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Fishing Gear & Apparel – Southern Reel Outfitters

Fishing Gear at Southern Reel Outfitters

Hook into success with our Fishing collection, featuring top-quality gear and apparel built for anglers. From UPF-rated fishing shirts and performance hoodies to waterproof outerwear, tackle bags, and accessories, we’ve got everything you need for long days on the water. Our selection includes trusted brands like 6thSense, Bandit Lures, Berkley, Frogg Togg, and Daiwa—designed for comfort, durability, and maximum performance whether you’re casting from shore, wading in a stream, or heading offshore.

Our fishing gear is engineered for serious anglers who demand performance in any condition. Stay cool and protected with moisture-wicking fabrics and UPF sun protection, or layer up with water-resistant outerwear for wet, windy days. Shop technical apparel, tackle storage solutions, hats, gloves, and more—all built to handle the demands of fishing season after season. Southern Reel Outfitters brings you high-performance gear that keeps you focused on the catch, not the conditions.

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Norman Middle N Crankbaits - Southern Reel Outfitters Norman Middle N Crankbaits - Southern Reel Outfitters
+14
+13
+12
+11
+10
+9
$7.49
$7.49
$7.49
Experience the thrill of fishing with Norman Middle N Crankbaits. These USA-made lures boast a durable finish and vibrant colors, guaranteed to attract fish from the middle of the feed column. With...
Owner CPS Centering Pin Spring - Stainless Steel
$3.99
$3.99
$3.99
Secure your soft baits perfectly every time with the Owner CPS Centering Pin Spring! Simply insert the pin in the bait's nose and screw it onto the coil spring for superior holding power. Available...
Owner Range Roller Jig Head - Unpainted
$6.99
$6.99
Step up your Ned rig game with the Owner Range Roller Jig Head. Its high quality construction boasts increased hook-up and fish landing ratios. The mushroom-style head and ultra sharp Owner Super N...
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw Rapala Balsa Xtreme BX Brat 06 Crankbaits - Change Up
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala DT (Dives-To) Series Crankbaits - Parrot Rapala DT (Dives-To) Series Crankbaits - Helsinkie Shad
+34
+33
+32
+31
+30
+29
$8.99
$8.99
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
25% Off
Rapala OG Series Tiny 4 Crankbaits - Big Shad Rapala OG Series Tiny 4 Crankbaits - Bream
+16
+15
+14
+13
+12
+11
$6.74
$6.74
$8.99
Introducing the Rapala Ott's Garage Tiny 4 Crankbait - a must-have for any angler facing challenging conditions! Developed by Bassmaster Classic champion Ott Defoe, this premium balsa wood crankbai...
25% Off
Rapala OG Slim 06 Crankbaits Rapala OG Slim 06 Crankbaits
+16
+15
+14
+13
+12
+11
$7.49
$7.49
$9.99
Introducing the ultimate crankbait for every species - the Rapala OG Slim 06 Crankbait! Crafted from premium balsa wood and designed by pro angler Ott DeFoe, this crankbait features flat sides for ...
Rapala PXR Jowler 127 Topwater Baits - Silver Flitter Shad Rapala PXR Jowler 127 Topwater Baits - Glitter Bone
+3
+2
+1
$21.99
$21.99
Upgrade your fishing game with the ultimate lure for any angler - the Rapala PXR Jowler 127. Its durable plastic body and long-cast system can withstand tough conditions and reach further distances...
Rapala Shallow Shad Rap Crankbaits - Shad Rapala Shallow Shad Rap Crankbaits - Silver
+4
+3
+2
+1
$8.99
$8.99
The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
+69
+68
+67
+66
+65
+64
$7.99
$7.99
$6.59
Experience the power and versatility of the Bill Lewis Rat-L-Trap Lipless Crankbait, known for its loud and flashy design. With a wide range of colors, this bait is perfect for any fishing conditio...
Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters
+20
+19
+18
+17
+16
+15
$8.59
$8.59
Step up the action and the casting distance with the Bill Lewis Rat-L-Trap Magnum Trap Crankbait. The Rat-L-Trap Magnum Trap features a 3/4 oz design with a wider wobble during retrieve. The 3/4 oz...
Reaction Innovations Skinny Dipper Paddletail Swimbait Reaction Innovations Skinny Dipper Paddletail Swimbait
+3
+2
+1
$6.99
$6.99
Reaction Innovations Skinny Dipper paddletail swimbait is a versatile bait that can be rigged weedless, fished with or without weights, Carolina rigged or fished just about any other way you'd like...
Reaction Innovations Sweet Beaver Creature Baits Reaction Innovations Sweet Beaver Creature Baits - Dirty Sanchez
+14
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+11
+10
+9
$5.99
$5.99
$5.59
Looking for a versatile and durable fishing bait? Look no further than Reaction Innovations Sweet Beaver Creature Baits! With its unique design and ability to split into one or two tails, this soft...
River2Sea Bubble Walker - Terminator River2Sea Bubble Walker - Powder
+4
+3
+2
+1
$9.99
$9.99
Experience the power of the River2Sea Bubble Walker--a walking bait that leaves a bubble trail, with tungsten rattles to attract the big fish. Three premium trebles ensure a secure grip, and a conc...
River2Sea S Waver Swimbait - Abalone Shad River2Sea S Waver Swimbait - Baby Bass
+9
+8
+7
+6
+5
+4
from $15.99
from $15.99
$15.99
The River2Sea S Waver Swimbait is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wak...
River2Sea Tactical Bassin Crankbait Glass Minnow River2Sea Tactical Bassin Crankbait Metallic Shad
+4
+3
+2
+1
$15.99
$15.99
Designed by TacticalBassin's own Matt Allen and Tim Little, the River2Sea Tactical DD Crankbait brings a new approach to crankbait fishing. With a tight action, strong rattle, and impeccable color ...

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