FREE SHIPPING over $75 (Excluding Oversized Items)

Shop Brands
Fishing
Hunting
Boating
Apparel
Other
Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Megabass Vision Oneten 110 Plus 1 Jerkbaits - Elegy Bone Megabass Vision Oneten 110 Plus 1 Jerkbaits - French Pearl US
+21
+20
+19
+18
+17
+16
$24.99
$24.99
Maximize your fishing game with Megabass VISION ONETEN+1. Featuring a unique bill design, this mid-range jerkbait allows for increased depth and a greater range of movement. With reduced water-resi...
Megastrike Cavitron Buzzbaits - Black with Black Blade Megastrike Cavitron Buzzbaits - Black with Red Blade
+5
+4
+3
+2
+1
$7.99
$7.99
Experience the power of a Megastrike Cavitron Buzzbait, designed by 3-time Bassmaster Classic Qualifier Lee Bailey, Jr. and used by pro anglers across the tournament trail. Crafted with patented Ca...
Sold Out
Missile Baits Bomb Shot Worms Green Pumpkin Missile Baits Bomb Shot Worms Fisholicious
$3.99
$3.99
The Bomb Shot is a 4” bait that is based on the super popular D Bomb shape with a ribbed body and a thin beaver shaped tail. The solid head makes for rigging options of nose hooking or Texas riggin...
Missile Baits D Bomb Creature Baits - Ballistic Bruiser Missile Baits D Bomb - Black Red Flake
+18
+17
+16
+15
+14
+13
from $4.69
from $4.69
Pitching and flipping has a new go-to bait. The Missile Baits D Bomb is a bulky 4" creature bait with a unique, ribbed body designed to displace lots of water, resulting in a straight fall. The tai...
Mister Twister Meeny Grub - White
$3.49
$3.49
This is the original Curly Tail lure. A generation of fishermen have been catching record fish on the versatile Mister Twister Curly Tail. It can be rigged with jig heads as heavy as 3/8 oz. To fis...
Molix Supernato Beetle - Southern Reel Outfitters Molix Supernato Beetle - Southern Reel Outfitters
+5
+4
+3
+2
+1
$13.99
$13.99
Part beetle, part Frog, completely original, the Molix Supernato Beetle delivers a one-of-a-kind topwater presentation that dares big bass to strike.  Built with two forward-facing open arms, the ...
Molix Supernato Beetle - Southern Reel Outfitters Molix Supernato Beetle - Southern Reel Outfitters
+2
+1
$13.99
$13.99
Part beetle, part frog, completely original, the Molix Supernato Beetle delivers a one-of-a-kind topwater presentation that dares big bass to strike.  Built with two forward-facing open arms, the ...
Mollyjogger Guide Curated Fly Set - Southern Reel Outfitters
$22.50
$22.50
The Mollyjogger Guide Curated Fly Set is the perfect solution for experienced and novice anglers alike. Hand tied using quality materials, these twelve flies cover a wide range of freshwater situa...
Motivated Bait 7D Shakey Head Worms - Black n Blue Motivated Bait 7D Shakey Head Worms - Cal Melon
+10
+9
+8
+7
+6
+5
$4.99
$4.99
Catch more bass with Motivated Bait 7D Shakey Head Worms! Its clearwater-killing power is perfect for all bass, especially smallmouth. Cast out and see which species can resist the tug of this bait...
Motivated Bait Co. Goliath Grub Motivated Bait Co. Goliath Grub
+7
+6
+5
+4
+3
+2
$5.99
$5.99
A Grade A+ in the trailer department! Great on a Swim bait Jig head or back of a jig, spinner bait, or chatter bait!  Length Package Qty 6"  8  
Motivated Bait Flatback Finesse Worm Motivated Bait Flatback Finesse Worm
+9
+8
+7
+6
+5
+4
$4.99
$4.99
Even flat horizontal taper makes for a unique wave action on a drop shot or finesse shakey head! Length: 5'' Package Qty: 8
Motivated Bait Genesis Minnow Motivated Bait Genesis Minnow
+8
+7
+6
+5
+4
+3
$6.99
$6.99
  Length Package Qty 3"  8
Nichols Ben Parker Mini Magnum Flutter Spoon - Blueback HD Nichols Ben Parker Mini Magnum Flutter Spoon - Bombshell Shad
+3
+2
+1
from $9.99
from $9.99
Experience the thrill of the Nichols Ben Parker Mini Magnum Flutter Spoon! Designed to target deep water columns, its lifelike fluttering action imitates dying baitfish, drawing in big catches. Equ...
