FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Jewel Scope Spin Spinnerbaits Jewel Scope Spin Spinnerbait - Pearl
+2
+1
$9.95
$9.95
Locate fish with the Jewel Scope Spin Spinnerbaits! Its forward-facing sonar and custom spiral willow blade make it easy to spot and draw fish in, while its long-casting ability and fast fall make ...
Jewel Swim-It Jigs - Black Blue Flash Jewel Swim-It Jigs - Gizzard Shad
+5
+4
+3
+2
+1
$4.19
$4.19
Land more catches with the Jewel Swim-It Jigs! With its unique flat head design and Metallulite construction, you get an enlarged bait profile that allows it to swim instead of sink! Plus, the spec...
Kalin's Lunker Grub - Bluegill Kalin's Lunker Grub - Blue Pearl Salt & Pepper
+16
+15
+14
+13
+12
+11
from $3.49
from $3.49
Kalin's Lunker Grubs deliver an amazing amount of action at slow speed or lots of action when retrieved fast. Fisherman love using this softbait grub for everything from small panfish to to those h...
Kalin's Triple Threat Grub - Southern Reel Outfitters Kalin's Triple Threat Grub - Southern Reel Outfitters
+27
+26
+25
+24
+23
+22
from $2.99
from $2.99
Kalin's Triple Threat Grubs is the ultimate choice for all game fish. It's 2" long and comes in unique color varieties to attract any size and species of fish. 10 and 100 packs are available, perfe...
Keitech 4.3in Fat Swing Impact Swimbaits - Ayu Keitech 4.3in Fat Swing Impact Swimbaits - Black
+19
+18
+17
+16
+15
+14
$7.99
$7.99
Introducing the game-changing Keitech Fat Swing Impact Swimbait! Its revolutionary two-tone injection process provides perfect balance and maintains a natural swimming motion at any speed. The tape...
Keitech 4.8in FAT Swing Impact Swimbaits - Alewife Keitech 4.8in FAT Swing Impact Swimbaits - Arkansas Shiner
+15
+14
+13
+12
+11
+10
$7.99
$7.99
The Keitech FAT Swing Impact Swimbaits redefine swimbait performance with their remarkable swimming action and custom 2-tone color process. Designed with a tapered, ringed body for a natural appear...
Keitech Easy Shiner Swimbaits - Ayu Keitech Easy Shiner Swimbaits - Bass Candy
+35
+34
+33
+32
+31
+30
$5.49
$5.49
$5.49
Experience the ultimate in swimbait versatility with the Keitech Easy Shiner. Combining the best features of the Shad Impact and Swing Impact, this bait offers a wide-wobbling rolling action that ...
keitech-fat-swing-impact-saltwater-3.8-Pearl keitech-fat-swing-impact-saltwater-3.8-chartreuse-back-Pearl
+2
+1
$7.19
$7.19
After serious consideration and months of testing, we are proud to annouce the the release of the New 3.8" Keitech SALTWATER Fat Swing Impact. These New models have “Max Hardness” for the Salt wate...
Keitech Shad Impact Swimbaits - Ayu Keitech Shad Impact Swimbaits - Sight Flash
+2
+1
$4.99
$4.99
Soft jerk baits are known fish catchers and the Keitech Shad Impact is one of the premier baits on the market today. The Shad Impact is super soft so it can perfectly mimic baitfish movements. The ...
Keitech Swing Impact FAT Swimbait 2.8in - Arkansas Shiner Keitech Swing Impact FAT Swimbait 2.8in - Bass Candy
+42
+41
+40
+39
+38
+37
$6.49
$6.49
Experience unparalleled swimbait performance with the Keitech Swing Impact FAT Swimbait 2.8''. The two-tone injection process creates a perfectly balanced bait with a natural appearance. Its tapere...
Keitech Swing Impact Fat Swimbait 3.3 Keitech Swing Impact Fat Swimbait 3.3
+50
+49
+48
+47
+46
+45
$6.49
$6.49
Introducing the Keitech Swing Impact Fat Swimbait 3.3'' - a game-changer in the world of swimbaits! With a revolutionary two-tone injection process and a tapered design, this bait maintains a perfe...
