Fishing
Hunting
Boating
Hunting & Fishing Gear – Field-Tested Outdoor Essentials
Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.
Shop Gear That Works as Hard as You Do
- Turkey, duck, and deer calls for every season
- Crankbaits, soft plastics, jigs, and tackle storage solutions
- Game cameras, scent blockers, and accessories for the field
- Fishing tools, pliers, fillet knives, and line management gear
Brands You Trust, Performance You Need
We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.
🎯 Ready to make your next trip your best yet? Start below and gear up.
Rapala Crush City Janitor Worm
Regular price
$6.49
Sale price
$6.49
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The Rapala Crush City Janitor Worm is the perfect choice for finesse fishing. Its tapered tail provides lifelike movement, while Rapala's Smart Injection Technology adds custom colors, flake, salt,...
Rapala Crush City Pig Stick
Regular price
$6.99
Sale price
$6.99
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/per
The Rapala Crush City Pigstick is a must-have for any serious angler. Its enticing shimmy and increased sink rate make it irresistible to pigs and big bass alike. With added salt content for densit...
Rapala CrushCity Freeloader Swimbait
Regular price
$6.49
Sale price
$6.49
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/per
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...
Rapala CrushCity Mayor Swimbaits
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from $6.49
Sale price
from $6.49
Regular price
$6.49
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Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Rapala CrushCity Mooch Minnow Swimbaits
Regular price
$6.49
Sale price
$6.49
Regular price
$6.49
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/per
Introducing the Rapala CrushCity Mooch Minnow - a revolutionary lure that blends the best of a minnow-style fluke bait and a swimbait. With a versatile design that allows for jig head or drop shot ...
Rapala DT Series Crankbaits
Regular price
$8.99
Sale price
$8.99
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$8.99
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/per
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
Rapala Deluxe Electric Fillet Knife Set
Regular price
$75.99
Sale price
$75.99
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/per
Operating on either 12-volt DC or 110-volt AC power, the Rapala Guide Fillet Knife works wherever you may be - the boat, campsite or at home. An ultra-quiet, long-lasting motor housed in a comforta...
Rapala Fishing Clippers
Regular price
$3.29
Sale price
$3.29
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$3.29
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/per
The Rapala Pro Guide Line Clippers feature a durable, stainless steel construction with a razor-sharp cutting edge that might just make them the last pair of clippers you’ll ever own. The Larger th...
Rapala Hawk Fillet Knife
Regular price
$7.99
Sale price
$7.99
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/per
Rapala Hawk Fillet Knife offers superior control and safety for all your filleting projects. With its contoured, textured handle and substantial finger guard, you'll grip with confidence. The stain...
Rapala Jigging Rap
Regular price
from $7.99
Sale price
from $7.99
Regular price
$7.99
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/per
The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
Rapala Jigging Rap Magnum
Regular price
$9.99
Sale price
$9.99
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$9.99
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/per
The Rapala Jigging Rap Magnum is the ultimate jigging lure for big bites. With a streamlined one-piece body and irresistible swimming action, it mimics a wounded or dying baitfish to attract predat...
Rapala Jigging Shadow Rap
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$10.99
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$10.99
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The Rapala Jigging Shadow Rap is a lighter and more versatile version of the legendary Jigging Rap. Its slower darting action, combined with modern finishes and belly-flashing action, make it perfe...
Rapala Jointed Floater Jerkbaits
Regular price
from $8.19
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from $8.19
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Experience the ultimate lure with the Rapala Jointed Floater. Its balsa wood construction, broken back design, and classic minnow profile perfectly imitate a distressed baitfish. VMC® black nickel ...
27% Off
Rapala OG Rocco 06 Crankbaits
Regular price
$7.25
Sale price
$7.25
Regular price
$9.99
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/per
Experience the expertise of a professional angler with Rapala Ott's Garage Rocco 06 Crankbaits. Made with a buoyant round balsa body and a square circuit board lip, this bait is highly castable and...
25% Off
Rapala OG Series Tiny 4 Crankbaits
Regular price
$6.74
Sale price
$6.74
Regular price
$8.99
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/per
Introducing the Rapala Ott's Garage Tiny 4 Crankbait - a must-have for any angler facing challenging conditions! Developed by Bassmaster Classic champion Ott Defoe, this premium balsa wood crankbai...
25% Off
Rapala OG Slim 06 Crankbaits
Regular price
$7.49
Sale price
$7.49
Regular price
$9.99
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/per
Introducing the ultimate crankbait for every species - the Rapala OG Slim 06 Crankbait! Crafted from premium balsa wood and designed by pro angler Ott DeFoe, this crankbait features flat sides for ...
Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
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