Nichols Mojo Flutter Spoon - Blue Shad Nichols Mojo Flutter Spoon - Shattered Glass Silver
+5
+4
+3
+2
+1
$7.99
$7.99
The Nichols Mojo Flutter Spoon is a must-have for any angler hoping to entice secretive bass. Its precisely designed body creates an eye-catching flutter when it hits the water, replicating a dying...
Norman DD22 Crankbait - Chartreuse Blue Norman DD22 Crankbait - Chili Bowl
+5
+4
+3
+2
+1
$7.39
$7.39
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$7.99
$7.99
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits - Southern Reel Outfitters Norman Little N Crankbaits - Southern Reel Outfitters
+3
+2
+1
$6.49
$6.49
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. Model N...
Norman Middle N Crankbaits - Southern Reel Outfitters Norman Middle N Crankbaits - Southern Reel Outfitters
+18
+17
+16
+15
+14
+13
$7.49
$7.49
$7.49
Experience the thrill of fishing with Norman Middle N Crankbaits. These USA-made lures boast a durable finish and vibrant colors, guaranteed to attract fish from the middle of the feed column. With...
Norman Speed N Crankbaits Chartreuse Blue Norman Lures Speed N Crankbait Diamond Craw
+8
+7
+6
+5
+4
+3
$7.99
$7.99
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
Owner Flashy Swimmer w/ CPS
from $5.99
from $5.99
Featuring a spinner blade attached to a non-movable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swim bait, fluke or other swimm...
Owner Range Roller Jig Head - Unpainted
$6.99
$6.99
Step up your Ned rig game with the Owner Range Roller Jig Head. Its high quality construction boasts increased hook-up and fish landing ratios. The mushroom-style head and ultra sharp Owner Super N...
Owner Twist-Lock Flashy Swimmer Gold Colorado Blade Hooks
from $5.29
from $5.29
FLASHY SWIMMER now with Colorado blades, feature Owner's TwistLOCK Centering-Pin Spring (CPS-patent pending) which is a unique setup for rigging soft swim baits, flukes, and other swimming plastics...
25% Off
Profound Outdoors Azuma Boss Hawg Crankbaits Profound Outdoors Azuma Boss Hawg Crankbaits
+15
+14
+13
+12
+11
+10
$5.99
$5.99
$7.99
The Profound Outdoors Azuma Boss Hawg crankbait, designed with input from Bassmaster Pro Brian Snowden, is perfect for all fishing conditions. With a compact, aerodynamic design and unique action, ...
25% Off
Profound Outdoors Azuma Popper Z Popper - Casper Shad Profound Outdoors Azuma Popper Z Popper - Gold Finger
+7
+6
+5
+4
+3
+2
$6.74
$6.74
$8.99
The Profound Outdoors Azuma Popper Z Popper is a must-have in any tackle box. With a large body, wide mouth and deep throat, it creates a deeper gurgling sound and more aggressive popping action, a...
25% Off
Profound Outdoors Matt Reed Azuma Square Boss - Aztec Profound Outdoors Matt Reed Azuma Square Boss - Casper Shad
+17
+16
+15
+14
+13
+12
$6.74
$6.74
$8.99
Introducing the Profound Outdoors Matt Reed Azuma Square Boss Squarebill Crankbait - the ultimate crankbait for bass fishing. With an extra tough, chip-resistant lip, it thrives in rugged condition...
