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Assorted hunting calls, lures, and fishing gear displayed for Southern Reel’s hunting and fishing collection

Hunting & Fishing Gear – Field-Tested Outdoor Essentials

Gear up for your next hunt or fishing trip with Southern Reel’s top-rated selection of outdoor essentials. This collection brings together the best in field-tested hunting and fishing equipment — trusted by weekend warriors and seasoned pros alike.

Shop Gear That Works as Hard as You Do

  • Turkey, duck, and deer calls for every season
  • Crankbaits, soft plastics, jigs, and tackle storage solutions
  • Game cameras, scent blockers, and accessories for the field
  • Fishing tools, pliers, fillet knives, and line management gear

Brands You Trust, Performance You Need

We stock gear from industry-leading brands known for rugged performance and real results. Whether you’re hunting whitetail in the South or chasing bass in local lakes, Southern Reel has the tools you need to succeed.

🎯 Ready to make your next trip your best yet? Start below and gear up.

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Plano Deep Waterproof Stowaway 3700
$19.99
$19.99
Dri-Loc™ O-ring seal Three tight-sealing cam-action latches Creates 4-15 adjustable compartments Great for Large crankbaits Transparent for quick and easy identification of contents
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Plano Edge 3700 Pro Storage Stowaway Plano Edge 3700 Pro Storage Stowaway
from $32.99
from $32.99
Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem anglers encounter. Every feature on Plano's new EDGE ...
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Plano Guide Series 3700 Large Waterproof Case Plano Guide Series 3700 Large Waterproof Case
$64.99
$64.99
Keep your smartphone, wallet, camera and other valuables safe from water and other damage with help from the Plano Guide Series Waterproof Case. The lid closes tightly and easily thanks to the cam-...
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Plano Ready Set Fish 2-Tray 150-Piece Tackle Kit Plano Ready Set Fish 2-Tray 150-Piece Tackle Kit
$18.99
$18.99
Open up the Plano™ Ready Set Fish 2-Tray 150-Piece Tackle Kit to discover an abundance of useful tackle fit for any avid angler. You'll be fully prepaRed for your next trip to the water, thanks to ...
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Plano Rustrictor Box 3700
$9.99
$9.99
Fact: Fish don’t bite rusty rigs. Keep your tackle in bite-worthy shape with the Plano Rustrictor Box 3700. Designed with Armor Protective Packaging, an industry leader in corrosion management sinc...
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Plano Stowaway 22 Spinnerbaits Rack Storage Box
$8.99
$8.99
Holds 22 spinner baits. Fits inside bulk storage area of many Larger Plano boxes. Secure ProLatch closure. Transparent for quick and easy identification of contents.
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PowerPro Super Slick V2 Braided Line - Moss Green
$24.50
$24.50
$24.50
The Power Pro Super8Slick V2 Braided Line is the toughest yet. With its "smooth as silk" surface, this line has minimised line friction, allowing for precise, powerful casting. 8-end Spectra constr...
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Rapala Floating Fish Grippers
from $8.99
from $8.99
Safe for anglers and fish alike, the Rapala Floating Fish Gripper is the perfect tool for practicing secure catch-and-release. Designed with a quick-release mechanism, the Rapala Floating Fish Grip...
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Rapala Heavy Duty Electric Fillet Knife
$68.99
$68.99
The Heavy Duty Electric Fillet Knife gives you more power resulting in incRedible control when filleting even the biggest of fish. With twice the blade speed and three times the power of standard E...
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Rapala Lip Grip Cull Tags - Multi-Color Tags
$34.95
$34.95
Manage your catch like a pro with the Rapala Lip Grip Cull Tags. Constructed from non-corrosive components and laser-etched numbers, these fish-friendly tags provide a timely and accurate way to id...
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Rapala Rain Bib - Grey and Red
$149.99
$149.99
$149.99
The Rapala Rain Bib is engineered for unbeatable waterproof protection and breathability, ensuring comfort throughout long, stormy fishing days. Its mid-weight 2-layer construction blocks rain and ...
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Rapala Slab Rap 4 Lipless Crankbaits - Clown Rapala Slab Rap 4 Lipless Crankbaits - Glow
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$5.99
$5.99
Tap into the predatory instincts of gamefish with the Rapala Slab Rap 4 Lipless Crankbaits. Its small yet tenacious baitfish imitation provides an erratic lunge with each snap of the rod tip, circl...
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Rapala Terminator Shudder Bait Rapala Terminator Shudder Bait
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$7.99
$7.99
The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement gen...
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Reaction-Innovations-Smallie-Beaver-hematoma Reaction-Innovations-Smallie-Beaver-junebug
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$5.39
$5.39
Reaction Innovations Smallie Beaver builds on the wildly successful Sweet Beaver design with its Smaller and more versatile size.  If you've used the Sweet Beaver softbait before, then you know how...
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Rebel Teeny Wee Crawfish Crankbaits - Southern Reel Outfitters Rebel Teeny Wee Crawfish Crankbaits - Southern Reel Outfitters
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$6.49
$6.49
The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures – a standby for all anglers who walk stream banks or Small lakes around the world. Its Small, lifelike profile entic...
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Rebel Teeny Pop-R Topwater Baits Rebel Teeny Pop-R Topwater Baits
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$6.49
$6.49
The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This Small size ca...

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