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Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Rapala OG Series Tiny 4 Crankbaits - Big Shad Rapala OG Series Tiny 4 Crankbaits - Bream
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$6.74
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$8.99
Introducing the Rapala Ott's Garage Tiny 4 Crankbait - a must-have for any angler facing challenging conditions! Developed by Bassmaster Classic champion Ott Defoe, this premium balsa wood crankbai...
25% Off
Rapala OG Slim 06 Crankbaits Rapala OG Slim 06 Crankbaits
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$7.49
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$9.99
Introducing the ultimate crankbait for every species - the Rapala OG Slim 06 Crankbait! Crafted from premium balsa wood and designed by pro angler Ott DeFoe, this crankbait features flat sides for ...
Rapala Original Floater Minnows - Southern Reel Outfitters Rapala Original Floater Minnows - Southern Reel Outfitters
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from $7.59
from $7.59
The Rapala Original Floater Minnow Crankbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...
Rapala PXR Jowler 127 Topwater Baits - Silver Flitter Shad Rapala PXR Jowler 127 Topwater Baits - Glitter Bone
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$21.99
$21.99
Upgrade your fishing game with the ultimate lure for any angler - the Rapala PXR Jowler 127. Its durable plastic body and long-cast system can withstand tough conditions and reach further distances...
Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Shiner Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Minnow
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$14.95
$14.95
Experience the ultimate in fish-catching action and realism with the Rapala PXR Mavrik 110 Suspending Jerkbait. With a unique weight transfer system for longer casts and a hard-cutting action, this...
Rapala Shad Rap Crankbaits - Southern Reel Outfitters Rapala Shad Rap Crankbaits - Southern Reel Outfitters
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$8.99
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When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Rapala Shadow Rap Shad Jerkbaits Rapala Shadow Rap Shad Jerkbaits
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$9.29
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Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is ...
Rapala Shallow Shad Rap Crankbaits - Shad Rapala Shallow Shad Rap Crankbaits - Silver
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The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rapala Skitter Pop 5 Topwater Baits - Lime Frog Rapala Skitter Pop 5 Topwater Baits - Shad
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$11.69
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Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rapala Slab Rap 4 Lipless Crankbaits - Clown Rapala Slab Rap 4 Lipless Crankbaits - Glow
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Tap into the predatory instincts of gamefish with the Rapala Slab Rap 4 Lipless Crankbaits. Its small yet tenacious baitfish imitation provides an erratic lunge with each snap of the rod tip, circl...
Rapala Terminator Shudder Bait Rapala Terminator Shudder Bait
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The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement gen...
Rapala X-Rap Jerkbait Series - Southern Reel Outfitters Rapala X-Rap Jerkbait Series - Southern Reel Outfitters
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When Rapala introduced the X-Rap they not only brought a great new bait to the fishing community, they introduced an entire fishing system. The versatility of the X-Rap allows an angler to impart a...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
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Experience the power and versatility of the Bill Lewis Rat-L-Trap Lipless Crankbait, known for its loud and flashy design. With a wide range of colors, this bait is perfect for any fishing conditio...
Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters
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$8.59
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Step up the action and the casting distance with the Bill Lewis Rat-L-Trap Magnum Trap Crankbait. The Rat-L-Trap Magnum Trap features a 3/4 oz design with a wider wobble during retrieve. The 3/4 oz...
Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Red Crawfish Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Chrome Black Back
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from $6.59
from $6.59
Experience explosive action from the Bill Lewis Rat-L-Trap Mini-Trap Crankbaits. Realistic details and sounds make these lipless wonders irresistible to bass, saltwater species, and more. Pro angle...
50% Off
Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Bone Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Black Shad
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$12.99
The Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits are a must-have for bass fishing enthusiasts, featuring a 1 oz weight and 3 unique topwater actions. Its 90 degree angled cut allows fo...
Reaction-Innovations-Little-Dipper-Shiner Reaction-Innovations-Little-Dipper-Bad-Shad-Green
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Reaction Innovations Little Dipper, much like the skinny dipper by Reaction, is a perfect finesse softbait for drop shotting, for use with jig heads or any other way you can think of. With lots of ...
Reaction Innovations Skinny Dipper Paddletail Swimbait Reaction Innovations Skinny Dipper Paddletail Swimbait
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Reaction Innovations Skinny Dipper paddletail swimbait is a versatile bait that can be rigged weedless, fished with or without weights, Carolina rigged or fished just about any other way you'd like...
Reaction-Innovations-Smallie-Beaver-california-420 Reaction-Innovations-Smallie-Beaver-green-pumpkin
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$5.39
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Reaction Innovations Smallie Beaver builds on the wildly successful Sweet Beaver design with its Smaller and more versatile size.  If you've used the Sweet Beaver softbait before, then you know how...
Reaction Innovations Sweet Beaver Creature Baits - Black Blue Flake Reaction Innovations Sweet Beaver Creature Baits - Black Red Flake
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Looking for a versatile and durable fishing bait? Look no further than Reaction Innovations Sweet Beaver Creature Baits! With its unique design and ability to split into one or two tails, this soft...