25% Off
Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Aztec Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Blazin Boss
+27
+26
+25
+24
+23
+22
from $6.74
from $6.74
$8.99
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Silver Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Chartreuse Shad
+2
+1
$9.99
$9.99
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw Rapala Balsa Xtreme BX Brat 06 Crankbaits - Change Up
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Countdown Minnow - Southern Reel Outfitters Rapala Countdown Minnow - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $8.99
from $8.99
Sinking at a consistent rate of one foot per second, the Rapala Countdown Minnow Crankbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops ...
Rapala Crush City Janitor Worm - Methiolate Rapala Crush City Janitor Worm
+4
+3
+2
+1
$6.49
$6.49
The Rapala Crush City Janitor Worm is the perfect choice for finesse fishing. Its tapered tail provides lifelike movement, while Rapala's Smart Injection Technology adds custom colors, flake, salt,...
Rapala Crush City Pig Stick - Green Pumpkin Magic Rapala Crush City Pig Stick
+2
+1
$6.99
$6.99
The Rapala Crush City Pigstick is a must-have for any serious angler. Its enticing shimmy and increased sink rate make it irresistible to pigs and big bass alike. With added salt content for densit...
Rapala Crush City Freeloader Swimbait - Albino Pearl Rapala Crush City Freeloader Swimbait - Albino Shad
+12
+11
+10
+9
+8
+7
$6.49
$6.49
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...
Rapala CrushCity Mayor Swimbaits - Gizzard Shad Rapala CrushCity Mayor Swimbaits - Green Pumpkin Disco
+11
+10
+9
+8
+7
+6
from $6.49
from $6.49
Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Rapala CrushCity Mooch Minnow Swimbaits - Albino Shad Rapala CrushCity Mooch Minnow Swimbaits - Chartreuse Pearl
+13
+12
+11
+10
+9
+8
$6.49
$6.49
Introducing the Rapala CrushCity Mooch Minnow - a revolutionary lure that blends the best of a minnow-style fluke bait and a swimbait. With a versatile design that allows for jig head or drop shot ...
Rapala DT (Dives-To) Series Crankbaits - Parrot Rapala DT (Dives-To) Series Crankbaits - Helsinkie Shad
+34
+33
+32
+31
+30
+29
$8.99
$8.99
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
Rapala Jigging Rap - Yellow Perch Rapala Jigging Rap - Glow Tiger
+10
+9
+8
+7
+6
+5
$7.99
$7.99
The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
Jigging Rap Magnum Helsinki Shad Jigging Rap Magnum - Pearl White
+5
+4
+3
+2
+1
$9.99
$9.99
The Rapala Jigging Rap Magnum is the ultimate jigging lure for big bites. With a streamlined one-piece body and irresistible swimming action, it mimics a wounded or dying baitfish to attract predat...
Rapala Jigging Shadow Rap - Silver Rapala Jigging Shadow Rap - Live Smelt
+3
+2
+1
$10.99
$10.99
The Rapala Jigging Shadow Rap is a lighter and more versatile version of the legendary Jigging Rap. Its slower darting action, combined with modern finishes and belly-flashing action, make it perfe...
Rapala Jointed Floater Jerkbaits - Gold Rapala Jointed Floater Jerkbaits - Silver
+2
+1
from $8.19
from $8.19
Experience the ultimate lure with the Rapala Jointed Floater. Its balsa wood construction, broken back design, and classic minnow profile perfectly imitate a distressed baitfish. VMC® black nickel ...
25% Off
Rapala OG Rocco 5 Crankbait - Classic Craw Rapala OG Rocco 5 Crankbait - Dark Brown Crawdad
+4
+3
+2
+1
$7.49
$7.49
$9.99
Experience the expertise of a professional angler with Rapala Ott's Garage Rocco 06 Crankbaits. Made with a buoyant round balsa body and a square circuit board lip, this bait is highly castable and...


Southern Reel Outfitters is proud to serve outdoor enthusiasts across Arkansas and the US with the best in fishing, hunting, boating, and adventure gear. Shop local at Trader Bill's or online with Southern Reel Outfitters. Fish smarter, and adventure bigger with us.

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.