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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Brazalo Custom Finesse Jigs - Black n Blue Brazalo Custom Finesse Jigs - Cow Patty
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$4.95
$4.95
$4.95
Experience unparalleled success on your next fishing trip with Brazalo Custom Finesse Jigs. These wire tied jigs boast powder coated heads for added durability, and are equipped with Victory V-Lock...
Brazalo Custom Football Head Jig in Black n Blue, with wire-tied skirt and low-set hook eye for fishing near cover and rocky structure Brazalo Custom Football Head Jig in Camo Craw Orange, with wire-tied skirt and low-set hook eye for fishing near cover and rocky structure
+11
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+9
+8
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+6
$4.95
$4.95
$4.89
The Brazalo Custom Football Head Jigs feature a traditional football-style head with a low-set hook eye, designed to navigate cover with fewer snags. Each jig is hand-assembled with wire-tied skirt...
Brazalo Custom Lures 501 Jigs - Bama Bug Brazalo Custom Lures 501 Jigs
+11
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+6
$4.95
$4.95
$4.95
Upgrade your fishing game with Brazalo Custom Lures' 501 Jigs. This bait offers a smaller profile, flared skirt, and unmatched versatility, making it your go-to choice. Plus, the colors are specifi...
Brazalo Custom Lures Bushwhacker Buzzbaits Brazalo Custom Lures Bushwhacker Buzzbaits - Black with Gold Blade
+6
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+1
$9.99
$9.99
$9.99
Experience unrivaled performance on the water with Brazalo Custom Lures Elite Bushwhacker Buzzbaits! This improved version features a new head design and keeper system for better balance and bait r...
Brazalo Custom Lures Elite Bushwhacker Pro Elite Buzzbaits - Gold Blade Brazalo Custom Lures Elite Bushwhacker Buzzbaits - Black
+4
+3
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+1
$9.99
$9.99
$9.99
Introducing the Brazalo Custom Lures Pro Elite Bushwhacker Buzzbaits - the ultimate bass fishing lure! With a versatile head design, strong hookup ratio, and incredible durability, this bait is a m...
Brazalo Custom Lures SRS Shakey Head Jig Head - Green Pumpkin
$4.89
$4.89
$4.89
Introducing Brazalo Custom Lures SRS Shakey Head Jig Head! The innovative design allows for smooth movement through cover, while the recessed line and elevated hook eye prevent binding and protect ...
Brazalo Custom Lures TKO FFS Jig Heads
$5.99
$5.99
$5.99
Improve your FFS fishing with Brazalo Custom Lures TKO FFS Jig! Designed for budget-conscious anglers, it offers twice the quantity at half the price of tungsten. The innovative keeper system gives...
Brazalo Custom Lures Wee Buzz Buzzbaits - Black Brazalo Custom Lures Wee Buzz Buzzbaits - Silver
+3
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+1
from $6.99
from $6.99
$6.99
Experience the power and precision of Brazalo's Wee Buzz Buzzbaits. This premium 3/16 oz buzzbait is designed for finesse and equipped with exceptional skipping ability, reaching new depths for eve...
Brazalo Custom Lures- Wee-Whacker Buzzbait - Black Brazalo Custom Lures- Wee-Whacker Buzzbait - Gold
+5
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$9.99
$9.99
$9.99
The real deal right here! Small, so its not intimidating for those wary fish! You can skip this bait a mile so your going to place it where no buzzbait has been before. Big ones will absolutely cru...
Brazalo Custom Screwloc Worm Nose Jig - Unpainted
$4.99
$4.99
$4.99
The Brazalo Custom Screw-Loc Worm Nose Jig features a patented Screw Lock to securely hold bait on the hook, allowing for faster and more efficient hook ups. Combined with the Victory V-Lock Hook, ...
Brazalo Custom Swim Jigs - Black n Blue Brazalo Custom Swim Jigs - Brazalo Bream
+13
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+8
$4.95
$4.95
$4.89
Make a splash with the Brazalo Custom Swim Jigs! Designed for the avid fisher, our jigs feature an integrated line tie and weight has been strategically placed for a slender head. With a 5/0 hook a...
Bucca Brand Baby Bull Gill Swimbait - Ruby Gill Bucca Brand Baby Bull Gill Swimbait
+2
+1
$16.99
$16.99
$16.99
Experience the unbeatable action and quality of Bucca Swimbaits with the Baby Bull Gill Swimbait! Designed by renowned designer Mike Bucca, this multi-segmented bait boasts a durable ABS constructi...
Bucca Brand Trick Shad - Pearl Bone Bucca Brand Trick Shad Swimbaits
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$39.99
$39.99
$39.99
Experience the magic of the Bucca Brand Trick Shad! Designed by renowned bait creator Mike Bucca, this lure boasts a smooth swimming action and durable ABS hard plastic body. Perfect for shad-heavy...
Buckeye Lures Freestyle Jig Heads - Pearl Buckeye Lures Freestyle Jig Heads - Unpainted
+2
+1
$6.99
$6.99
$6.99
Upgrade your swimbait game with the Buckeye Lures Freestyle Jig Heads. The screw lock design and razor-sharp hook make for effortless interchangeability and a high hook-up ratio. Compatible with bo...
Buckeye Lures Mini Mop Jig Buckeye Lures Mini Mop Jig
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$4.99
$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...
C & K Lure Custom Jerkbaits C & K Lure Custom Jerkbaits
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$11.99
$11.99
Custom Jerkbaits

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