Rebel Crickhopper Lure Rebel Crickhopper Lure
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The Rebel Crickhopper is a big bite for summer and fall bass, trout and other gamefish. The most realistic grasshopper crankbait you can find, the Crickhopper is a tremendous lure when twitched on ...
Rebel Deep Teeny Wee Crawfish Crankbaits - Cajun Crawfish Rebel Deep Teeny Wee Crawfish Crankbaits - Chartreuse Crawfish
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Experience the power of the Rebel Teeny Wee-Crawfish - a must-have for any angler. Its realistic crawfish profile and pulsating action attract bass, trout, and more. Enjoy its stability while cast...
Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters
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The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundReds of thousands of dollars in bass tournaments...
Rebel Teeny Wee Crawfish Crankbaits - Southern Reel Outfitters Rebel Teeny Wee Crawfish Crankbaits - Southern Reel Outfitters
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The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or Small lakes around the world. Its Small, lifelike ...
Rebel Teeny Pop-R Topwater Baits Rebel Teeny Pop-R Topwater Baits
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The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This Small size ca...
Rebel Wee Crawfish Crankbaits - Southern Reel Outfitters Rebel Wee Crawfish Crankbaits - Southern Reel Outfitters
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The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It’s the super-realistic body and paint scheme combined w...
Right Bite Baits Large Salty Tube - Black Blue Flake Right Bite Baits Large Salty Tube Black Blue Flake
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from $4.49
from $4.49
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Right Bite Baits Large Salty Tube offers a hand-dipped and heavily salted design that's perfect for flipping or casting in heavy cover. With a range of colors to choose from, these 4" and 5" tubes ...
Right Bite Baits Small Salty Tube - Black Red Flake Right Bite Baits Small Salty Tube - Amber Purple
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from $3.30
from $3.30
Our tubes are hand-dipped and heavily salted. The 2 ½” and 3 ½” are very effective when used with our insider leadheads. Length Quantity 2.5" 10 3.5"  10
Rio Partridge Soft Hackle Bead Flies - Brown
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Much like the Partridge Soft Hackle, this variation has a bead for added weight, and a brown body which represents many emerging mayflies.
Rio Pool Noodle TB Flies
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$2.99
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RIO’s Pool Noodle was designed after a Montana trip when a similar worm fly was working great, however constantly getting hung up. The obvious answer to this was to add a tungsten bead and a jig ho...
Rio Sow Bug Hackle TB Flies
$2.49
$2.49
The Sow Bug Soft Hackle TB is the same as our Sow Bug Soft Hackle, but with a hot tungsten bead to wake up those sleepy winter trout, and to get a little extra depth in fast runs. Color Hook Siz...
Rio Sow Bug Soft Hackle Flies
$2.99
$2.99
An exceptionally deadly pattern to swing as a soft hackle. Trout eat it as a sow bug imitation, a mayfly emerger, or a caddis pupa, and the grabs are almost always hard and positive.
Rio Tailwater Tiny TB Flies
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Same as the Tailwater Tiny, but with a tungsten metal beadhead for additional weight. Hook Size: 18
River2Sea Bubble Walker - Terminator River2Sea Bubble Walker - Powder
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$9.99
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Experience the power of the River2Sea Bubble Walker--a walking bait that leaves a bubble trail, with tungsten rattles to attract the big fish. Three premium trebles ensure a secure grip, and a conc...
River2Sea Phat Mat Daddy Frog Kit
$7.99
$7.99
Upgrade and change the sound of any hollow body frog with the River2Sea Phat Mat Daddy Frog Kit. The two rattles and one plopper tail included in the kit gives anglers the option to add different ...
River2Sea Rover Topwater Baits River2Sea Rover Topwater Baits
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from $11.99
from $11.99
The River2Sea Rover 128 Topwater Lure is the new generation of walking bait. Rover’s action turns the leisurely weekend dog walk into a sprint through the park. Instead of the gliding action angle...
River2Sea S Waver Swimbait River2Sea S Waver Swimbait
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from $15.99
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The River2Sea S Waver Swimbait is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wak...
River2Sea Tactical Bassin Crankbait Glass Minnow River2Sea Tactical Bassin Crankbait Metallic Shad
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$15.99
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Designed by TacticalBassin's own Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait brings a new approach to crankbait fishing. With a tight action, strong rattle, and impeccable color ...
River2Sea Whopper Plopper - Mullet River2Sea Whopper Plopper - Bluegill
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from $9.99
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Revel in the sound of success with the River2Sea Whopper Plopper. Created by legendary angler Larry Dahlberg, this topwater disruption will have bass biting in no time. Its unique design ensures an...
River2Sea Worldwide Spoon Bluegill River2Sea Worldwide Spoon Chrome Blue
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The River2Sea Worldwide Spoon is perfect for open water casting, vertical fishing, ledge pumping, and spoon jacking in docks. It’s perfectly cupped and weighted for the best fall rate. As the spoon...


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