Albino Shad Bobby Garland Baby Shad Crappie Baits - Baby Bass
+50
+49
+48
+47
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+45
$3.99
$3.99
Are you a tournament angler looking for an edge? Bobby Garland's Baby Shad Crappie Baits are designed to help you catch more and bigger slabs! Featuring a durable soft plastic construction and a pl...
Bobby Garland Baby Shad Swim'r - Electric Chicken Bobby Garland Baby Shad Swim'r - Pink Lemonade
+4
+3
+2
+1
$3.49
$3.49
A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim tail and a special Scent Channel in the belly for optional scent application. 2.25...
Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Bluegrass Bobby Garland Itty Bit Slab Hunt'R Swimbaits - Threadfin Shad
+5
+4
+3
+2
+1
$3.99
$3.99
The Bobby Garland Itty Bit Slab Hunt'R Swimbaits are perfect for fussy crappie and matching small forage. Its natural minnow shape and ribbed body with vibrating tail mimics a real minnow, making i...
Bobby Garland Mayfly - Chartreuse Red Glitter Bobby Garland Mayfly - Blue Grass
+3
+2
+1
$9.99
$9.99
A small appetizer for hungry crappie and other panfish, the Bobby Garland Mayfly mimics a small insect that is irresistible to smaller predatory fish. Molded with a realistic body shape, small wing...
Bobby Garland Mo' Glow Baby Shad Swimbaits Bobby Garland Mo' Glow Baby Shad Swimbaits
+8
+7
+6
+5
+4
+3
$3.49
$3.49
Brighten your slab slaying prospects with the Bobby Garland Mo' Glo Baby Shad crappie bait that features a super-glow formulation for irresistible appeal. Ideal for low light conditions, stained wa...
Bobby Garland Mo'Glo Jig Heads - Chartreuse Glo Bobby Garland Mo'Glo Jig Heads - Ghost Glo
+2
+1
$5.99
$5.99
$5.99
Experience the best of both crappie fishing worlds with the Bobby Garland Mo'Glo Jig heads! With souped-up phosphorous levels, the high-gloss colors glow brighter and longer, making it perfect for ...
Bobby Garland Overbite Sickle Jig Heads - Moglo Chartreuse Bobby Garland Overbite Sickle Jig Heads - Moglo Ghost
+4
+3
+2
+1
$5.99
$5.99
Get ready to hook some big slabs with Bobby Garland Overbite Sickle Jig Heads! Designed specifically for crappie anglers, these tiny jig heads feature super-sharp #6 Sickle hooks that ensure your c...
Bobby Garland Slab Slay'r Crappie Grub Bobby Garland Slab Slay'r Crappie Grub
+21
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+16
$3.49
$3.49
When it's time to get tough on the slabs, Bobby Garland's Slab Slay'r crappie bait is the way to go. Offering the perfect combination of a ribbed but solid body with a thin spear-shaped tail, the S...
Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters Bomber Lures Deep Flat A Crankbaits - Southern Reel Outfitters
+5
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+1
$3.99
$3.99
The Bomber Deep Flat A flat-sided crankbait produces a tight swimming action and a subtle presentation that’s perfect for cool water and when lethargic fish won’t chase lures. The Deep Flat A is si...
Bomber Lures Fat Free Shad BD7F Crankbaits - Chartreuse Blue Sparkle Bomber Lures Fat Free Shad BD7F Crankbaits - Citrus Sparkle
+8
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+6
+5
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+3
$6.99
$6.99
Lure in more fish with the Bomber Fat Free Shad BD7F Crankbait! With its realistic colors, 3D eyes and in-line XCalibur Tx3 treble hooks, this flat-sided and deep-diving crankbait has been proven ...
Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citrus Spark Bomber Lures Fat Free Shad Jr. BD6F Crankbait - Citruse
+9
+8
+7
+6
+5
+4
$6.99
$6.99
The Bomber Fat Free Shad Jr. is an all around crankbait that catches fish year-round. It’s got everything the original Fat Free has – searching wobble, fish-attracting rattles and tough, true-runn...
Bomber Lures Flat A Crankbaits - Chartreuse Black Scales Bomber Lures Flat A Crankbaits - Baby Bass and Orange Belly
+5
+4
+3
+2
+1
$3.99
$3.99
The Bomber Flat A produces a tight swimming action much like that of a lipless crankbait, but unlike those lures, the Flat A won’t sink when paused. This makes it perfect for targeting inactive fis...
Bomber Lures Long A Minnow Jerkbaits - Southern Reel Outfitters Bomber Lures Long A Minnow Jerkbaits - Southern Reel Outfitters
+9
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+4
$6.39
$6.39
The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” retrieve for bass, trolled for walleyes, salmon and ...

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