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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Rapala Original Floater Minnows - Southern Reel Outfitters Rapala Original Floater Minnows - Southern Reel Outfitters
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from $7.59
from $7.59
The Rapala Original Floater Minnow Crankbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...
Rapala PXR Jowler 127 Topwater Baits - Silver Flitter Shad Rapala PXR Jowler 127 Topwater Baits - Glitter Bone
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$21.99
$21.99
Upgrade your fishing game with the ultimate lure for any angler - the Rapala PXR Jowler 127. Its durable plastic body and long-cast system can withstand tough conditions and reach further distances...
Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Shiner Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Minnow
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$14.95
$14.95
Experience the ultimate in fish-catching action and realism with the Rapala PXR Mavrik 110 Suspending Jerkbait. With a unique weight transfer system for longer casts and a hard-cutting action, this...
Rapala R12 Heavy-Duty Lithium Fillet Knife Combo Rapala R12 Heavy-Duty Lithium Fillet Knife Combo
$179.99
$179.99
$179.99
The Rapala R12 Heavy-Duty Lithium Fillet Knife Combo is the perfect tool for filleting in low light conditions. Featuring a 80 minute continuous runtime and 2 PTFE coated blades, 6" and 7-1/2", fo...
Rapala Shad Rap Crankbaits - Southern Reel Outfitters Rapala Shad Rap Crankbaits - Southern Reel Outfitters
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$8.99
$8.99
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Rapala Shadow Rap Shad Jerkbaits Rapala Shadow Rap Shad Jerkbaits
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$9.29
$9.29
Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is ...
Rapala Shallow Shad Rap Crankbaits - Shad Rapala Shallow Shad Rap Crankbaits - Silver
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$8.99
$8.99
The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rapala Skitter Pop 5 Topwater Baits - Lime Frog Rapala Skitter Pop 5 Topwater Baits - Shad
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$11.69
$11.69
Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rapala Super Line Scissors
$3.99
$3.99
$3.99
Designed to grip and hold braided line for easy, non-slip cutting, the Rapala Super Line Scissors feature a serrated cutting edge and durable, stainless steel construction. Oversized finger holes a...
Rapala X-Rap Jerkbait Series - Southern Reel Outfitters Rapala X-Rap Jerkbait Series - Southern Reel Outfitters
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$9.99
$9.99
When Rapala introduced the X-Rap they not only brought a great new bait to the fishing community, they introduced an entire fishing system. The versatility of the X-Rap allows an angler to impart a...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
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$7.99
$7.99
$0.00
Experience the power and versatility of the Bill Lewis Rat-L-Trap Lipless Crankbait, known for its loud and flashy design. With a wide range of colors, this bait is perfect for any fishing conditio...
Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters
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$8.59
$8.59
Step up the action and the casting distance with the Bill Lewis Rat-L-Trap Magnum Trap Crankbait. The Rat-L-Trap Magnum Trap features a 3/4 oz design with a wider wobble during retrieve. The 3/4 oz...
Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Red Crawfish Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Chrome Black Back
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from $6.59
from $6.59
Experience explosive action from the Bill Lewis Rat-L-Trap Mini-Trap Crankbaits. Realistic details and sounds make these lipless wonders irresistible to bass, saltwater species, and more. Pro angle...
50% Off
Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Bone Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Black Shad
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$6.49
$6.49
$12.99
The Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits are a must-have for bass fishing enthusiasts, featuring a 1 oz weight and 3 unique topwater actions. Its 90 degree angled cut allows fo...
Raze Eyewear Journey - Black Gold HD P Raze Eyewear Journey Sunglasses - Crystal Gray Frames with Smoke Lens
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$25.00
$25.00
$25.00
The Journey is made for the urban adventurer.  The smoke lenses, finished with an Raze-Z Lens coating gives you the ultimate clarity in bright conditions.  Travel across the country with these slee...
Raze Eyewear Sonar Sunglasses - Black Frames Raze Eyewear Sonar - Kryptek Camo Smoke
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$25.00
$25.00
$25.00
The Sonar is made for the water. This style is individually crafted with water color and our finest polarized lenses. No need for fish finders on the boat when you are wearing these. You can see al...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.