Keitech Swing Impact FAT Swimbait 3.8 Keitech Swing Impact FAT Swimbait 3.8
+49
+48
+47
+46
+45
+44
$6.49
$6.49
$0.00
Experience the ultimate in swimbait performance with the Keitech Swing Impact FAT Swimbait! Its revolutionary two-tone injection process creates perfect balance and a natural appearance, while the ...
Keitech Swing Impact Swimbaits - Arkansas Shiner Keitech Swing Impact Swimbaits - Ayu
+23
+22
+21
+20
+19
+18
$5.49
$5.49
Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...
Livingston Spinmaster Topwater Baits True Bream Livingston Spinmaster Topwater Baits Black Ghost Shiner
+4
+3
+2
+1
$10.99
$10.99
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl Luck-E-Strike Boggy River Oka Bugs - Pink Chartreuse
+9
+8
+7
+6
+5
+4
$3.99
$3.99
$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
Luck E Strike HCL Worms - Green Pumpkin Luck E Strike HCL Worms - Green Pumpkin Black Pepper
+9
+8
+7
+6
+5
+4
$3.99
$3.99
Experience the thrill of the catch with Luck E Strike HCL Worms! These versatile, lifelike soft plastic worms are designed to attract a variety of predatory fish, making them perfect for anglers of...
Luck E Strike Rick Clunn Squarebill Crankbaits - Blue Chartreuse Luck E Strike Rick Clunn Squarebill Crankbaits - Bream
+21
+20
+19
+18
+17
+16
$6.49
$6.49
$6.49
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
50% Off
Luck E Strike Rick Clunn Suspending Jerk Baits - Black Diamond Luck E Strike Rick Clunn Suspending Jerk Baits - Black Stardust Shad
+15
+14
+13
+12
+11
+10
$3.99
$3.99
$7.99
Discover the ultimate jerkbait for fish attraction with the Luck E Strike Rick Clunn Suspending Jerkbaits. Designed by 4x Bass Master Classic Champion Rick Clunn, these baits offer an advanced ...
Luck E Strike Sickle Tail Jigs - Black Chartreuse Luck E Strike Sickle Tail Jigs - Chartreuse Silver Flake
+7
+6
+5
+4
+3
+2
$3.99
$3.99
Introducing the Luck E Strike Sickle Tail Jigs - the ultimate game changer for fishing enthusiasts! Made with environmentally friendly DOA plastic, this jig offers a soft yet durable texture with r...
Luck-E-Strike Impersonator Crankbaits Bream Luck-E-Strike Impersonator Crankbaits - Bream Series
+4
+3
+2
+1
$10.99
$10.99
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Lucky Craft LC 1.5 Squarebill Crankbaits - American Shad Lucky Craft LC 1.5 Squarebill Crankbaits - BE Gill
$7.99
$7.99
Introducing the Lucky Craft LC 1.5 Squarebill Crankbaits - the ultimate weapon for targeting fish in heavily pressured environments. Made of high-float plastic for a quiet presentation, its heavy a...
Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Delta Crazy Red Craw Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Southern Reel Outfitters
$6.99
$6.99
Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters
+5
+4
+3
+2
+1
$17.49
$17.49
The Lucky Craft Pointer 100DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever ...
Lucky Craft Lightning Pointer 98 XR Crankbait - Southern Reel Outfitters
$11.39
$11.39
Lucky Craft 98 XR Lightning Pointer has an extremely fast beginning action and incRedible casting distance.   From these 2 major features, imagine the amount of bites you will get. This is definite...
Lucky Craft Pointer 100 Jerk Baits Bone Pro Blue Lucky Craft Pointer 100 Jerk Baits Aurora Black
+12
+11
+10
+9
+8
+7
from $16.99
from $16.99
The Pointer has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving mot...
Lucky Craft Pointer 78 - Southern Reel Outfitters Lucky Craft Pointer 78 - Southern Reel Outfitters
+8
+7
+6
+5
+4
+3
$16.99
$16.99
The Lucky Craft Pointer 78  has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever th...
Lucky Craft Sammy Topwater Lure - Aurora Black Lucky Craft Sammy Topwater Lure - Beetle Gill
+11
+10
+9
+8
+7
+6
$16.89
$16.89
Walking the Dog action can be difficult to achieve with some top water baits. Lucky Craft's Sammy topwater fishing lure makes it easy. Combine its easy to achieve Walk the Dog action with the spitt...
