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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Shimano Zodias A Casting Rods
from $259.99
from $259.99
$259.99
Experience the ultimate in fishing with the Shimano Zodias A Casting Rods. The Hi-Power X construction and Carbon Monocoque handle provide superior sensitivity and strength. With Fuji Alconite K Se...
Simms Challenger Fishing Bibs Simms Challenger Fishing Bib - Black with Ghost Logo
+3
+2
+1
from $199.99
from $199.99
$0.00
Keep yourself protected and comfortable with the Simms Challenger Fishing Bib. Its 2-layer Toray fabric and fully taped seams ensure 100-percent waterproof and breathable protection, while adjusta...
Simms Challenger Fishing Jacket - Black Simms Challenger Fishing Jacket - Black with Ghost Logo
+5
+4
+3
+2
+1
from $183.96
from $183.96
$0.00
The Simms Challenger Fishing Jacket is a must-have for any outdoor enthusiast. Made with waterproof Toray fabric and fully taped seams, it keeps you dry on cold and wet days. Fleece-lined pocke...
Simms Dry Creek Gear Pouch - Black Simms Dry Creek Gear Pouch - Riparian Camo
+3
+2
+1
$59.95
$59.95
Keep your essentials protected and within reach with the Simms Dry Creek Gear Pouch. The TRU® Zip ensures 100% waterproof and submersible protection, while the clear window allows for easy organ...
Simms SolarFlex Half-Finger Sunglove - Sterling Simms SolarFlex Half-Finger Sunglove - Sterling - Back Side
$39.95
$39.95
$39.95
Protect your hands while maintaining dexterity with the Simms SolarFlex Half-Finger Sunglove. The lightweight overlays in key areas provide added durability, while the extended length offers wrist ...
50% Off
Simms Solarflex Sungloves- Past Season Simms Solarflex Sungloves- Past Season
+3
+2
+1
from $19.97
from $19.97
$39.95
Protect your hands from the harsh sun and keep them comfortable for all-day fishing with Simms Solarflex Sun gloves. With lightweight, quick-drying, and breathable fabric, these gloves allow for...
25% Off
Sitka Alpha Fleece Hooded Jackets - Optifade Marsh Sitka Alpha Fleece Hooded Jackets - Optifade Timber
+2
+1
$164.25
$164.25
$219.00
The Sitka Alpha Fleece Hooded Jacket is engineered for durability and performance in harsh conditions. Its double weave stretch fleece offers rugged protection and wind resistance, while the DWR co...
25% Off
Camouflage hunting gloves on a white background
$187.50
$187.50
$250.00
Experience unmatched warmth and protection with the Sitka Blizzard Pro GTX Glove. Featuring a 100% waterproof, breathable GORE-TEX outer shell and PrimaLoft® Gold insulation with Cross Core™ techno...
25% Off
Sitka Callers Glove - Optifade Timber Sitka Callers Glove
+2
+1
$111.75
$111.75
$149.00
An innovative glove sold in singles (not pairs) the Sitka Callers Glove lets you keep one hand free for better calling and trigger control. Between waves, keep your trigger hand warm in the highly ...
25% Off
Sitka Core Merino 120 Bottom -Pyrite
$60.00
$60.00
$80.00
Layer the Core Merino 120 base layer pants under your pants for superior odor suppression and comfort on warm-weather hunts. The ultralight merino wool blend naturally resists odor to help you stay...
25% Off
Sitka Dakota Pants - Optifade Timber Sitka Dakota Pants - Mud
+2
+1
$194.50
$194.50
$259.00
The Sitka Dakota Pants is ideal for waterfowlers hunting through the mid to late season. This pant is durable enough to wear as an outer layer in the Fall, and cozy enough to wear as a mid-layer wh...
25% Off
Sitka Delta LT Jacket
$262.50
$262.50
$350.00
The Sitka Delta LT Jacket is engineered for waterfowl hunters who demand uncompromising weather protection without sacrificing mobility. Featuring GORE-TEX waterproof-breathable technology, this ja...
Sitka Delta Pro Zip GTX Wader - Earth Sitka Delta Pro Zip GTX Wader - Optifade Timber
+3
+2
+1
$1,199.00
$1,199.00
$1,199.00
The Sitka Delta Pro Zip GTX Wader delivers exceptional comfort and durability. Made with 4-layer GORE-TEX Pro, it offers complete waterproof protection while maintaining excellent breathability for...
25% Off
Sitka Duck Oven LT Hoodie - Optifade Marsh
$262.50
$262.50
$350.00
The Sitka Duck Oven LT Hoodie combines WINDSTOPPER® by GORE-TEX LABS technology with plush Sherpa fleece lining to deliver 100% windproof protection and exceptional warmth for serious waterfowlers....
Sitka Fanatic Jacket - Elevated-II
$500.00
$500.00
$500.00
The Sitka Fanatic Jacket combines cutting-edge technology with hunter-focused design. Its 100% windproof WINDSTOPPER® by GORE-TEX LABS exterior paired with PrimaLoft® Silver insulation delivers exc...
25% Off
Sitka Fanatic Pack
$195.00
$195.00
$260.00
The Sitka Fanatic Pack is the upgraded essential for tree stand hunting, combining a durable plastic frame sheet with an aluminum stay for unmatched comfort under load. Engineered with the “Science...

Check Out Trader Bills Here!


Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.