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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Motivated Bait Co. Goliath Grub Motivated Bait Co. Goliath Grub
+7
+6
+5
+4
+3
+2
$5.99
$5.99
A Grade A+ in the trailer department! Great on a Swim bait Jig head or back of a jig, spinner bait, or chatter bait!  Length Package Qty 6"  8  
Motivated Bait Head Hunter Underspin Jig Heads
$4.99
$4.99
$4.99
Enhance your fishing game with our Motivated Bait Head Hunter Underspin Jig Heads. Its polished nickel willow blade creates maximum flash, while the ball-bearing swivel eliminates line twist. Desig...
Motivated Bait Mooneye Jig Heads - Unpainted
$3.99
$3.99
Introducing Motivated Bait Mooneye Jig Heads - the ultimate fish getter for deep, clear water! Paired with the Genesis Minnow and Damiki, this mighty mooneye will bring you a good time. Perfect for...
17% Off
Muck Boot Men's Wetland Boot - Moss Green
$99.95
$99.95
$119.99
Experience maximum comfort and protection with the Muck Boot Men's Wetland Boot! This waterproof boot features a 5mm flex foam bootie with 4-way stretch nylon and a breathable Airmesh lining for a ...
Mustad Dressed Treble Triple Grip - White Chartreuse Mustad Dressed Treble Triple Grip Hooks - White
+2
+1
from $6.49
from $6.49
$6.49
The Mustad dressed trebles feature a total of six Red Grizzly hackle feathers and additional strands of Flashabou Mirage, which adapts the surrounding colors, giving the hook a lifelike baitfish ac...
Mustad In-Line Alpha Point Treble Hooks - Chartreuse and White
$6.99
$6.99
Mustad's well-known Triple Grip Treble Hooks feature the all-new AlphaPoint hook point technology for increased sharpness and preserved durability. For boosting attraction, these feathered alternat...
Mustad KVD Elite Triple Grip Treble Hooks - Black Nickel
from $6.99
from $6.99
Experience the ultimate in hooking and holding power with the Mustad KVD Elite Triple Grip Treble Hooks. Engineered for precise shape and point alignment, these hooks are nearly impossible for fish...
Mustad Ultra Point Big Gun Catfish Hooks
$6.99
$6.99
Introducing the Mustad Ultra Point Big Gun Catfish, the ultimate hook for landing record-breaking catfish over 100 lbs! Its straight ringed eye provides maximum strength and presentation, while the...
Mustad Ultra Point Grip Pin Big Bite Hook
$7.49
$7.49
Experience a truly secure and versatile fishing experience with Mustad Ultra Point Grip Pin Big Bite Hook. The molded resin pin ensures your bait stays in place without slipping or tearing, while t...
Nichols Mojo Flutter Spoon - Blue Shad Nichols Mojo Flutter Spoon - Shattered Glass Silver
+5
+4
+3
+2
+1
$7.99
$7.99
The Nichols Mojo Flutter Spoon is a must-have for any angler hoping to entice secretive bass. Its precisely designed body creates an eye-catching flutter when it hits the water, replicating a dying...
Norman DD22 Crankbait - Chartreuse Blue Norman DD22 Crankbait - Chili Bowl
+5
+4
+3
+2
+1
$7.39
$7.39
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$7.99
$7.99
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits - Southern Reel Outfitters Norman Little N Crankbaits - Southern Reel Outfitters
+3
+2
+1
$6.49
$6.49
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. Model N...
Norman Speed N Crankbaits Chartreuse Blue Norman Lures Speed N Crankbait Diamond Craw
+8
+7
+6
+5
+4
+3
$7.99
$7.99
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
O-Wacky Tool II
$10.29
$10.29
Built with a wide, hollowed-out construction, the O-Wacky Tool 2 "The Brute" is made to accommodate a range of soft plastic stick baits, including super-chunky worms that don't fit inside tradition...
Okuma Celilo
from $39.95
from $39.95
$39.95
The Okuma Celilo "B" Spinning Rod features a fast tapered blank design for targeting trout, crappie, and panfish. Its sensitive graphite composite blanks provide increased sensitivity, while the ti...

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