Lunker Lure Original Buzzbaits - Black with Silver Blade Lunker Lure Original Buzzbaits - White with Silver Blade
+5
+4
+3
+2
+1
$5.49
$5.49
Discover the ultimate buzz bait with Lunker Lure Original Buzzbaits. Featuring a sharp hook, flexible skirt, and re-curved delta blade, this lure adds froth and Whitewater to your presentation. Wit...
Lunkerhunt Bento Swimbaits - Dace Lunkerhunt Bento Swimbaits - Ghost
+4
+3
+2
+1
$8.99
$8.99
Experience the hyper realism of the ICAST award winning Lunkerhunt Bento Bait. Designed with a tapered split tail, holographic core, and biologically correct detailing, this baitfish imitator is a ...
43% Off
Megabass Dark Sleeper Swimbaits - Hanahaze Megabass Dark Sleeper Swimbaits -Dark Shad
+7
+6
+5
+4
+3
+2
$3.99
$3.99
$6.99
Target fish holding to bottom structure with the Megabass Dark Sleeper Swimbaits. Its realistic design and supple paddle-tail action entice strikes while the soft fins shield the hook and deflect s...
Megabass-Magdraft-Freestyle-Ayu Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
+7
+6
+5
+4
+3
+2
$14.99
$14.99
The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absol...
Megabass Magdraft Swimbaits Megabass Magdraft Swimbaits
+21
+20
+19
+18
+17
+16
from $14.99
from $14.99
The product of countless hours of research and development, the Megabass Magdraft Swimbait delivers unique design and big fish attraction all rolled into one incRedibly realistic package. Molded ar...
30% Off
Megabass Sleeper Gill Swimbaits Gill Megabass Sleeper Gill Swimbaits MB Gizzard
+8
+7
+6
+5
+4
+3
$6.99
$6.99
$9.99
Expanding on Megabass' wildly popular Sleeper Series, the Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of ...
Megabass Sonicside Crankbait Megabass Sonicside Crankbait
+10
+9
+8
+7
+6
+5
$19.99
$19.99
The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, th...
Megabass Spark Shad Paddletail Swimbaits - Albino Megabass Spark Shad Paddletail Swimbaits - Hiou
+6
+5
+4
+3
+2
+1
from $5.99
from $5.99
The Megabass Spark Shad Paddletail Swimbait is designed for trophy hunters! Developed by lunker hunter Tetsuya Nakamura and Megabass, its hand-poured shad-shaped paddle-tail and unique hull-shaped ...
Megabass SV-3 Double Willow Spinnerbaits - Ayu Megabass SV-3 Double Willow Spinnerbaits - Hasu
+6
+5
+4
+3
+2
+1
$12.99
$12.99
Achieve tournament-level success with the Megabass SV-3 Double Willow Spinnerbait! Developed by top-level pros, this spinnerbait is designed to trigger vicious bites thanks to its Level Swimming An...
Megabass Vision 110 plus2 Jerkbait - Elegy Bone Megabass Vision 110 plus2 Jerkbait - GG Deadly Black Shad
+14
+13
+12
+11
+10
+9
$24.99
$24.99
Experience unparalleled fish-catching performance with the Megabass Vision 110 +2 Jerkbait! Its unique lip and tungsten balancer system allow for long and accurate casts, while the steep dive angle...
Megabass Vision 110 Oneten Jerkbait - Southern Reel Outfitters Megabass Vision 110 Oneten Jerkbait - Southern Reel Outfitters
+48
+47
+46
+45
+44
+43
$24.99
$24.99
Experience the ultimate in jerk bait fishing with Megabass Vision 110! Featuring a slow floating design and tungsten Multi-Way Moving Balancer System, this lure offers superior cast ability and li...
Megabass Vision 110 Jr. Jerkbaits Megabass Vision 110 Jr. Jerkbaits
+16
+15
+14
+13
+12
+11
$19.99
$19.99
Packed with the same tournament-winning characteristics as its big brother, the Megabass Ito Vision 110 Jr. Jerkbait features a scaled-down profile that works wonders around pressuRed bass. The Meg...
Megabass Vision 110+1 Jr. Jerkbaits Megabass Vision 110+1 Jr. Jerkbaits
+19
+18
+17
+16
+15
+14
$19.99
$19.99
Product Description: The Vision 110+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths and has quickly become one of the most popular members of the Megabass har...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.