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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$7.99
$7.99
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits - Southern Reel Outfitters Norman Little N Crankbaits - Southern Reel Outfitters
+3
+2
+1
$6.49
$6.49
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. Model N...
Norman Middle N Crankbaits - Southern Reel Outfitters Norman Middle N Crankbaits - Southern Reel Outfitters
+14
+13
+12
+11
+10
+9
$7.49
$7.49
$7.49
Experience the thrill of fishing with Norman Middle N Crankbaits. These USA-made lures boast a durable finish and vibrant colors, guaranteed to attract fish from the middle of the feed column. With...
Norman Speed N Crankbaits Chartreuse Blue Norman Lures Speed N Crankbait Diamond Craw
+8
+7
+6
+5
+4
+3
$7.99
$7.99
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
O-Wacky Tool II
$10.29
$10.29
Built with a wide, hollowed-out construction, the O-Wacky Tool 2 "The Brute" is made to accommodate a range of soft plastic stick baits, including super-chunky worms that don't fit inside tradition...
Outdoor Research Sensor Dry Envelope - Charcoal Outdoor Research Sensor Dry Envelope - Lemon Grass
+3
+2
+1
$29.00
$29.00
For environments where water, dirt, or dust menace your electronics or valuables, the touchscreen compatible Sensor Dry Envelope provides essential protection and features a clear window for viewin...
Owner Flashy Swimmer w/ CPS
from $5.99
from $5.99
Featuring a spinner blade attached to a non-movable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swim bait, fluke or other swimm...
Owner Range Roller Jig Head - Unpainted
$6.99
$6.99
Step up your Ned rig game with the Owner Range Roller Jig Head. Its high quality construction boasts increased hook-up and fish landing ratios. The mushroom-style head and ultra sharp Owner Super N...
Owner Twist-Lock Flashy Swimmer Gold Colorado Blade Hooks
from $5.29
from $5.29
FLASHY SWIMMER now with Colorado blades, feature Owner's TwistLOCK Centering-Pin Spring (CPS-patent pending) which is a unique setup for rigging soft swim baits, flukes, and other swimming plastics...
Owner Ultrahead Shakey Head Jig Heads - Brown Owner Ultrahead Shakey Head - Green Pumpkin
+2
+1
$5.99
$5.99
Enhance your fishing game with Owner Ultra head Shakey Head! Its Twist LOCK "Centering-Pin-Spring" molds into the lead and securely holds small baits for perfect presentation. The weedless-style Te...
P-Line Swivel Rolling Size 5 - Silver
$2.99
$2.99
$2.99
These P-Line Rolling Swivels with Cross Lock Snaps are a must-have for any angler seeking a smooth and efficient fishing experience. The heavy duty Cross Lock Snap allows for quick lure changes, wh...
Penn Wrath Spinning Combo Rods and Reels
from $69.99
from $69.99
$69.99
The PENN Wrath Spinning Combo Rod and Reel is a versatile, all-around set up available at an affordable price. Featuring a lightweight and corrosion-resistant graphite body, EVA grips for comfort ...
Pflueger President Baitcasting Reel - Right Hand Pflueger President Baitcasting Reel - Left Hand
$69.99
$69.99
$69.99
Experience the ultimate in fishing performance with the Pflueger President Baitcasting Reel. Lightweight yet strong, this reel features a smooth 6+1 stainless steel bearing system, 15lbs of drag, a...
Pflueger Trion Spinning Combo Rods and Reels
$69.99
$69.99
$69.99
The Pflueger Trion Spinning Combo is a powerful and versatile option for any angler. With its advanced features, including a smooth and efficient Trion Spinning Reel, this combo is perfect for t...
Plano Pro Latch Utility Box 3730 - Clear
$14.99
$14.99
Carry all your oversized tackle with ease and confidence using the Plano Pro Latch Utility Box 3730. With 50% more depth and a sturdy Pro Latch design, this box offers maximum storage and durabilit...
Plano Deep Bulk Storage Waterproof Stowaway 3700
$19.99
$19.99
Dri-Loc™ O-ring seal Three tight-sealing cam-action latches Creates 1-3 adjustable compartments Great for Larger items Transparent for quick and easy identification of contents DIMENSIONS: L=...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.