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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Zoom Winged Fluke Swimbaits - Bad Shad Zoom Winged Fluke Swimbaits - Champagne Pepper Pearl
+11
+10
+9
+8
+7
+6
$7.99
$7.99
$7.99
Introducing the Zoom Winged Fluke - a hot new soft plastic jerkbait that combines aerial flair and a unique dying baitfish action to entice bass like no other. Rig it with a keel-weighted hook and ...
Zoom Z Craw - Amezari Zoom Z Craw - Avocado
+40
+39
+38
+37
+36
+35
$5.99
$5.99
$5.99
The Zoom Z-Craw is the perfect partner for bass fishing! Its unique design features forward-facing ribs and fluttering claws, making it an enticing target for bass in even the heaviest cover. Plus,...
Sold Out
13 Fishing Envy Black Spinning Rod
$225.00
$225.00
$225.00
Elevate your fishing game with the 13 Fishing Envy Black Spinning Rod, where premium performance meets meticulous craftsmanship. Featuring proprietary Evolve handles perfectly molded to your grip, ...
Sold Out
6th Sense Divine Hybrid Jig with fiber weed guard, hybrid head, and natural color pattern for versatile bass fishing. Candy Bluegill 6th Sense Divine Hybrid Jig with fiber weed guard, hybrid head, and natural color pattern for versatile bass fishing. Dark Macho Melon
+8
+7
+6
+5
+4
+3
$4.99
$4.99
The 6th Sense Divine Hybrid Jig is built for all-purpose performance, whether you're flipping shallow cover or dragging through deep structure. Its hybrid head design combines finesse and power, al...
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6th Sense Panorama Swimbait with lifelike paint and soft plastic body for universal forage imitation. 4K Shad 6th Sense Panorama Swimbait with lifelike paint and soft plastic body for universal forage imitation. Ghost Minnow
+8
+7
+6
+5
+4
+3
from $7.99
from $7.99
$7.99
The 6th Sense Panorama Swimbait is a hyper-realistic soft plastic lure built to mimic a wide range of forage species. Its universal profile and flexible body deliver smooth, natural motion that tri...
Sold Out
6th Sense Speed Wake 100 topwater swimbait with bluegill profile, 3D eyes, and premium paint for shallow fishing. Bone Reactor 6th Sense Speed Wake 100 topwater swimbait with bluegill profile, 3D eyes, and premium paint for shallow fishing. Shad Blood
+3
+2
+1
$14.95
$14.95
$14.95
The 6th Sense Speed Wake 100 is a precision-engineered wake bait built for fast-paced topwater action. Designed to run just beneath the surface without blowing out, it delivers a stable, realistic ...
17% Off Sold Out
Abu Garcia Ambassadeur C3 Casting Reel - Silver
$124.99
$124.99
$149.95
Unleash upgraded performance and sleek style with the Abu Garcia Ambassadeur C3 Casting Reel. Its simple design boasts four stainless steel bearings for ultra smooth operation. The Carbon Matrix Dr...
32% Off Sold Out
Abu Garcia Ambassadeur Pro Rocket BE Casting Reels
$169.99
$169.99
$249.99
Bring Swedish precision to your fishing with the Abu Garcia Ambassadeur Pro Rocket BE Casting Reel! Made by passionate craftsmen, this reel offers superior casting performance with a 6-pin centrifu...
15% Off Sold Out
Abu Garcia Ambassadeur S Casting Reels
$67.99
$67.99
$79.99
Experience the perfect blend of power and performance with the Abu Garcia Ambassadeur S casting reel. With smooth 2 stainless steel ball bearings, 12.5 pounds of drag pressure, and a 4 pin centrifu...
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Abu Garcia IKE Signature 3.0 Casting Reel
$149.95
$149.95
Experience the attitude of Bassmaster Elite angler Mike Iaconelli with the Abu Garcia IKE Signature 3.0 Casting Reel. With an external braking adjustment dial, sturdy graphite frame, and 8+1 stainl...
20% Off Sold Out
Abu Garcia Pro Series Bobby Lane Casting Rod
$159.96
$159.96
$199.95
Experience the ultimate in bass fishing with the Abu Garcia Pro Series Bobby Lane Casting Rod. Designed by top pros, this rod boasts a 36-ton graphite blank with Powerlux 200 resin for unbeatable s...
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Abu Garcia Revo X Gen 5 Casting Reel
$119.95
$119.95
Experience superior strength, precision, and power with Abu Garcia's Revo X Gen 5 Casting Reels! These reels boast an asymmetric design and C6 carbon frame for smooth retrieval, plus EXD concept de...
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Acme Tackle Little Cleo Gold Acme Tackle Little Cleo Nickel
+2
+1
from $3.69
from $3.69
Acme Little Cleo Spoons are very versatile, taking various species of gamefish around the world. Acme Little Cleo Spoons are available in a wide variety of sizes and colors suitable for use on a v...
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American BaitWorks ZooPop Topwater Walking Bait - Black American BaitWorks ZooPop Topwater Walking Bait - Bone
+5
+4
+3
+2
+1
$8.99
$8.99
The American BaitWorks ZooPop Topwater Walking Bait is an innovative and versatile bait designed for topwater fishing. Its snag-proof feature, customizable cadence, and mesmerizing walk-the-dog act...
Sold Out
Arbogast Jitterbug Black Arbogast Jitterbug Cricket Frog
+3
+2
+1
$7.29
$7.29
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Sold Out
Avid Angler Solutions Fishing Glue
$8.99
$8.99
Introducing the Avid Angler Solutions Fishing Glue, the ultimate tool for both fresh and salt water anglers. With its exclusive formula and instant bonding ability, this glue can repair soft and ha...

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Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.