Fishing
Hunting
Boating

Hard Baits
Hard Baits
Jackall Riser 012 Topwater Baits
Regular price
$24.99
Sale price
$24.99
Regular price
$24.99
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/per
Elevate your fishing game with the Jackall Riser 012 Topwater Bait! Featuring an eye-catching design for big bites and extreme casting distance, this bait delivers an erratic, lifelike action that ...
Jewel Scope Spin Spinnerbaits
Regular price
$9.95
Sale price
$9.95
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/per
Locate fish with the Jewel Scope Spin Spinnerbaits! Its forward-facing sonar and custom spiral willow blade make it easy to spot and draw fish in, while its long-casting ability and fast fall make ...
Livingston Spinmaster Topwater Baits
Regular price
$10.99
Sale price
$10.99
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/per
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Luck E Strike Rick Clunn Squarebill Crankbaits
Regular price
$6.49
Sale price
$6.49
Regular price
$6.49
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/per
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
Luck-E-Strike Impersonator Crankbaits
Regular price
$10.99
Sale price
$10.99
Regular price
$10.99
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/per
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Lucky Craft LC 2.5 Silent Squarebill Crankbaits
Regular price
$6.99
Sale price
$6.99
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Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
Lucky Craft Sammy Topwater Lures
Regular price
$16.89
Sale price
$16.89
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Walking the Dog action can be difficult to achieve with some top water baits. Lucky Craft's Sammy topwater fishing lure makes it easy. Combine its easy to achieve Walk the Dog action with the spitt...
Lunker Lure Original Buzzbaits
Regular price
$5.49
Sale price
$5.49
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Discover the ultimate buzz bait with Lunker Lure Original Buzzbaits. Featuring a sharp hook, flexible skirt, and re-curved delta blade, this lure adds froth and Whitewater to your presentation. Wit...
Megabass Sonicside Crankbait
Regular price
$19.99
Sale price
$19.99
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The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, th...
Nichols Ben Parker Mini Magnum Flutter Spoon
Regular price
from $9.99
Sale price
from $9.99
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Experience the thrill of the Nichols Ben Parker Mini Magnum Flutter Spoon! Designed to target deep water columns, its lifelike fluttering action imitates dying baitfish, drawing in big catches. Equ...
Norman DD22 Crankbaits
Regular price
$7.39
Sale price
$7.39
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Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits
Regular price
$7.99
Sale price
$7.99
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Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits
Regular price
$6.49
Sale price
$6.49
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/per
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass.
Model N...
Norman Middle N Crankbaits
Regular price
$7.49
Sale price
$7.49
Regular price
$7.49
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/per
Experience the thrill of fishing with Norman Middle N Crankbaits. These USA-made lures boast a durable finish and vibrant colors, guaranteed to attract fish from the middle of the feed column. With...
Norman Speed N Crankbaits
Regular price
$7.99
Sale price
$7.99
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/per
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
25% Off
Profound Outdoors Azuma Boss Hawg Crankbaits
Regular price
$5.99
Sale price
$5.99
Regular price
$7.99
Unit price
/per
The Profound Outdoors Azuma Boss Hawg crankbait, designed with input from Bassmaster Pro Brian Snowden, is perfect for all fishing conditions. With a compact, aerodynamic design and unique action, ...

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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