Fishing
Hunting
Boating

Hunting & Fishing Gear – Field-Tested Outdoor Essentials
Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.
Shop Gear That Works as Hard as You Do
- Turkey, duck, and deer calls for every season
- Crankbaits, soft plastics, jigs, and tackle storage solutions
- Game cameras, scent blockers, and accessories for the field
- Fishing tools, pliers, fillet knives, and line management gear
Brands You Trust, Performance You Need
We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.
🎯 Ready to make your next trip your best yet? Start below and gear up.
Sold Out
Plano Edge 3700 Pro Storage Stowaway
Regular price
from $32.99
Sale price
from $32.99
Regular price
Unit price
/per
Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem anglers encounter. Every feature on Plano's new EDGE ...
Sold Out
Plano Ready Set Fish 2-Tray 150-Piece Tackle Kit
Regular price
$18.99
Sale price
$18.99
Regular price
Unit price
/per
Open up the Plano™ Ready Set Fish 2-Tray 150-Piece Tackle Kit to discover an abundance of useful tackle fit for any avid angler. You'll be fully prepaRed for your next trip to the water, thanks to ...
Sold Out
Rapala Lip Grip Cull Tags
Regular price
$34.95
Sale price
$34.95
Regular price
Unit price
/per
Manage your catch like a pro with the Rapala Lip Grip Cull Tags. Constructed from non-corrosive components and laser-etched numbers, these fish-friendly tags provide a timely and accurate way to id...
Sold Out
Rat-L-Trap Bill Lewis Mini-Trap Crankbaits
Regular price
from $6.59
Sale price
from $6.59
Regular price
Unit price
/per
Experience explosive action from the Bill Lewis Rat-L-Trap Mini-Trap Crankbaits. Realistic details and sounds make these lipless wonders irresistible to bass, saltwater species, and more. Pro angle...
Sold Out
Rio Partridge Soft Hackle Bead Flies
Regular price
$2.99
Sale price
$2.99
Regular price
Unit price
/per
Much like the Partridge Soft Hackle, this variation has a bead for added weight, and a brown body which represents many emerging mayflies.
Sold Out
Savage Gear Pulse Tail LB Bluegill Swimbaits
Regular price
$10.99
Sale price
$10.99
Regular price
Unit price
/per
Based off of a 3D scan of a real Bluegill, the Savage Gear Pulse Tail Bluegill LB Swimbait is as close as it gets to fishing with live bait. Made to look and move like the real deal, the Savage Gea...
Sold Out
Scott Rook's Magnum Tube Rattle
Regular price
$4.49
Sale price
$4.49
Regular price
Unit price
/per
Energize your fishing experience with Scott's Magnum Tube Rattles! Each package includes 5 capsules, each containing 2 rattles that will enhance the vibrations and attract more fish. Don't miss out...
Sold Out
Shakespeare Cedar Canyon Elite Fly Combo
Regular price
$79.99
Sale price
$79.99
Regular price
Unit price
/per
The Cedar Canyon Elite combo is the ultimate outfit for anglers of all levels. The medium-fast action 4pc fly rod, rigged reel, and line provide superior performance on the water. Simply add a lead...
Sold Out
Shimano Chronarch MGL Casting Reels
Regular price
$299.99
Sale price
$299.99
Regular price
$299.99
Unit price
/per
The Shimano Chronarch MGL Casting Reel is the top choice for tournament and enthusiast anglers. Enjoy lightning-quick casts and smooth, precise retrieves with its ultra-lightweight Magnumlite spool...
Sold Out
Shimano Curado 200M Casting Reels
Regular price
$224.99
Sale price
$224.99
Regular price
$224.99
Unit price
/per
Experience the unrivaled power and performance of the Shimano Curado 200M Casting Reel. With advanced technologies and increased line capacity, this reel is perfect for power fishing techniques and...
Sold Out
Shimano Expride B Spinning Rod
Regular price
from $329.99
Sale price
from $329.99
Regular price
$329.99
Unit price
/per
The Shimano Expride B Spinning Rod offers the ultimate angling experience with its Carbon Monocoque handle, Hi-Power X technology, and CI4+ reel seats. Enhanced sensitivity, stronger blanks, and re...
Sold Out
Shimano Intenza A Spinning Rod
Regular price
from $179.99
Sale price
from $179.99
Regular price
$179.99
Unit price
/per
The Shimano Intenza Spinning Rod is a high-quality and reliable option for anglers of all levels. Crafted with a 30-ton graphite construction, it offers both strength and sensitivity. Featuring Ult...
Sold Out
Shimano SLX DC Casting Reels
Regular price
$224.99
Sale price
$224.99
Regular price
$224.99
Unit price
/per
SLX is compact, rigid and versatile. With 3 gear ratios to choose from and a long handle, SLX offers tournament anglers a complete series of reels, that won't break the bank.
Features:
Hagane...
Sold Out
Shimano Sedona FJ Spinning Reel
Regular price
$89.99
Sale price
$89.99
Regular price
$89.99
Unit price
/per
Experience high-performance without breaking the bank with Shimano's Sedona FJ Spinning Reel. With models for both fresh and saltwater, its durable Hagane Gearing ensures smoothness and longevity e...
Sold Out
Shimano Sienna FG Spinning Reels
Regular price
$34.99
Sale price
$34.99
Regular price
$34.99
Unit price
/per
The Shimano Sienna FG Spinning Reels deliver unbeatable performance and value. Its advanced Propulsion Line Management system ensures long, accurate casts and eliminates backlashes and wind knots. ...
Sold Out
Shimano Symetre Spinning Rod and Reel Combos
Regular price
from $139.99
Sale price
from $139.99
Regular price
$139.99
Unit price
/per
The Symetre needs no formal introduction, the name resonates with anglers for fishing performance and versatility. Constructed on a high-quality graphite rod blank with stainless-steel fram...

Southern Reel Outfitters × Trader Bill’s Outdoor Sports — Two brands. One outdoor family.
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device