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Baits & Lures Collections

Freshwater Fishing Baits & Lures | Southern Reel

Out fish the competition with our selection of freshwater baits and lures designed for bass, crappie, trout, and more. From crankbaits and swimbaits to jigs, spinnerbaits, and topwater lures, every option in our collection is chosen for proven performance. Whether you’re fishing lakes, rivers, or ponds, our baits deliver lifelike action, vibrant colors, and consistent results.

Our Freshwater Baits & Lures collection features trusted brands and innovative designs built to help you catch more fish in any condition. Choose from hard baits, soft plastics, and finesse presentations to match your fishing style and target species. Many models feature realistic finishes, 3D eyes, and premium hooks for maximum strike conversion. Whether you’re casting for trophy largemouth bass, jigging for crappie, or drifting for trout, Southern Reel Outfitters has the right lure for every season and situation.




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Cotton Cordell Big O Squarebill Crankbaits - Bluegill Cotton Cordell Big O Squarebill Crankbaits - Chartreuse
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$6.99
$6.99
Experience the legendary fish-catching action of the Cotton Cordell Big O Squarebill Crankbaits. With a buoyant body and a unique square lip design, this bait runs true and deflects off cover for m...
Cotton Cordell Boy Howdy 4.5 Cotton Cordell Boy Howdy 4.5
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$6.99
$6.99
A longtime standard among anglers, the Cotton Cordell Boy Howdy presents bass with a wounded baitfish imitation that draws explosive blow-ups. Whether it is worked with a series of twitches or a st...
Cotton Cordell C.C. Spoon Chrome Cotton Cordell C.C. Spoon Gold
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from $4.29
from $4.29
Cotton Cordell C.C. Spoons are masters of deception. They flutter into the strike zone like incapacitated baitfish before striking back with an iron-clad hook set. The CC Spoon is one of profession...
Cotton Cordell Crazy Shad Topwater Baits Bluegill Cotton Cordell Crazy Shad Topwater Baits Chrome Black
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$5.99
$5.99
Offering exciting topwater action in a Small package, the Cotton Cordell Crazy Shad is back by popular demand. Measuring in at just 3-inches in length, the Crazy Shad delivers a perfect baitfish pr...
Cotton Cordell Gay Blade Cotton Cordell Gay Blade
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$4.99
$4.99
As versatile as it is enticing, the Cotton Cordell Gay Blade offers a vibration-heavy baitfish imitation that tempts fish, no matter where they are hiding. Built with a flat head, the Cotton Cordel...
Cotton Cordell Red Fin - Southern Reel Outfitters Cotton Cordell Red Fin - Southern Reel Outfitters
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from $7.99
from $7.99
A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfish on the coasts. Delivering a high-float action, ...
Crappie Cookies Sickle Hook Jigs - Hot Lips - Southern Reel Outfitters Crappie Cookies Sickle Hook Jigs - Natural Shad - Southern Reel Outfitters
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$8.95
$8.95
$8.95
The Crappie Cookies #2 Sickle Hook is specifically designed to hold bait while fishing for crappie. This hook is made of durable high-carbon steel and features a sharp barbed tip for secure fitment...
Crappie Magnet Best Of The Best Kit Crappie Magnet Best Of The Best Kit
$15.99
$15.99
The Crappie Magnet Best of the Best 115 piece kit is our newest Crappie Magnet kit.  It has all our best Crappie Magnet colors along with our Double Cross Heads and E-Z Slotted Crappie Floats.  All...
Daiwa Evergreen Jerkbaits Evergreen Jerkbaits Media
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$18.99
$18.99
8 New Colors Just Added - Morizo Shimizu’s pursuit of perfection distilled into the ultimate global search bait, FA-115. This jerkbait is the answer to Morizo’s uncompromising search for tools th...
Evergreen SB Topwater Lures - American Shad Evergreen SB Topwater Lures - Black Bone
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from $15.99
from $15.99
$15.99
The Evergreen SB Topwater Lures are a standout choice for serious bass anglers. Designed with a built-in tungsten weight system, they deliver impressive casting distance and a distinctive knocking ...
Daiwa HMKL Minnow Jerkbaits - Ghost Ayu Daiwa HMKL Minnow Jerkbaits - Legend Ghost Wakasagi
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$25.99
$25.99
The Daiwa HMKL Minnow SC 137 is a legendary lure designed by Kazuma Izumi for optimal flight distance and silent wobbling action. Its oval-shaped, lightweight circuit board lip and internal Maglock...
Dirty Jigs Compact Spinnerbait - Chartreuse Shad Dirty Jigs Compact Spinnerbait - Magic Shad
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$9.99
$9.99
Get ready to catch more fish with the Dirty Jigs Compact Spinnerbait! Built tough yet compact, this spinnerbait boasts premium Hildebrandt willow blades, a balanced head design for optimal tracking...
Dirty Jigs Finesse Swim Jig - Albino Dirty-Jigs-Finesse-Swim-Jig-Black-Blue-Purple
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$5.99
$5.99
Introducing the Dirty Jigs Finesse Swim Jig - the ultimate swim jig for catching fish! With a 50-strand half-cut skirt and bullet head design, it mimics the movement of small baitfish perfectly. An...
Dirty Jigs Guppy Swimbait Jig Heads - Gizzard Shad
$7.49
$7.49
Introducing the Dirty Jigs Guppy Swimbait Jig Head 3pk, perfect for fishing small swimbaits and vertical jigging. Made with an extra sharp VMC hook and a 90-degree jig head design, it provides a pe...
Dirty-Jigs-Luke-Clausen-Compact-Pitchin-Jig-Alabama-Craw Dirty-Jigs-Luke-Clausen-Compact-Pitchin-Jig-Baxter's-Bug
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$5.99
$5.99
Experience the ultimate in jig fishing with the Dirty Jigs Luke Clausen Compact Pitchin Jigs. Designed with precision and attention to detail, these jigs are perfect for pulling off and casting, wi...
Dirty-Jigs-No-Jack-Swim-Jig-Alabama-Bream Dirty-Jigs-No-Jack-Swim-Jig-Alabama-Craw
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$5.99
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Sometimes you just need a little more power. Like when you are trying to fish a swim jig through bulrushes, thick grass, and other heavy cover. This is where Dirty Jigs No Jack Swim Jig comes into ...

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