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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Humminbird Mega Live Imaging Humminbird Mega Live Imaging
$1,449.99
$1,449.99
$1,449.99
Unlock a whole new level of fishing with the Humminbird Mega Live Imaging! Our groundbreaking MEGA Imaging® brings a wealth of real-time details and clarity, with no gaps in sonar coverage. Get a ...
Humminbird Mega Live Targetlock -Ultrex 45
$2,999.99
$2,999.99
$2,999.99
Introducing the Humminbird Mega Live TargetLock for the ultimate angler experience! Independently mounted from the trolling motor steering, it allows for full use of the motor and dedicated control...
50% Off
Hunt Monkey Ridge Runner Lightweight Gloves
$17.97
$17.97
$35.95
A perfect lightweight, form-fitting glove for bow and turkey hunters. The 4-way stretch fabric molds to your hand providing unmatched feel and control. The synthetic leather palm provides enhanced ...
J & H Tackle Buzz N Frenzy Buzzbaits J & H Tackle Buzz N Frenzy Buzzbaits -Bronze
+3
+2
+1
$10.99
$10.99
Unleash the frenzy on your next fishing trip with J & H Tackle Buzz N Frenzy Buzzbaits! These buzzbaits feature a unique design that creates a lifelike buzzing action to lure in the biggest cat...
J & H Tackle Minnowhead Jig Heads - Unpainted
$3.19
$3.19
Experience the ultimate jigging experience with J & H Tackle Minnowhead Jig Heads. Featuring a durable design and top-of-the-line construction, these jig heads offer unparalleled performance on...
J & H Tackle Outlaw Jigs - Tabasco J & H Tackle Outlaw Jigs - Hot Craw
+6
+5
+4
+3
+2
+1
$4.50
$4.50
Experience the ultimate fishing adventure with J & H Tackle Outlaw Jigs! Handcrafted in Arkansas, these jigs are designed for maximum performance and efficiency. Take your fishing game to the n...
J & H Tackle Round Head Jig Heads - Unpainted
from $3.19
from $3.19
Experience the ultimate in fishing with J & H Tackle Round Head Jig Heads. These high-quality, round jig heads are designed to increase your chances of a successful catch. The bronze hook ensur...
J & H Tackle Weedless Midwest Jig Heads - Green Pumpkin
from $5.49
from $5.49
$5.49
Experience snag-free fishing with J & H Tackle Weedless Midwest Jig Heads. Perfectly designed to suit midwestern waters, these jig heads boast of a weedless feature for seamless angling. Increa...
JJ's Magic Dip Dye - Southern Reel Outfitters JJ's Magic Dip Dye - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$5.99
$5.99
JJ's Magic Dippin' Dye is a quick and convenient dye solution designed to add additional color to your soft plastic baits. It penetrates quickly and also provides a fish attracting garlic scent. Ch...
Jackall Counter Back Spoon - Classic Bait Jackall Counter Back Spoon - Champagne Bait
+5
+4
+3
+2
+1
$19.95
$19.95
$19.95
Introducing the Jackall Counter Back Spoon - a revolutionary bait designed in collaboration with BASS Elite Series angler, Kyoya Fujita. Developed over 3 years, it boasts an asymmetrical body for b...
Jackall Driftfry 4.0 Swimbaits - Flashing Bait Jackall Driftfry 4.0 Swimbaits - Flashing Wakasagi
+6
+5
+4
+3
+2
+1
$15.99
$15.99
$15.99
Inspire your fishing game with the Jackall Driftfry 4.0, the go-to bait used by pro angler Kyoya Fujita for his first-place finish at the Bassmaster Elite Series. Featuring a soft-plastic bill and ...
Jackall Mickey Jr. Wake Baits - Chartreuse Shad Jackall Mickey Jr. Wake Baits - Ghost Minnow
+4
+3
+2
+1
$24.99
$24.99
$24.99
Upgrade your top water game with the Jackall Mickey Jr. Wake Baits. Its innovative design from Japan delivers a realistic, fish-like motion and an irresistible wake that bass can't resist. With thr...
Jackall Riser 007R Topwater Baits - Bluegill Jackall Riser 007R Topwater Bait - Bone White
+8
+7
+6
+5
+4
+3
$20.99
$20.99
$20.99
Load your tackle with the secret agent of topwater lures: the Jackall Riser Bait 007R! Its angled metal lip and erratic action create a realistic injured baitfish imitation, while the long body and...
Jackall Riser 012 Topwater Baits - Bluegill Jackall Riser 012 Topwater Baits - Bone White
+8
+7
+6
+5
+4
+3
$25.99
$25.99
$25.99
Elevate your fishing game with the Jackall Riser 012 Topwater Bait! Featuring an eye-catching design for big bites and extreme casting distance, this bait delivers an erratic, lifelike action that ...
Jacob Ash Hot Shot Textpac - Realtree
$29.95
$29.95
$29.95
The Jacob Ash Hot Shot Text pac is your go-to hunting accessory for keeping gear organized and accessible in the field. ODOR-XCHANGETM anti-microbial lining neutralizes odors that could alert game,...
Jewel Bass X Spin-X Jig Heads Jewel Bass X Spin-X Jig Heads - Shad
+2
+1
$3.99
$3.99
Our Jewel Bass X Spin-X Jig Heads are modeled after the bait used to win the Bassmaster Classic - providing unbeatable performance and realistic action. Crafted with premium components, each jig bo...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.