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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Lew's Tournament Lite LFS Casting Reels Lew's Tournament Lite LFS Baitcast Reel
$249.99
$249.99
$249.99
Boost your fishing game with the Lew's Tournament Lite LFS Casting Reel. Its one-piece aluminum frame and ultra-light C45 Carbon sideplates provide a strong and durable yet lightweight design. Smoo...
Lew's Tournament MP Speed Spool LFS Casting Reels - Right Hand Lew's Tournament MP Speed Spool LFS Casting Reels - Left Hand
$159.99
$159.99
$159.99
The Lew's Tournament MP Speed Spool LFS boasts the P2 Super Pinion for precise and smooth operation, extended gear life, and a premium 10-bearing system. With an adjustable Multi-Setting Brake dual...
Lew's Tournament Weigh-In Bag
$27.49
$27.49
The Lew’s Tournament Bag is the ultimate heavy-duty weigh bag with its double sealed, leak-free PVC construction. Strong padded grips and a heavy-duty zippeRed top secures fish during transport fro...
Lews Mach Tackle Bag - Black Green Grey
$99.99
$99.99
Don't leave anything behind with the versatile Lew's Mach Tackle Bag! With room for five 3700 style tackle boxes, four rubber mesh pouches, a plier holder, and even a "juice pouch", you'll have eve...
Lew’s Team Pro SP SLP Series Casting Reels Right Hand Lew’s Team Pro SP SLP Series Casting Reels Right Hand
$219.99
$219.99
$219.99
The Lew’s Team Pro SP SLP Series Casting Reels, designed by professional angler Andy Montgomery, features a super shallow spool for faster spool start up and reduced deep spool backlashes. The Knot...
Livingston Spinmaster Topwater Baits True Bream Livingston Spinmaster Topwater Baits Black Ghost Shiner
+4
+3
+2
+1
$10.99
$10.99
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Luck-E-Strike Boggy River Oka Bugs - Chartreuse Pearl Luck-E-Strike Boggy River Oka Bugs - Pink Chartreuse
+9
+8
+7
+6
+5
+4
$3.99
$3.99
$3.99
Catch the biggest panfish with Luck-E-Strike's Boggy River Oka Bug! This 10-pack of soft-bodied baits is perfect for your next fishing trip - their solid tail moves plenty of water and the perfect ...
Luck E Strike Rick Clunn Squarebill Crankbaits - Blue Chartreuse Luck E Strike Rick Clunn Squarebill Crankbaits - Bream
+20
+19
+18
+17
+16
+15
$6.49
$6.49
$6.49
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
50% Off
Luck E Strike Rick Clunn Suspending Jerk Baits - Black Diamond Luck E Strike Rick Clunn Suspending Jerk Baits - Black Stardust Shad
+12
+11
+10
+9
+8
+7
$3.99
$3.99
$7.99
Discover the ultimate jerkbait for fish attraction with the Luck E Strike Rick Clunn Suspending Jerkbaits. Designed by 4x Bass Master Classic Champion Rick Clunn, these baits offer an advanced ...
Luck-E-Strike Impersonator Crankbaits Bream Luck-E-Strike Impersonator Crankbaits - Bream Series
+4
+3
+2
+1
$10.99
$10.99
$10.99
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Delta Crazy Red Craw Lucky Craft LC 2.5 Silent Squarebill Crankbaits - Southern Reel Outfitters
$6.99
$6.99
Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters Lucky Craft Lightning Pointer 100 DD - Southern Reel Outfitters
+5
+4
+3
+2
+1
$17.49
$17.49
The Lucky Craft Pointer 100DD has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever ...
Lucky Craft Lightning Pointer 98 XR Crankbait - Southern Reel Outfitters
$11.39
$11.39
Lucky Craft 98 XR Lightning Pointer has an extremely fast beginning action and incRedible casting distance.   From these 2 major features, imagine the amount of bites you will get. This is definite...
Lucky Craft Pointer 100 Jerk Baits Bone Pro Blue Lucky Craft Pointer 100 Jerk Baits Aurora Black
+12
+11
+10
+9
+8
+7
from $16.99
from $16.99
The Pointer has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever the retrieving mot...
Lucky Craft Pointer 78 - Southern Reel Outfitters Lucky Craft Pointer 78 - Southern Reel Outfitters
+8
+7
+6
+5
+4
+3
$16.99
$16.99
The Lucky Craft Pointer 78  has been designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble and vibrate whenever th...
Lucky Craft Sammy Topwater Lure - Aurora Black Lucky Craft Sammy Topwater Lure - Beetle Gill
+11
+10
+9
+8
+7
+6
$16.89
$16.89
Walking the Dog action can be difficult to achieve with some top water baits. Lucky Craft's Sammy topwater fishing lure makes it easy. Combine its easy to achieve Walk the Dog action with the spitt...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.